Lead Designer – Consumer Products (Dolls Style Guide)

The Opportunity: 

We are seeking a highly skilled and experienced Lead Designer to join the Global Franchise Creative team supporting our Dolls Style Guide team. This role is responsible for developing best-in-class style guide assets visual systems and creative toolkits that inspire licensed consumer products across a wide range of categories.

The ideal candidate has exceptional graphic design skills a strong fashion sensibility and a sophisticated design eye. They are a self-starter who thrives in a fast-paced environment can take a creative brief and independently drive projects from concept through final execution and consistently delivers thoughtful brand-right creative with minimal direction.

This role partners closely with the Creative Manager Franchise Creative Director Brand Licensing Product Development Creative Operations and external creative vendors to develop compelling visual assets that translate seamlessly across a variety of licensed consumer products.

What Your Impact Will Be: 

• Own the creative development of style guide assets from concept through final execution across Mattels Dolls portfolio.
• Translate creative briefs into compelling visual solutions with minimal direction while maintaining brand integrity.
• Apply strong graphic design fundamentals and fashion-inspired thinking to create trend-forward style guide assets and visual collections.
• Develop graphics patterns typography iconography layouts illustrations and visual storytelling assets that support global style guides.
• Understand how style guide assets will be applied across licensed consumer products including apparel accessories footwear home décor beauty stationery publishing toys and more.
• Art direct external artists illustrators and design vendors to ensure exceptional creative quality consistency and brand alignment.
• Research and incorporate fashion lifestyle color print graphic and consumer trends.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Present concepts and design rationale clearly and confidently to internal stakeholders.
• Collaborate closely with Brand Product Development Licensing Creative Operations and fellow designers.
• Maintain exceptional attention to detail while upholding the highest standards of creative excellence.

Key Partnership/Relationship Areas

• Partner closely with the Creative Manager and Franchise Creative Director to execute the creative vision for the Dolls portfolio.
• Collaborate with Brand Licensing Product Development and Creative Operations teams throughout the creative process.
• Build strong working relationships with internal cross-functional teams and external creative vendors.
• Provide thoughtful creative direction and feedback to freelance artists illustrators and design partners.
• Foster open communication and collaboration while contributing to a highly creative supportive team environment.

Qualifications :

What Were Looking For: 

• 7 years of professional experience in graphic design style guide development fashion graphics consumer products entertainment or a related creative field.
• Bachelors degree in Graphic Design Visual Communications Fashion Design or equivalent experience.
• Exceptional graphic design skills with a refined eye for typography composition color layout and visual storytelling.
• Strong understanding of fashion graphic and lifestyle trends.
• Proven ability to take a creative request work independently and drive projects from concept through final execution with minimal oversight.
• Experience developing style guide assets brand systems or visual toolkits that support licensed consumer products.
• Strong understanding of how creative assets translate across a wide range of consumer product categories.
• Experience art directing external vendors illustrators photographers or creative partners.
• Expert proficiency in Adobe Creative Suite including Illustrator Photoshop InDesign and Acrobat.
• Strong presentation communication organization and project management skills.
• Ability to manage multiple brands and deadlines in a fast-paced environment.
• Licensing entertainment or consumer products experience is highly preferred.

Personal Attributes

• Exceptional taste level with a strong passion for fashion graphic design and visual storytelling.
• Self-motivated and able to work autonomously while confidently making creative decisions.
• Collaborative curious and open to feedback.
• Strong problem solver with a positive solution-oriented mindset.
• Organized adaptable and comfortable managing multiple priorities.
• Demonstrates a growth mindset by staying curious embracing challenges and continuously evolving creatively.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time