Hotel Improvement District Administrator

Do you have the desire to make a meaningful impact in a vibrant and diverse community Join a collaborative workforce committed to serving the City of Irvine.

Pay Range:

About the Opportunity:

APPLICATIONS MUST BE SUBMITTED BY SEPTEMBER 29 11:59 p.m.

Description

Understanding that people are the foundation for success the City of Irvine offers a workplace culture that embraces Humility Innovation Empathy Passion and Integrity. Apply your passion for public service by joining our One Irvine team.

The City of Irvine is seeking an experienced destination marketing and hospitality professional to serve as the senior staff lead for Destination Irvine the Citys destination marketing organization funded through the Hotel Improvement District (HID). Destination Irvine promotes Irvine as a premier Southern California destination driving hotel demand visitor spending and economic activity that strengthen the local economy.

Reporting to the Director of Economic Development the HID Administrator provides strategic and operational leadership for Destination Irvine and the HID program. The position leads destination sales marketing communications hotelier and community partnerships research and analytics budget and contract administration team development and HID governance. The ideal candidate will bring substantial hospitality and tourism experience; demonstrated success in destination demand generation stakeholder engagement and measurable return on investment; strong strategic and analytical skills; and a collaborative relationship-driven leadership style.

Your Impact

• Lead and manage the day-to-day operations of the HID program and Destination Irvine including destination sales digital marketing website and visitor-information platforms marketing and communications partnerships research and analytics administrative functions and other program activities.

• Develop implement and evaluate an integrated destination strategy that advances hotel demand visitor spending Irvines destination brand and a high-quality visitor experience.

• Design and implement strategic sales and marketing initiatives targeting corporate group SMERF business transient and leisure travelers to grow hotel occupancy room nights visitor spending and economic activity at Irvine businesses attractions venues and community assets.

• Establish monitor and communicate meaningful performance measures for sales and marketing efforts including leads booked room nights economic impact occupancy average daily rate revenue per available room website and campaign performance return on investment partner engagement and other relevant measures.

• Administer the Hotel Improvement District in accordance with the resolution governing documents applicable laws City policies approved work plans and budget requirements.

• Serve as the primary liaison among assessed hotels the HID Operating Committee City leadership City departments destination partners and contracted service providers; build sustained stakeholder confidence in the value performance and long-term stability of the HID program.

• Collaborate with hotel partners to understand market conditions identify hotel-industry priorities communicate program results and develop strategies that support a stable funding base and future HID renewal efforts.

• Work closely and collaboratively with other Orange County destination marketing organizations Visit California regional partners and community stakeholders to leverage synergistic opportunities resources and cooperative marketing initiatives.

• Represent and promote Destination Irvine the HID program and Irvines visitor economy at industry conferences trade shows sales missions community meetings media opportunities and other appropriate events.

• Work closely with the Director of Economic Development and the HID Operating Committee to develop implement and periodically update annual and long-range strategic plans work programs and performance targets.

• Identify key priorities emerging trends market opportunities and risks affecting the local tourism economy hotel industry and destination marketing industry; provide timely recommendations to the Director of Economic Development and HID Operating Committee.

• Advise and guide the HID Operating Committee on matters related to destination marketing hotel demand generation tourism economics visitor experience market conditions strategic investments and program performance.

• Develop the annual HID operating budget in collaboration with the HID Operating Committee and the Director of Economic Development; monitor revenues and expenditures forecast financial needs and recommend resource allocations and adjustments as appropriate.

• Coordinate with the appropriate City departments on HID assessment administration financial reporting budgeting procurement contracting records management and other administrative requirements.

• Oversee the procurement negotiation administration and evaluation of professional service contracts marketing agencies media buys research and technology subscriptions sponsorships cooperative marketing agreements and other program investments in accordance with City purchasing and contracting requirements.

• Identify evaluate and invest in research and analytical tools that identify market trends developing markets hotel performance visitor behavior campaign results and return on investment.

