Insomniac Social Media Manager

Job Summary:

WHO ARE YOU

Do you enjoy dance music Do you excel at social media short-form storytelling and community-driven content Then youre in luck! We are looking for a highly motivated self-starter who combines a passion for dance culture with a sharp understanding of social platforms creator content and audience behavior. Is this you Read on...

WHO ARE WE

Insomniac produces some of the most innovative immersive music festivals and events in the world. Enhanced by state-of-the-art lighting pyrotechnics and sound design large-scale art installations theatrical performers and next generation special effects our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10000 concerts club nights and festivals for seven million attendees annually across the globe. Since its inception Insomniacs events have taken place in 13 countries across five continents. The companys premiere annual event Electric Daisy Carnival Las Vegas is the worlds largest dance music festival and attracts more than 525000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

Insomniac Events is looking for a Social Media Manager to lead the strategy planning and execution of social content for brands and festivals across multiple LGBTQ brands and festivals. This manager will guide team members shape platform-specific storytelling and oversee content from concept through reporting. The role also owns broader short-form video and user-generated content initiatives including creator sourcing campaign coordination on-site capture and performance optimization. The ideal candidate is a strong leader and creative writer who thrives in high-energy collaborative environments. This is not a remote position and required to be in office and on site at various event locations.

RESPONSIBILITIES

• Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands platforms campaigns and festivals simultaneously

• Manage a small team and set goals priorities workflows and performance expectations

• Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations

• Own platform-specific content planning across Instagram TikTok YouTube Shorts Facebook X Snapchat and emerging channels with a strong focus on short-form video

• Stay ahead of platform trends audience behaviors cultural moments and social best practices; translate insights into timely brand-appropriate creative opportunities

• Create film edit and publish engaging short-form content using mobile tools CapCut Adobe Creative Cloud and other content creation applications

• Develop TikTok Reels and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting

• Pitch and organize content shoots; develop briefs shot lists production needs and creative direction in collaboration with media production performers marketing records and other partners

• Lead assigned event coverage and content capture at assigned events and festivals capturing and publishing real-time content

• Write fresh platform-native copy captions and on-screen text that remain aligned with each brands distinct voice and guidelines

• Build and maintain detailed social calendars campaign proposals asset trackers approval workflows and publishing schedules

• Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments including merchandise nightlife records ticketing and partnerships

• Source and evaluate UGC creators whose voice audience and aesthetic align with campaign goals and brand standards

• Manage creator outreach onboarding briefs content guidelines communication deliverables and day-to-day support across the campaign lifecycle

• Maintain an organized creator database and partner with legal and finance stakeholders on contracts usage rights payments budgets and campaign status tracking

• Coordinate UGC across organic social and paid media channels including collaboration with teams using Spark Ads TikTok Ads Manager and Meta Ads Manager

• Support on-site creator coordination and content capture during festivals and events ensuring deliverables and brand standards are met

• Track weekly social short-form and UGC performance; create reports and actionable recaps for on-sales events campaigns and major announcements

• Partner with customer experience teams to monitor audience feedback surface recurring themes and support timely responses to social inquiries

• Support recruiting hiring training and onboarding of team members creators vendors clients and partners as needed

• Perform other projects and responsibilities as assigned by the social and marketing teams

QUALIFICATIONS

• Bachelors degree in Marketing Communications Business or a related field or equivalent practical experience

• Three(3) or more years of social media marketing experience including ownership of multi-platform strategies and campaigns

• Demonstrated people-management experience including developing team members setting priorities and improving workflows

• Deep knowledge of TikTok and strong working knowledge of Instagram YouTube Facebook X Snapchat live-streaming tools and emerging social platforms

• Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok Reels and YouTube Shorts

• Experience with creator influencer or UGC programs including sourcing outreach briefing campaign coordination and performance tracking

• Working knowledge of paid-social amplification and creator ad formats including Spark Ads TikTok Ads Manager and Meta Ads Manager

• Proficiency with social publishing listening and reporting tools such as Sprinklr Hootsuite or comparable platforms

• Working knowledge of Adobe Creative Cloud CapCut GIF creation and other content production tools

• Excellent copywriting grammar creative judgment asset selection organization and attention to detail

• Strong understanding of electronic music festival culture live entertainment and relevant venues and nightlife communities

• Experience working on-site at concerts festivals or other large-scale live events

• Ability to manage multiple brands and fast-moving priorities while collaborating effectively across creative marketing production legal finance and customer experience teams

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels busy environments and varying temperatures while working on-site

• Must be willing and able to travel and work holiday evening and weekend hours as required by events and deadlines

• Must be able to work in an open-concept office environment

• Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by Insomniac for a visa

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves contribute fully and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over) ancestry color religious creed (including religious dress and grooming practices) family and medical care leave or the denial of family and medical care leave mental or physical disability (including HIV and AIDS) marital status domestic partner status medical condition (including cancer and genetic characteristics) genetic information military and veteran status political affiliation national origin (including language use restrictions) citizenship race sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity and gender expression sexual orientation intersectionality or any other basis protected by applicable federal state or local law rule ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so including reasonable accommodations related to pregnancy in accordance with applicable local state and / or federal law. As part of its commitment to make reasonable accommodations Insomniac also wishes to participate in a timely good faith interactive process with a disabled applicant to determine effective reasonable accommodations if any which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available including promotion from within employee referrals outside advertising employment agencies internet recruiting job fairs college recruiting and search firms.

Hiring Salary Range: $60000 - $65000 USD

Compensation will be determined based on factors including education training experience work location expected scope and quality of work required travel external market conditions internal value seniority merit systems and internal pay alignment. Any required state or local compensation disclosures should be added before publication.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.