Healthcare Marketing & Branding Specialist
Job Location:
Chantilly, VA - USA
Monthly Salary:
Experience Required:
Posted:
Application Deadline:
Vacancies:
Job Summary
Location: Chantilly Virginia US
Employment Type: Full-Time
The candidate should have a strong understanding of healthcare industry trends healthcare IT services and employer branding strategies along with the ability to create impactful marketing content and campaigns.
Key Responsibilities
- Develop and execute branding and marketing strategies for healthcare IT services and solutions
- Create and manage digital marketing campaigns across LinkedIn email websites and social media platforms
- Enhance company branding and online presence within the healthcare and IT industry
- Collaborate with recruitment and sales teams to support healthcare staffing and client acquisition initiatives
- Develop marketing materials including brochures presentations case studies newsletters and social media content
- Support employer branding initiatives to attract healthcare IT talent
- Coordinate marketing activities related to healthcare technologies such as EPIC Workday Healthcare BI/Analytics Cloud and Digital Transformation services
- Conduct market research and competitor analysis within the healthcare IT domain
- Track campaign performance metrics and prepare analytical reports for leadership
- Manage branding activities for healthcare conferences webinars networking events and client meetings
- Strong experience in branding digital marketing and content creation
- Experience working in a healthcare IT company or healthcare staffing environment
- Understanding of healthcare IT services EMR/EHR platforms and healthcare technology trends
- Expertise in LinkedIn marketing social media campaigns and employer branding
- Strong written and verbal communication skills
- Experience with marketing tools such as Canva HubSpot Google Analytics Mailchimp or similar platforms
- Ability to create engaging presentations graphics and marketing collateral
Preferred Qualifications
- Bachelors degree in Marketing Communications Business Administration or related field
- 4 years of marketing experience in healthcare IT or IT services industry
- Experience supporting healthcare clients staffing or consulting organizations
- Familiarity with healthcare platforms such as EPIC Cerner Workday or healthcare analytics solutions is preferred
Soft Skills
- Creative and strategic thinker
- Strong stakeholder management and collaboration skills
- Ability to work independently in a fast-paced environment
- Excellent organizational and multitasking abilities
Required Skills:
Strong experience in branding digital marketing and content creation Experience working in a healthcare IT company or healthcare staffing environment Understanding of healthcare IT services EMR/EHR platforms and healthcare technology trends Expertise in LinkedIn marketing social media campaigns and employer branding Strong written and verbal communication skills Experience with marketing tools such as Canva HubSpot Google Analytics Mailchimp or similar platforms Ability to create engaging presentations graphics and marketing collateral
Required Education:
Bachelors degree in Marketing Communications Business Administration or related field
