Integrated Campaigns Manager, Treasury

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

About the team

The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences solutions and products worldwide. Working closely with sales and marketing teams our campaigns support our larger business objectives and deliver impact. We build deliver monitor and evolve campaign delivery across a broad suite of content tactics and channels. Using a broad suite of metrics we continuously measure our work and refine our strategies to improve outreach enhance the customer journey and support revenue growth for the organization.

What youll do

In this role youll champion Treasury our global business account built for startups owning the integrated campaign strategy and quarterbacking the cross-functional plan to drive awareness adoption and active use. Youll be an expert on Treasury holding deep market and audience insight and direct business accountability. Youll lead a complex multi-motion campaign plan spanning self-serve lifecycle programs direct startup GTM VC and incubator ecosystem plays and a high-visibility brand campaignand youll work shoulder-to-shoulder with lifecycle growth brand PMM sales and partner teams to bring it all to market. Youll capture performance against all of your efforts analyze results and share learnings to drive continuous improvement and impact. Ultimately youll be accountable for acquisition engagement and pipeline growth.

Responsibilities

• Own the overall campaign strategy and plan for Treasury and drive the global cross-functional workstream for activation and impact
• Partner with comms product marketing channel teams regional and field marketing partner marketing sales teams and more to define and implement campaigns
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital web email online events direct mail social events sales plays and more all in partnership with functional and regional teams
• Partner with product marketing and content and editorial teams to develop compelling relevant campaign materials and content sets including whitepapers guides blogs checklists interactive content promotions and offers etc.
• Use and recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience and solution to champion market trends competitive context and customer insights ultimately shaping all industry campaign strategies
• Track analyze and report on campaign performance metrics with a focus on lead generation pipeline and target account penetration. Share learnings regularly to improve overall campaign efficacy.

Who you are

Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

Minimum requirements

• 8 years of enterprise B2B marketing experience leading large complex global campaignsincluding some mix of integrated campaigns content marketing regional and field marketing and account-based marketingwith a proven track record delivering campaign playbooks for international localisation and execution and demonstrated increase in scope
• Strong knowledge of FinTech industry landscape trends and technology
• Proven expertise working with and influencing cross-functional teamsincluding regional marketing sales and product leadersto build and grow pipeline
• Strong data acumen with the ability to build interpret adjust and communicate campaign performance across measurement tools and key marketing and sales metrics
• Strong presentation writing and communication skills especially to executive stakeholders

Preferred qualifications

• Experience at a highly dynamic fast-growing growth tech company
• Integrated campaigns experience marketing to startups founders or the venture and incubator ecosystemand a genuine understanding of what early-stage and scaling founders care about
• Background in fintech banking neobanking or financial services marketingparticularly products involving business accounts payments infrastructure financial operations or embedded finance
• Experience in the payments financial technology or adjacent industries or marketing FinTech solutions
• Product campaigns experience focused on payments banking fraud financial services and embedded finance
• A genuine passion for advocating on behalf of users audiences and customers
• A track record of anticipating and unblocking challenges staying ahead of market and audience trends and identifying regional needs before they surface
• Fluency in modern storytelling and content trends with the ability to translate them into thoughtful resonant campaign strategies
• An agile iterative and AI-fluent approach to work with the appetite to evaluate and recommend solutions and drive clarity across complex global stakeholder groups
• Ability to build campaigns and programs from the ground orchestrating many moving parts across disparate functions