Lead Brand Designer

About Us:

At Parafin were on a mission to grow small businesses.

Small businesses are the backbone of our economy but traditional banks often dont have their backs. We build tech that makes it simple for small businesses to access the financial tools they need through the platforms they already sell on.

We partner with companies like DoorDash Amazon Worldpay and Mindbody to offer fast and flexible funding spend management and savings tools to their small business users via a simple integration. Parafin takes on all the complexity of capital markets underwriting servicing compliance and customer service for our partners.

Were a tight-knit team of innovators hailing from Stripe Square Plaid Coinbase Robinhood CERN and more all united by a passion for building tools that help small businesses succeed. Parafin is backed by prominent venture capitalists including GIC Notable Capital Redpoint Ventures Ribbit Capital and Thrive Capital. Parafin is a Series C company and we have raised more than $194M in equity and $340M in debt facilities.

Join us in creating a future where every small business has the financial tools they need.

About the Position

Were looking for our founding Brand Designer to own Parafins visual identity across every surface: website social media blog paid ads video events and more. Youll be the creative force behind how Parafin looks and feels in the world.

This role is about more than making things look good. Youll bring strategic thinking to brand consistency help us scale our visual system and collaborate across teams to produce high-quality work that reflects who we are and the mission were on. If you love building brands from the inside out and want your work to support small businesses youll feel right at home here.

This role sits on the design team and partners closely with marketing to bring the brand to life.

What Youll Be Doing:

• Own and evolve Parafins visual identity maintaining the brand system and building out templates and components. Maintain and scale a brand asset library and style guide so the whole company can stay on-brand.

• Concept and execute marketing campaigns across web social paid ads email blog and video from initial idea to final delivery.

• Design build and maintain website assets and pages partnering with marketing and engineering to keep our web presence polished modern and up to date.

• Art-direct and produce video and motion content for social ads and web: hands-on or through vendors.

• Collaborate with the product design team to accurately represent and market our product highlighting key features maintaining visual consistency and ensuring product visuals reflect the real experience we deliver.

• Create event and office materials such as posters signage swag and internal communications.

• Proactively identify opportunities to improve how Parafin shows up in the market finding gaps in the brand system and proposing how to fill them before being asked.

What were looking for:

• 6 years of visual/brand design experience

• A versatile brand and graphic designer with a strong portfolio spanning digital and print. Comfortable working across mediums: web social print environmental and motion.

• Experience owning a visual identity end-to-end from brand strategy and ideation to execution and rollout.

• Experience leading or contributing to a rebrand or brand refresh.

• Strong proficiency in Figma Adobe Creative Suite (Illustrator Photoshop InDesign) and AI tools in your design workflow.

• Excellent typography layout and composition skills with a sharp eye for detail.

• Familiarity with web design principles and asset handoff for digital production.

• Autonomous enough to take a brief and run with it and strong enough as a communicator to present and defend creative decisions to stakeholders.

We Prefer If You Have:

• Experience working on brand design in fintech B2B SaaS or financial services.

• Motion design or animation skills (After Effects Lottie etc.).

• Photography or art direction experience.

What We Offer

• Salary Range: $180 - $220k

• Equity grant

• Medical dental & vision insurance

• Unlimited PTO

• Work from home flexibility on Mondays and Fridays

• Commuter benefits

• Free lunches

• Paid parental leave

• 401(k)

• Employee assistance program

If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please contact us.

Required Experience:

IC