Integrated Marketing Manager, AI Impact

About the Team

Like every team at OpenAI the Marketing team contributes to our broader mission of ensuring that artificial intelligence benefits all of humanity. We help people understand what AI makes possible through the experiences of the people communities and customers using it.

We work closely with Social Community Communications Creative Production and other teams to bring those experiences to life. Our work connects human stories with integrated marketing programs that build understanding and inspiration with our key audience.

About the Role

Were looking for an Integrated Marketing Manager to identify and curate the strongest proof points of AIs impactacross people communities and societyand turn them into stories and programs that resonate.

Youll be a builder and storyteller with the curiosity to uncover an extraordinary story and the initiative to make something of it. Youll seek out people using AI in meaningful ways build relationships understand what has changed for them and help them share their experiences in their own voices.

Working deeply with Social Community and Communications youll shape stories together and build the programs content and distribution plans that help them travel. That could mean developing a recurring story series bringing a communitys experience to a national audience or turning a customer story into a program that invites others to participate.

Youll combine strong editorial instincts with integrated marketing leadership taking work from discovery and a clear brief through production launch and measurement. The ideal candidate is equally comfortable shaping an ambitious idea facilitating a conversation with a story participant and organizing the people and resources needed to bring a program to life.

In this role you will:

• Find the strongest proof points: Proactively discover people communities and customers using AI in meaningful ways. Evaluate the evidence human significance and audience relevance behind each opportunity.

• Build alongside Social Community and Communications: Partner from the outset on story discovery creative ideas programming and distribution. Align on a shared plan clear roles and the right moments to bring stories to audiences.

• Turn stories into programs: Create integrated campaigns recurring content series community activations and partnerships that give strong stories a life beyond a single asset or launch.

• Connect national reach with local relevance: Adapt stories formats messengers and programs to the audiences and communities they serve. Identify when a local story can resonate nationally and how a national program can become meaningful locally.

• Lead work from idea to delivery: Own briefs creative development production timelines budgets partner coordination launch and optimization across social owned earned experiential community and relevant paid channels.

• Champion craft and credibility: Partner with Creative producers and agencies to make distinctive engaging content. Ground stories in demonstrated impact bring technical ideas to life through human experiences and represent participants accurately and thoughtfully.

• Build a repeatable approach: Develop a network of internal and external partners and a practical process for sourcing prioritizing developing and sharing stories. Create formats and programs that can grow while leaving room to act on unexpected opportunities.

• Measure what resonates: Set clear goals for audience understanding reach engagement sharing and participation. Use results and feedback from audiences and participants to improve the stories formats and programs we build.

You will thrive in this role if you have:

• Relevant experience: 12 years in integrated marketing content or editorial strategy customer storytelling community marketing or related fields including significant experience leading complex campaigns and programs.

• Strong story instincts: An ability to spot compelling people experiences and outcomes assess what makes them credible and relevant and shape a clear narrative for a specific audience.

• An entrepreneurial mindset: A track record of building something from zero to 100 creating momentum through ambiguity and moving between strategy and hands-on execution.

• Integrated marketing leadership: Proven success connecting content distribution and audience participation across channels with strong planning production budget and project-management skills.

• Creative and editorial judgment: Experience shaping briefs and developing work across formats such as video social written stories and live experiences with a high bar for quality and audience relevance.

• Communication and influence: Strong writing presentation and facilitation skills with the ability to make complex ideas clear build alignment and influence decisions at the executive level.

• Deep cross-functional collaboration: A track record of building programs with Social Community Communications Creative and other partners bringing different perspectives together around a shared objective.

Preferred Qualifications

• Experience telling stories about AI or emerging technology through concrete human experiences and demonstrated outcomes.

• Experience building customer advocacy community storytelling or ambassador programs that surface compelling voices and encourage participation.

• Experience with documentary editorial or other storytelling that involves working directly with participants from initial interviews through production.

• Experience developing local partnerships events or community programs and connecting them to broader campaigns.

• Experience managing creative agencies production partners and campaign budgets including scaling successful formats or programs.

• Hands-on familiarity with AI tools and curiosity about how people use them to work learn create and solve problems.

Workplace & Location

• San Francisco CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI we believe artificial intelligence has the potential to help people solve immense global challenges and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Required Experience:

Manager