Head of Social

Agency:

Carmichael Lynch

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Apply today to join our team and make an impact on some of the most exciting campaigns in the industry. You must be based in Minneapolis Philadelphia or New York or able to commute to one of these locations three days per week to be considered for this position.

Position Overview
We are seeking a visionary and culturally fluent leader to oversee and grow our social media practice. This role is responsible for defining the agencys social vision elevating social thinking across all clients and building a best-in-class integrated offering that connects social creative media communications planning PR influencer collaborations and experiential.

At its core this role requires a deep understanding of human behavior culture and communities. The ideal candidate is passionate about understanding how people think behave engage and connect across social platformsand can translate those insights into compelling social expressions of brand strategy that drive both cultural relevance and business results.

As head of social strategy you will serve as both a senior client advisor and agency leaderdriving strategic excellence capability development business growth and talent leadership. You will ensure social is embedded from the earliest stages of planning and plays a meaningful role in shaping communications strategy creative development media planning and customer engagement.

Key Responsibilities

Practice Leadership & Innovation
Define and lead the agencys social vision philosophy methodologies and best practices.
Build and evolve a best-in-class social practice spanning strategy content community management creator and influencer marketing social commerce paid social social listening and emerging platforms.
Establish standards processes tools and technologies that drive excellence innovation and operational efficiency.
Identify emerging cultural trends platform shifts and technologies that create new opportunities for clients and the agency.

Strategic Planning & Client Leadership
Ensure social is embedded in strategic and communications planning from the outset - informing audience messaging channel and customer journey decisions.
Translate audience cultural and community insights into actionable strategies that shape campaigns content and brand experiences.
Lead social strategy and integrated communications planning for key client relationships.
Serve as a trusted advisor to senior clients providing proactive counsel on trends opportunities risks and the evolving social landscape.
Present strategic recommendations thought leadership and performance insights to executive stakeholders.

Integrated Collaboration & Communications
Partner with brand strategy creative media PR influencer analytics and account teams to develop integrated marketing and communications solutions.
Leverage social insights to inspire creative development and strengthen campaign effectiveness.
Define the role of social across the customer journey and ensure alignment across earned owned paid and shared channels.
Partner with PR teams on reputation management issues management crisis communications and community engagement strategies.

Measurement & Optimization
Establish frameworks for social listening measurement reporting and performance optimization.
Ensure recommendations are grounded in audience intelligence behavioral insights and business outcomes.
Foster a culture of testing learning and continuous optimization.

Agency Growth & Leadership
Lead social strategy for new business opportunities thought leadership initiatives and agency marketing efforts.
Identify opportunities to expand existing client relationships and agency capabilities.
Partner with agency leadership on practice growth investment priorities and planning.

Talent Development
Lead mentor and inspire a high-performing social team.
Build team capabilities through coaching training career development and succession planning.
Foster a culture of curiosity collaboration innovation and accountability.
Educate internal teams and clients on social trends platform developments and best practices.

Qualifications

Experience
10-15 years of experience in social strategy digital marketing communications planning public relations media or integrated marketing.
Significant agency experience leading social strategy for major brands.
Proven success building scaling or leading a social practice department or capability within an integrated agency environment.
Experience advising executive-level clients and contributing to new business growth and agency development.
Bachelors degree in advertising marketing communications journalism PR or a related field or equivalent professional experience.

Expertise
Deep understanding of social platforms audience behavior content ecosystems creator marketing community management social commerce and paid social.
Strong knowledge of communications planning customer journeys channel strategy and integrated marketing.
Expertise in social listening cultural intelligence analytics and performance measurement.
Understanding of how social integrates with creative media PR experiential and broader communications efforts.
Familiarity with social technologies publishing platforms listening tools analytics solutions and emerging AI-enabled marketing capabilities.

Leadership Competencies
Exceptional strategic thinking and problem-solving abilities.
Strong cultural curiosity and a passion for understanding human behavior and communities.
Outstanding storytelling presentation and communication skills.
Proven ability to influence senior stakeholders lead cross-functional teams and develop talent.
Ability to balance strategic vision operational excellence and business growth. The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors including but not limited to budget relevant experience qualifications and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $170000 - 190000 annually

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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