Integrated Marketing Manager (Americas)

Position Summary:

The Integrated Marketing Manager is responsible for planning and executing integrated marketing initiatives that support BNIs growth across the Americas region. This role ensures global marketing strategies are effectively implemented while adapting campaigns to meet regional and local market needs.

Working closely with the Global Marketing team Regional Leadership Team and country marketing and operations teams the Marketing Manager will develop and execute marketing campaigns that increase brand awareness generate qualified visitors support membership growth and enhance Member engagement.

This is a hands-on role requiring approximately 20% strategic planning and 80% execution.

Job Responsibilities:

Marketing Strategy & Planning (20%)

• Develop quarterly and annual regional marketing plans aligned with regional business objectives and global marketing strategy.
• Identify opportunities to increase brand awareness visitor acquisition Member engagement and membership growth across the Americas region.
• Analyze campaign performance market trends and competitor activities to recommend improvements and optimize marketing effectiveness.
• Adapt global marketing initiatives to suit regional market needs while maintaining brand consistency.
• Establish marketing KPIs and regularly report on campaign performance and ROI.

Integrated Marketing Campaigns (30%)

• Plan execute and manage integrated marketing campaigns across digital and offline channels.
• Coordinate campaign rollouts across multiple markets ensuring consistent messaging and execution.
• Develop campaign toolkits templates and marketing assets for country teams.
• Manage campaign timelines budgets and project delivery.
• Measure campaign effectiveness and continuously optimize performance.

Content Digital & Brand Management (20%)

• Leverage AI-enabled tools and marketing technologies to improve content creation campaign effectiveness workflow efficiency analysis and overall productivity while maintaining brand quality and governance standards.
• Manage regional social media channels and content calendars.
• Develop and oversee marketing content across websites email marketing social media presentations videos newsletters blogs and promotional materials.
• Ensure all marketing communications comply with BNIs global brand standards.
• Support website content updates and optimize digital content using SEO best practices.

Events Communications & Partnerships (15%)

• Support the marketing and promotion of regional conferences leadership events webinars recruitment campaigns and key initiatives.
• Develop promotional campaigns to maximize attendance and engagement.
• Coordinate marketing activities with strategic partners and sponsors where appropriate.
• Support public relations opportunities and media communications across theAmericasregion.

Regional Support & Stakeholder Management (10%)

• Partner with country leadership teams to support local marketing initiatives.
• Provide marketing frameworks templates best practices and campaign guidance.
• Facilitate knowledge sharing across markets to improve marketing effectiveness.
• Collaborate closely with Global Marketing Operations Franchise Development Communications Events teams and external marketing agency partners.

Analytics & Continuous Improvement (5%)

• Monitor and report on campaign performance lead generation visitor acquisition engagement and marketing ROI.
• Use data and customer insights to improve campaign effectiveness.
• Recommend new marketing initiatives technologies and best practices that support business growth
• Any additional duties needed to help demonstrate our core values drive our vision and fulfill our mission.

Competencies:

• Cross-culture Leadership
• Project Management
• Relationship Building
• Customer Service
• Digital Fluency
• Communication
• Decision Making

Qualifications:

Required:

• Business-level English proficiency
• Bachelors degree in Marketing Communications Business or a related discipline.
• 58 years of marketing experience preferably within a regional or multi-country environment.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing content marketing social media email marketing and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.

• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Experience with marketing platforms such as LinkedIn Meta Business Suite Google Analytics CRM and email marketing platforms CMS and AI-powered marketing tools.
• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.

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Preferred:

• Experience within franchising membership organizations associations professional services or B2B environments.
• Experience supporting both corporate and franchise business models.
• Regional APAC marketing experience.
• Experience managing external agencies creative partners and vendors.
• Knowledge of SEO marketing automation and marketing performance analytics.

Key Performance Indicators

• Marketing contribution to visitor acquisition and membership growth.
• Campaign ROI and performance.
• Social media growth and engagement.
• Website traffic and content performance.
• Email marketing engagement.
• Event attendance and campaign conversion.
• Brand consistency across APAC.

• Marketing project delivery (on time and within budget).
• Stakeholder satisfaction across regional and country teams.

Physical Demands and Working Conditions: (Working Conditions apply globally. The Physical Demands section is included to meet U.S. regulatory expectations and may not apply to individuals located outside the United States.)

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly lift carry push pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists hands and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

This is a full-time position. This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

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An equal opportunity employer.