Integrated Marketing Manager, Government
Washington, DC - USA
Department:
Job Summary
Like every team at OpenAI the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind we are responsible for developing and executing strategies that drive awareness engagement and usage for OpenAIs products and platform amongst our core audiences. We take a data-driven approach to understand our customers needs and challenges ensuring that their voices are reflected in product development and messaging. We then partner closely with Product Engineering Research Comms and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
We are seeking a Government Marketing Manager to lead marketing campaigns and programs for OpenAIs government business OpenAI for Government. This role will define how we communicate the impact of our work with governments and public institutions turning technical products and partnership outcomes into clear stories that show how AI can help public servants better serve people and communities.
The ideal candidate has experience working with government entities and leading in complex multi-stakeholder environments. They bring strong strategic and creative judgment translate technology and policy priorities for diverse audiences and build trust and engagement across paid owned and earned channels.
Build the OpenAI for Government Narrative and Brand: Build a distinct government narrative aligned with the OpenAI brand centered on mission outcomes public servants security and responsible deployment.
Build a Government Storytelling Engine: Create a repeatable process to source prioritize approve and refresh customer stories public use cases metrics and quotes for web video social sales events and internal storytelling.
Lead Product Release Marketing: Build marketing plans for government-relevant product releases security and compliance milestones partnerships projects and other key moments.
Shape OpenAI for Governments Presence: Define how and when OpenAI shows up at conferences summits think tanks and public events relevant to government audiences turning marquee moments into sustained relationships and pipeline in collaboration with the internal events team.
Develop Segment and Mission Campaigns: Turn OpenAI for Governments priority audience segments into campaigns for relevant agencies and mission sets. Develop reusable content for government and partner audiences such as white papers executive and solution briefs use-case playbooks videos and decks.
Lead Partner Marketing Campaigns: Develop and execute joint campaigns with strategic partners align go-to-market plans amplify shared announcements and strengthen OpenAI for Governments position in priority markets.
Develop and maintain government-focused demo materials: Partner with Government Solutions Engineering to maintain demos that bring priority mission workflows and product capabilities to life.
Drive Action-Oriented Engagement: Generate qualified interest and pipeline while advancing thought leadership and community engagement. Define success metrics and use insights to improve performance.
Lead Cross-Functional Execution: Bring together government stakeholders OpenAI for Government Global Affairs Communications Product Legal Policy regional and creative teams and agencies to move programs from brief through approval launch and measurement.
Experience: 8 years in integrated marketing communications brand storytelling public affairs advertising agencies or a related field including at least 3 years in an integrated or campaign-focused role.
Government and Public-Sector Experience: Experience working in government or working closely with government entities policymakers or public-sector partners in the United States or internationally with a deep understanding of government missions government procurement government stakeholders and communications review processes.
Brand Narrative and Storytelling Strategy: A track record of building differentiated positioning and credible stories that connect customer needs and product capabilities with mission human societal and public sector outcomes.
Integrated Campaign and Launch Management: Proven success leading campaigns product releases partnership announcements events and security or compliance milestones relevant to the government ecosystem across digital social content paid media email sales enablement and events.
Technology Fluency: Experience translating technical products demos security concepts and emerging technologies for audiences with varying levels of technical knowledge.
Communication and Judgment: The ability to align stakeholders and influence executives while navigating cultural institutional reputational policy security and competitive considerations.
Agility & Adaptability: Comfort operating in a fast-moving environment and adjusting plans as partnerships products markets and government priorities change.
Passion for storytelling and connecting technology products with meaningful public impact.
Experience developing partnership stories customer case studies or impact campaigns.
A test-and-learn mindset focused on audience insights and continuous improvement.
Familiarity with AI and emerging technology marketing trends plus product launch or public-private partnership announcement experience.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.
We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.
For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI we believe artificial intelligence has the potential to help people solve immense global challenges and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
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About Company
We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. Building safe and beneficial AGI is our mission.