Lead Analyst, Marketing Data Product

Job Posting Title:

Lead Analyst Marketing Data Product

Req ID:

Job Description:

About the Role & Team

Do you remember seeingtrailersforThe Devil Wears Prada 2earlier this summer What aboutdigital spotsfor a cruise on the Disney WishOrthe California Adventure Food and Wine FestivalIf you did it was likely because of the detailed planning and execution of The Walt DisneyCompanys EnterpriseMedia and Marketing teamand if youdidntitsprobably because our targeting isthat good.

We are looking for aLead Analyst Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated cross-functional team of marketers software engineers data scientists and analysts who help the Media teamexecute highlydata-driven marketing campaignsand tactics.

As a Lead Analyst Marketing Data Product you willfacilitatethe delivery of our product roadmap. You will help plan and execute the creation of innovative campaign planning tools complex data science workflows and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.

This role is unique our team is embeddeddirectlywithin the Disney media -drivenandfreeto move fast and innovatetowardsour the challenges of executingandoptimizingprecise paid media strategies using the latest technologies and tools. Ifyoureexcited about this please get in touch wedlove to hear from you!

What You Will Do

• Maintain product roadmaps for awide arrayof Performance Marketing tools;drive progress towards goals
• Live and breathe our data be the subject matter expert and owner forthe majority ofour performance marketing datasets
• Build and improve data pipelines alongside data engineering
• Conduct high-level product and project management: create and track initiatives write and approve technical user storiescoordinate efforts betweendifferent groupsto ensure alignment and delivery
• Collaborate with softwareand dataengineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Innovate and constantly refine how we communicate data and insights to our team and stakeholders simplify and expand existing dashboards and solutions to increase use and impact
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone you will build your own prototypes and tools in collaboration with the broader team

Required Qualifications & Skills

• Bachelors and/orMastersdegree in a relevant subject area such as Computer Science or Business Analytics
• 7 years of related work experience in Data Engineering/Analytics Ad Tech/Media Analytics or technical Product Management
• AdvancedexpertisewithSQL
• Experience working with data visualization tools such as Tableau Looker or Power BI
• Experience with workflow trackingor project managementtools such()
• Familiarity with data and software engineering processes and principles; loose knowledge of Python or similar scripting languages
• Knowledge of ad platforms including Google Ads MetaInnovid and DSPs (Google Display Video The Trade Desk Yahoo)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications

• Knowledge of digital ad serving tracking and implementation
• Experience with Spark and big data processing technologies
• Experience building full-stack applications

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow innovate create the best stories and be relevant in a constantly evolving world.

The hiring range for this position in Burbank California is $141900.00 - $190300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package in addition to the full range of medical financial and/or other benefits dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Media

Primary Job Posting Category:

Product Management Solutions

Employment Type:

Full time

Primary City State Region Postal Code:

Burbank CA USA

Alternate City State Region Postal Code:

Date Posted: