Influencer and Content Creator Manager

What will you work on
As the Influencer & Content Creator Manager for Melissa & Doug you will amplify our brand voice through authentic creator-led content. Reporting to the Senior Social Media & Influencer Marketing Manager you will build and scale our influencer ecosystemfrom high-profile macro-influencers to everyday parents and educatorsdriving social commerce and fostering a passionate community of brand advocates.

How will you create impact

• Manage end-to-end influencer partnerships for non-agency campaigns guiding creators from initial outreach and briefing to final content execution.

• Oversee influencer negotiations contract drafting and compliance with brand guidelines and FTC regulations.

• Design and launch an always-on Content Creator Program tailored to parents and educators to generate high-quality user-generated content (UGC).

• Drive lower-funnel conversion by managing affiliate commerce programs serving as the primary lead for the TikTok Shop affiliate network.

• Manage targeted product seeding and sampling initiatives using platforms like Bazaarvoice to drive early product reviews and social buzz.

• Establish a streamlined process for vetting and cataloging inbound creator partnership requests.

• Utilize influencer management platforms (e.g. CreatorIQ Grin Traackr) to run reporting and translate campaign metrics into actionable insights.

• Execute curated PR Surprise & Delight moments and coordinate impactful influencer attendance and content capture at brand events.

What are your skills and experience

• Previous experience in influencer marketing public relations or talent management ideally within the toy family lifestyle or consumer goods industries.

• A proven track record of managing end-to-end influencer campaigns including direct negotiation and contract management.

• Hands-on experience managing affiliate marketing programs specifically with the TikTok Shop affiliate ecosystem.

• Experience developing and scaling ambassador or micro-creator programs.

• Proficiency with influencer discovery and CRM platforms as well as sampling platforms like Bazaarvoice.

• Strong analytical skills with the ability to measure campaign ROI and conversion metrics.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in Connecticut is $90000 to $130000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job years of experience within the required industry education etc. Spin Master Inc. is a multi-state employer and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation creativity and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

Whats it like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.