Integrated Brand Campaign Lead

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

onX is seeking an Integrated Brand Campaign Lead to oversee the strategy development and execution of high-impact integrated brand marketing efforts that build awareness consideration and long-term brand equity among objective-oriented outdoor enthusiasts.

Sitting at the intersection of brand strategy integrated campaign leadership and people management you will own complex cross-functional brand initiatives and shape how onX shows up across paid owned and earned channels. You will directly manage one Brand Manager and hold end-to-end ownership of the integrated parent brand campaign portfolio inclusive of campaign strategy prioritization sequencing and results across the broader portfolio.

As a senior connective leader you will partner closely with Creative Vertical Marketing Business Intelligence Public Relations and Communications Channel and Operations teams to turn approved brand priorities into clear executable high-impact campaigns. This is a newly defined role with meaningful scope visibility and influence designed for a senior integrated marketer who can lead complex campaign work today while building the systems standards and operating rhythms that enable brand marketing excellence over time. It requires high autonomy strong executional discipline and enterprise-aware judgment: you take ownership and move work forward without waiting for perfect clarity or ideal conditions and you stay curious experiment responsibly and adapt as new information tools and technologies role will report to the Director of Brand.

Integrated Brand Campaign Leadership

• Own year-long integrated brand campaign strategy narrative expression and execution that ladders into the one-year integrated brand plan delivered by the Brand Director determining how enduring brand meaning shows up across all cross-vertical marketing efforts.
• Translate approved brand priorities into cohesive campaign strategies briefs channel plans and go-to-market execution across paid owned and earned touchpoints.
• Build and manage campaign workbacks briefs decision milestones launch plans and post-launch learning loops that keep complex work moving with clarity and accountability.
• Ensure campaign work is integrated and sequenced across parent brandand vertical marketing priorities so onX shows up with focus and consistency rather than fragmentation.
• Operate as a player-coach across the broader portfolio equally comfortable building the strategy writing the brief managing the workback leading the meeting and pushing the final decision across the line while continuing to execute selected high-priority initiatives directly.
• Help shape how onX approaches integrated brand campaign development as a discipline establishing practical planning principles briefing standards trade-off criteria decision frameworks and operating rhythms.

Cross-Functional Leadership and Integration

• Serve as the senior brand campaign lead across cross-functional partners Creative Vertical Marketing Business Intelligence Channel Public Relations and Communications Product Marketing and Operations aligning stakeholders around priorities timelines trade-offs and success measures and thriving in a matrixed environment by building alignment across teams with different incentives perspectives and timelines.
• Identify where parent-brand campaigns should extend into vertical businesses and where they should not connecting parent-brand storytelling to distinct vertical audiences without flattening relevance.
• Operate with a first-team mindset balancing parent-brand goals vertical business needs and enterprise trade-offs rather than optimizing only for your own lane.
• Surface strategic trade-offs early frame recommendations clearly and help teams make timely decisions in ambiguous or fast-moving situations knowing when to slow down for strategic clarity and when to push forward with the best available information.

Brand Stewardship and Strategic Support

• Partner with the Brand Director to steward the onX brand across integrated campaigns ensuring strong and consistent application of the onX brand guidelines across messaging creative and customer touchpoints.
• Contribute to the annual brand content calendar in close collaboration with the Brand Director and vertical marketing leaders.
• Ensure Access and Stewardship narratives are integrated into parent-brand storytelling in ways that strengthen brand trust credibility and relevance while staying aligned to program intent.
• Identify the enterprise-relevant brand and business problems integrated campaigns can help solve and translate approved direction into focused campaign priorities and cross-portfolio trade-offs.

Measurement Optimization and Business Impact

• Own campaign-level measurement strategy in partnership with Data Analytics Channel and Marketing Measurement partners ensuring major brand campaigns have clear KPIs reporting cadences and learning plans.
• Use data customer insight and performance signals to refine creative direction channel mix sequencing and investment recommendations across campaigns.
• Ensure campaign planning and evaluation clarify business relevance not just marketing activity including awareness growth engagement quality and demand capture support.
• Turn campaign results customer insight and market context into clear readouts and executive-ready recommendations that improve in-flight optimization future investment decisions and prioritization.

Budget and Partner Leadership

• Manage integrated campaign budgets across channels and initiatives and lead agency and external partner relationships tied to integrated campaign development and execution.
• Track budget decisions against campaign priorities expected impact and execution feasibility.
• Make strategic investment recommendations across the integrated campaign portfolio helping clarify where the function should place bets scale efforts adjust plans or deprioritize work.

People Leadership and Capability Building

• Directly manage and develop one Brand Manager providing clear direction coaching feedback and accountability.
• Delegate effectively while maintaining ownership of portfolio-level strategy prioritization integration and results.
• Set clear expectations for quality pace ownership and decision-making and act as a multiplier across the Brand and Marketing organization by mentoring others and raising the bar on integrated campaign thinking leading with maturity accountability and low ego to build trust across peers direct reports and senior stakeholders.

• Eight (8) or more years of experience in brand marketing integrated marketing or related disciplines.
• Proven success developing and leading complex cross-functional brand campaigns from strategy through execution and optimization spanning multiple products audiences or vertical categories in a matrixed business.
• Experience building or scaling processes across multiple teams business units or go-to-market functions.
• Strong campaign leadership orchestration and stakeholder management skills including the ability to influence cross-functional stakeholders with and without direct authority.
• Strong written and verbal communication skills with the ability to tailor messages to different audiences and levels.
• Experience using data customer insight and performance signals to inform decisions and improve campaign outcomes.
• Demonstrated experience managing multiple priorities and navigating frequent context switching in a fast-paced environment.
• Experience leading or developing direct reports.
• Demonstrated ability to create structure in ambiguity manage dependencies unblock decisions and deliver complex work through matrixed teams.
• Track record of making high-judgment decisions with imperfect information and influencing functional or enterprise-relevant outcomes over a longer planning horizon.
• Experience with and enthusiasm for using AI and emerging technologies in a brand or marketing environment with a proactive experimental mindset.
• Bachelors degree in Communications Marketing Business or a related field or equivalent experience.
• A shared passion for and ability to demonstrate onXs Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Bay Area CA; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $125000 and $155000 upon hire. The pay range will vary based upon experience skills certifications education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

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As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.