International TV Engagement Optimisation Manager

We are looking for a sharp curious and data-driven Engagement Optimisation Manager to join the International TV this role you will be the subject-matter expert in understanding how customers across international markets engage with the Apple TV App and Apple TV titles. You will translate complex platform data into clear insights that drive measurable performance in close partnership with local platform teams you will uncover opportunities share best practices and build compelling business cases for product improvements. The ideal candidate combines deep analytical expertise with a genuine passion for TV film and the digital media landscape and has a proven track record of turning data into action in a fast-paced international environment.

Content Discovery u0026 Creative Efficacy: nAnalyze data across the TV App Platform pre-roll and post-play to understand how customers discover and engage with Apple TV titles. Review platform creative performance to ensure titles are presented optimally for each geo partnering with local teams to build the best possible creative u0026 Programming Optimization: nEvaluate the efficacy of programming and collections. Lead the understanding of how different programming levers impact impressions and play rates utilizing daily metrics to recommend ad-hoc adjustments and ensure customers are served the right content at the right u0026 Performance Tracking: nTrack high-level viewership data benchmarking titles against comparables and goals. Monitor the health of completion and progression rates highlighting opportunities to double down on success or flagging concerns that require strategic u0026 Personalization Champion: nIdentify and champion optimizations to platform personalization. Build compelling data-backed business cases for improvements to the TV App product working cross-functionally to bring these ideas to Best Practices: nDevelop strategies to increase engagement based on KPI benchmarks and share learnings broadly with international stakeholders ensuring a cohesive and optimized global platform experience.

7 years of experience in streaming media entertainment platforms or digital subscription businesses with a dedicated focus on growth analytics engagement strategy or product data proficiency in SQL and data visualization platforms (e.g. Tableau Looker) with the ability to independently query large complex datasets to build self-service dashboards and extract actionable insights. nDeep technical understanding of content discovery mechanisms algorithms recommendation systems and user engagement patterns with a proven track record of optimizing funnel conversion retention cohorts and Customer Lifetime Value (LTV). nStrong foundation in statistical analysis and experimental design (A/B and multivariate testing) with the ability to define rigorous testing frameworks to validate product and programming improvements. nStrong capability with analytics and data visualization platforms (e.g. Tableau Excel Numbers) to extract meaningful patterns develop KPIs and create self-service dashboards for success in building compelling business cases for product or feature enhancements and influencing cross-functional teams (Product Content Platform) without direct utilizing AI tools and pattern recognition outputs to extend analytical capacity across large datasets prioritize workloads and build scalable frameworks for performance communication skills with the ability to present complex data to executive leadership in a clear compelling and concise manner using Keynote.

Advanced proficiency in statistical programming languages (e.g. Python R) for deep-dive behavioural analysis and predictive modelling.n5 years operating in an international or regional capacity successfully navigating fragmented data sets across multiple passion and knowledge regarding movies TV content and the broader digital media spectrum.