Head of Subscriber Acquisition, Apple TV

The people here at Apple dont just create products they create the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found are seeking an experienced and data-driven Head of Subscriber Acquisition to lead customer growth across our streaming business. This executive will be responsible for developing and executing acquisition strategies that drive high-quality subscriber growth while maximizing lifetime value and overall business profitability.

Reporting to the head of growth for Apple TV this leader will oversee a multidisciplinary team spanning performance marketing channel optimization growth analytics and acquisition product management. The ideal candidate combines deep expertise in digital marketing with a strong understanding of subscription economics customer behavior experimentation and growth product development.

Develop and execute the acquisition strategy to deliver subscriber revenue and profitability forecasting planning and performance management for subscriber acquisition across all paid owned earned and partner optimize acquisition efforts to improve customer quality retention and lifetime value not just top-of-funnel closely with Finance and Analytics teams on business planning forecasting and growth closely with marketing business development content and other functional teams to optimize our acquisition resources against the biggest opportunities for profitable Apple TV offer and packaging strategy which includes but is not limited to direct to consumer and partner related measurement frameworks that balance short-term efficiency with long-term subscriber with Product Engineering Design and Data Science teams to improve conversion rates and customer onboarding experimentation across landing pages subscription flows pricing and packaging offers promotions merchandising and checkout mentor and develop a high-performing team of acquisition marketers growth product managers and a culture of accountability innovation experimentation and continuous as a key advisor to executive leadership on subscriber growth opportunities and risks.

12 years of experience in growth marketing performance marketing subscriber acquisition or related disciplines.n5 years of leadership experience managing high-performing track record driving large-scale customer acquisition for subscription-based streaming direct-to-consumer or digital understanding of acquisition economics including CAC LTV retention payback and profitability managing significant media budgets and delivering measurable business outcomes.

Experience within streaming media entertainment technology or subscription understanding of acquisition funnel optimization and growth product with experimentation platforms attribution methodologies and advanced measurement leading cross-functional initiatives involving Product Engineering Analytics and Marketing teams.