Integrated Marketing & Media Program Manager (Community Impact)
Job Location:
White Plains, NY - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
The Integrated Marketing & Media Program Manager manages integrated communications that support priority projects and initiatives in local communities where NYPA operates. Towards this end the Integrated Marketing & Media Program Manager will work closely with colleagues across the organization to develop messaging and content that engages key internal and external stakeholders within our community pillar business units including workforce development the Office of Civil Rights and Inclusion (OCRI) supplier diversity and environmental justice. The Integrated Marketing & Media Program Manager will also facilitate and optimize communications with non-profit foundation and other community-facing organizational media. #LI-CJ1
- Lead the design and implementation of integrated marketing and media strategies that align with overall business goals brand positioning and appropriate target audience
- Develop and lead multi-channel communications campaigns that effectively engage target audiences through digital print social media email events and other relevant channels with timely delivery and on budget
- Coordinate with employees and manage relationships with external agencies and community partners to deliver high-quality marketing initiatives
- Utilize analytics tools to monitor measure optimize and report on the effectiveness of marketing and media campaigns performance and engagement
- Conduct market research to inform strategies and identify opportunities for differentiation
- Provide guidance and mentorship to junior team members
Integrated Communications
- Prepare talking points or fact sheets for the NYPA officials representing the Power Authority at the event
- Lead the planning and creation of events/press conferences and provide talking points for NYPA officials as needed
- Proactively create and manage events related to area/project. Work with Marketing Brand/Enterprise and BU Heads of area/project to finalize event-driven news releases and with NYPAs graphics team to create visuals for events.
- Lead media relations functions including press reports research writing awards submissions leading events and conferences
- Primary liaison and expert in assigned Area/Project ensuring excellent media coverage
- Assist in creation of integrated communications planning and provide support for Corporate Crisis Management Team (CCMT)
Marketing Specialist
- Develop refine optimize and analyze Customer Relationship Management (CRM) workflows ensuring high-quality data management segmentation logic and performance dashboards
- Translate complex and multi-faceted market data into clear external-facing materials including capability briefs fact sheets opportunity assessments and presentations
- Lead the development of high-quality engagement collateral that distills complex energy concepts into accessible narratives and visuals aligning messaging with organizational goals
- Highly experienced with layouts and graphic design
- Strong project management skills with the ability to manage multiple projects simultaneously
- Excellent analytical skills with experience in data-driven decision-making
- Advanced communication and interpersonal skills with a collaborative approach to working with diverse teams
- Creative and strategic thinker with a passion for innovation and marketing excellence
- Up-to-date knowledge of marketing trends and best practices
- Proven ability to work in a fast-moving dynamic and team-oriented environment
- Strong knowledge of marketing tools (e.g. email marketing CRM event platforms) and basic digital marketing principles
- Experience using Microsoft Office Suite including Power Point
- Bachelors degree required in Marketing Communications or relevant field
- Minimum 6 years experience working in marketing preferred
Approximate travel: 15%
The New York Power Authority is committed to providing fair competitive and market-informed compensation. The estimated salary range for this position is: $129000-$177100. The salary offered will be determined based on the successful candidates relevant experience knowledge skills and abilities.
The New York Power Authority and Canal Corporation believes that diversity equity and inclusion drive our success and we encourage women people of color LGBTQIA individuals people with disabilities members of ethnic minorities foreign-born residents and veterans to apply. As an equal opportunity employer NYPA/Canals is committed to building inclusive innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color creed/religion national origin citizenship or immigration status age disability military status gender/sex sexual orientation gender identity/expression pregnancy and related conditions familial/marital status domestic violence victim status predisposing genetic characteristics arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates disabilities pregnancy-related conditions religious observances/practices and/or domestic violence concerns. To request an accommodation please email.
Required Experience:
IC
