Lead Analyst – Self Directed Marketing Analytics
Job Location:
Charlotte, NC - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
The SelfDirected Marketing Analytics team is seeking a Lead Analyst to deliver datadriven insights that shape marketing strategy and fuel growth across Personal Wealth Marketing. The analystwill closely partnerwith Marketing Martech Analytics Data Science and Data Engineeringstakeholdersto define and execute an analytics roadmap translate complex business questions into rigorous analysis and drive clear actionable recommendations that influence decisionmaking. The Lead Analyst will play a key role in highvisibility initiatives including the Flagship launch Digital Twins and HyperPersonalization efforts. The ideal candidate brings deep analyticalexpertiseprovenconsultativeskills structured problemsolving skills and the ability to clearly communicate insights to nontechnical audiences whileinfluencing anddriving partner adoption of recommendations.
WhatYoullDo:
Project Leadership & Strategy
Partner with stakeholders to understand businessobjectivesand analytical needs.
Translate business requirements into structured analytical approaches and lead projects through completion.
Proactivelyidentifyopportunities where analytics can improve business outcomes.
Contribute to special projects and initiatives as needed.
Data Management Experimentation& Analysis
Acquire integrate and analyze structured and unstructured data ensuring data quality accuracy and analytical integrity.
Perform advanced analysis of historical and campaign data toidentifytrends drivers and opportunities.
Drive analytic insights through regressionexperimentationand other advanced analytics techniques.
Develop subject matterexpertisein areas such as audience targeting client journey analyticscampaign analysismarketing channels and content performance.
Create clear actionable visualizations and presentations that translate insights into business actions.
Ownandmaintainrecurring dashboards reports and analytic processes.
Knowledge Sharing
Promote best practices and continuous improvement in analytics tools and methodologies.
Document processes and share learnings across the team.
Serve as a subject matter expert within the analytics organization.
Cross-Functional Collaboration
Collaborate with Marketing Customer Experience Design (CXD) Engineering and Finance partners to deliver integrated insights.
Participate in cross-divisional data initiatives and support resolution of data and operational challenges.
Communication &PresentationExcellence
Deliver clear andtimelyupdatestostakeholders.
Develop high-quality PowerPoint presentations to communicateanalysisinsights and recommendations tostakeholderaudiences.
Qualifications
Minimum of five years related work experience.
Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard we dont just have a missionwere on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Required Experience:
IC
About Company
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