• Continually evaluate program needs market conditions and the effectiveness of the strategic plan and annual work program; recommend and implement adjustments as appropriate.

• Lead supervise develop and evaluate HID program staff; foster a results-driven collaborative and high-performing team; provide regular feedback coaching and performance evaluations.

• Manage and evaluate the work of consultants agencies vendors and other contracted service providers to ensure timely delivery quality performance fiscal stewardship and alignment with approved objectives.

• Develop meeting agendas staff reports presentations and recommendations for HID Operating Committee meetings City Council meetings and other public meetings as assigned; promote informed and active participation by committee members and hoteliers.

• Ensure the preparation and timely distribution of meeting packets including properly noticed agendas financial reports performance results and supporting materials for discussion and action.

• Ensure sound governance business ethics financial responsibility transparency and compliance with applicable requirements including public meetings public records conflict-of-interest procurement and other relevant regulatory and City requirements.

• Coordinate destination reputation management and visitor communications related to incidents major events emergencies or other circumstances that may affect travel hotels visitor experience or Irvines destination brand.

• Identify opportunities to strengthen destination readiness and visitor experience through collaboration with hotels attractions venues transportation providers event organizers businesses public agencies and community partners.

• Maintain and increase professional and technical knowledge through participation in industry conferences professional associations training and other continuing-development opportunities.

To learn more about the classification please review the class specifications

Minimum Qualifications

• Bachelors degree from an accredited college or university with major coursework in hospitality management tourism destination management marketing business administration public administration communications economic development or a closely related field.

• Six years of progressively responsible professional experience in destination marketing hospitality tourism hotel sales economic development or a closely related field.

• The required experience must include at least two years of experience managing professional staff programs contracts or comparable organizational functions.

• Possession of or ability to obtain a valid California drivers license.

Best Fit

• Experience with a destination marketing organization convention and visitors bureau hotel improvement district tourism business improvement district hotel sales organization hospitality organization or comparable public-private partnership is highly desirable.
• A masters degree in a related field is desirable.
• Demonstrated success developing and executing destination sales and marketing strategies that generate measurable hotel demand and economic impact.
• Strong knowledge of hotel sales tourism economics visitor behavior demand segmentation and key hotel-performance measures including occupancy average daily rate revenue per available room room nights and return on investment.
• Experience leading professional staff and managing consultants agencies contracts budgets procurement activities and complex work programs.
• Exceptional relationship-building and consensus-building skills with hotel owners and operators public officials committee members business leaders community partners vendors media and regional tourism organizations.
• Excellent written and verbal communication skills including experience presenting executive-level recommendations in public settings.
• Ability to work a flexible schedule that may include evenings weekends holidays and occasional travel.
• Sound judgment discretion creativity and tact with a collaborative and service-oriented leadership style aligned with the Citys values of Humility Innovation Empathy Passion and Integrity.

Benefits Package

The City of Irvine offers competitive compensation and benefits packages. Click here to view the benefits available for this position.

Your Team

The Mission of the Employees of the City of Irvine is to create and maintain a community where people can live work and play in an environment that is safe vibrant and aesthetically pleasing. We are one team that exists to serve our community in the continual pursuit of a City that offers an exceptional quality of life. The City of Irvines five values of Humility Innovation Empathy Passion and Integrity reflect the interests and needs of the community and the level of service they expect and desire. We are One Irvine by embracing a team-oriented approach and living our values every day.

Equal Opportunity Employer

The City of Irvine is an Equal Opportunity Employer and provides reasonable accommodations to qualified individuals with disabilities. We encourage you to inform Human Resources at least two business days prior to the first phase of the selection process if you have a disability that may require an accommodation. To contact Human Resources please call or email

E-Verify

The City of Irvine participates in compliance with federal law all employees must provide verification of identity and employment authorization at the time of hire. For additional information please review the E-Verify Participation and Right to Work notices.