(Korean Bilingual) Sr. Manager, Field Marketing

About the Role

Our Client is hiring a Sr. Manager Field Marketing based in Buena Park CA to lead regional field marketing for the Central/Sunbelt region. This role reports to a Sr. Director of Field Marketing (Southern California) and will drive brand awareness guest acquisition and local market sales through data-driven community-focused initiatives across franchise and company-owned markets. The position requires partnering with Operations Digital Marketing and Franchise Development and involves both strategic program design and hands-on execution.

Responsibilities

• Build and execute field marketing strategies to drive guest traffic trial and community engagement.
  
• Develop scalable programs for grand openings local store marketing regional campaigns and community partnerships.
  
• Use data and analytics to identify high-impact market opportunities and optimize performance across regions.
  
• Partner with Brand Marketing and Digital teams to localize national campaigns and ensure seamless execution.
  
• Foster collaboration knowledge sharing and accountability across the field marketing team.
  
• Build relationships with franchisees and provide marketing guidance and support to help achieve sales goals.
  
• Collaborate with Operations Digital Marketing and Product teams to align initiatives and maintain brand execution.
  
• Serve as a marketing liaison to regional leadership and franchise advisory groups.
  
• Manage the field marketing budget with ROI-driven decision-making and prudent allocation of resources.
  
• Track and report on program performance providing insights and recommendations to leadership.
  
• Lead local community marketing initiatives sponsorships and partnerships to increase store visibility.
  
• Support local PR activations in collaboration with the Brand Marketing team.
  

Qualifications

• Bachelors degree in Business Marketing or related field.
  
• 5 years of experience in Field Marketing or Regional Marketing roles.
  
• Experience at a major consumer brand (food beverage or retail preferred).
  
• Exposure to an emerging or high-growth brand (preferred).
  
• Demonstrated ability to build relationships and influence cross-functional partners and franchise operators.
  
• Ability to be both a strategic leader and hands-on executor.
  
• Analytical mindset; comfortable using data to inform decisions measure impact and optimize performance.
  
• Willingness to travel regularly (up to 40%) across assigned region and nationally for key initiatives.
  
• Strong project management and organizational skills.
  
• Ability to foster a collaborative team environment.
  
• Excellent communication and negotiation skills.
  
• A passion for food and an understanding of customer trends in the bakery market.
  
• Experience in the QSR space and/or franchise brand experience (preferred).
  
• Proficient in MS Office: Excel Word PowerPoint.
  
• English and Korean professional proficiency required.
  

Compensation

Salary Range: $120000.00 To $150000.00 Annually

Benefits

• Med/Den/Vis/Life Insurance (100% Company Covered) from Day 1
  
• Short Term and Long-Term Disability Leave (short term 100% covered)
  
• 401(k) Company Match
  
• Life allowance Reimbursements (Monthly)
  
• Cellphone Reimbursements
  
• Employee Discounts (40% off Our Client products & services)
  
• Paid Time Off (generous and increases by tier!)
  
• Paid Creative Leave (up to 4 weeks specified on years of service)
  
• Paid Holidays (11 days)
  
• Talent Sharing Opportunities
  
• Employee Club Activities (movie e-sports book sports activity club etc.)
  
• & Much More