Influencer Marketing Manager

Who We Are:

WHY Brands Inc. a parent company of Munchkin Inc. focuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target Walmart and Amazon and has global distribution in over 50 countries. With over 350 patents under our belt and over 250 international product and brand design awards we continue to create solutions that leave our customers asking how did I ever live without this Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility.â We create opportunities for every childs potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfare have committed to animal conservation.â

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.â â

What Youll Do:

Munchkin is looking for an Influencer Marketing Manager to help grow and evolve our creator program. This person will own influencer partnerships from strategy and sourcing through negotiation execution content approvals and reporting while building strong relationships with creators and talent managers. Youll partner closely with Social Creative Product Marketing PR E-commerce and Paid Media to develop creator partnerships that build brand love drive engagement and create content that performs. This is a highly hands-on role for someone who is equal parts strategist relationship builder creative thinker and operator.

• Develop and execute Munchkins influencer and creator strategy across TikTok Instagram YouTube and emerging platforms.
• Source vet pitch negotiate and manage creators and talent managers from outreach through final deliverables.
• Build and nurture a diverse roster of creators with a focus on long-term relationships and brand advocacy.
• Lead influencer campaigns including briefs contracts timelines content approvals usage rights and payments.
• Partner with Social and Creative to develop creator content that feels authentic culturally relevant and native to each platform.
• Identify opportunities to amplify creator content across Munchkins organic and paid channels.
• Track campaign performance budgets and key learnings to continually improve the program.
• Stay ahead of creator trends emerging talent and cultural moments relevant to parents and families.
• Ensure influencer partnerships follow FTC guidelines and Munchkin brand standards.

Bring It!

• 5 years of experience in influencer marketing creator partnerships social media PR or a related field.
• In-house consumer brand experience strongly preferred.
• Strong understanding of TikTok Instagram creator culture and social trends.
• Proven experience managing creator relationships negotiations campaigns and budgets.
• Excellent creative judgmentyou know what makes content feel authentic vs. overly branded.
• Strong communication organization and project management skills.
• Experience with influencer platforms such as CreatorIQ GRIN Aspire or similar.
• Experience with paid social whitelisting usage rights or affiliate/social commerce is a plus.
• Passion for parenting lifestyle consumer brands and the ever-changing creator landscape.

We Got You Covered!

As a Great Place to Work Certified company we are committed to offering the best to our employees.â We offer a comprehensive benefits package that includes medical vision dental prescription drug coverage life insurance wellness benefits generous employer-matched 401(k) plan Paid Childcare Leave among other benefit plans.â Our total rewards are top of market and include competitive salary bonus and opportunities to earn equity. âWe focus on supporting employee development and growth.â

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility we offer hybrid work environment. Munchkins Hybrid Schedule is where an employee works in the office on Monday Wednesday and Thursday and remotely from home on Tuesday and Friday.

We also provide annual weeklong global office closures giving our people a chance to recharge.

Salary range: $90000 - $125000

To learn more visit us atâ.

Munchkin welcomes and values what makes everyone unique.â Were proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications merit and business needs. We recruit employ train and promote regardless of race color religion disability sex sexual orientation gender identity national origin age veteran status genetic characteristic or any other protected status.

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Required Experience:

Manager