Head of Retail and Brand Experience, Devices Brand Studio

Device Brand Studio an internal agency within the Devices group at Amazon is seeking an experienced Head of Retail and Brand Experience to lead how our brands show up in the physical world in stores at events and across brand activations for Amazon Devices. This role owns creative direction for retail experience and brand experience across large programs and initiatives including new-to-world and new-to-Amazon launches.

The ideal candidate has deep experience translating brand strategy into physical and experiential environments from retail fixtures and packaging to live events and activations and knows how to make a brand feel coherent whether a customer encounters it on a shelf at a launch event or walking into a store. You will guide and manage a creative team of designers environmental designers and brand designers in developing holistic experiences then iterate as you factor in customer business and operational requirements. You will pitch experience strategies not singular executions to stakeholders and set the broader team up to execute against a clear point of view. You should have deep knowledge of brand guidelines retail merchandising standards and experiential design at a top consumer-facing brand like Amazon and be comfortable engaging entry-level through executive stakeholders.

Because the work spans physical retail live experience and spatial design you should have excellent communication and cross-functional collaboration skills. You will partner closely with retail operations site merchandising events GTM brand strategy to deliver experiences that hold together across every physical touchpoint a customer encounters from a retail end cap to a launch stage.

This role is for a highly capable experience lead with extensive retail and brand experience design background who can direct internal and external creative resources and present with composure to senior executives.

Key job responsibilities
Own creative direction for retail experience and brand experience across large Amazon Devices programs from concept through in-market execution
Set the strategy for how brand shows up physically across retail fixtures packaging end caps events and activations
Partner with retail operations and site merchandising to intake business and operational requirements and translate them into creative that performs
Build trust respect and credibility with stakeholders management peers direct reports and executives
Advocate for the customers physical and in-person experience and integrate research into the creative process
Shape a world-class internal team of retail and environmental designers developing the team through reviews coaching and skills growth
Mentor an effective team of retail environmental and brand designers
Extend the reach of the team by working with other internal and external creative and production teams as a stakeholder and approver

About the team
The creative organization thrives on a singular bold
purpose: to craft work that isnt just exceptional
but world-classa benchmark for excellence.
We are relentless in this pursuit especially when the odds are stacked against us.

Our foundation is an relentless commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent breathtaking aesthetic quality.

We dont meet expectations we exist to define them. Details arent just detailstheyre the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that
excellence demands courage resilience and an
unrelenting commitment to vision.

Our mission is clear: to inspire our customers by
revealing the magic love and thoughtful invention
infused into every product signed Amazon Devices
and Services.

10 years experience across a combination of agency studio production company or in-house with a focus on retail environmental or experiential design
Bachelors degree in Design Architecture or equivalent design-related field

Self-starter with ability to navigate ambiguous situations
Passion for working on a collaborative creative team
A portfolio with a range of experience across retail environments brand activations and packaging
Excellent communication presentation and interpersonal skills
Ability to present creative ideas thoughtfully and thoroughly
Team-oriented with the ability to multi-task and meet tight deadlines
Proven ability to lead and mentor team members
Demonstrated experience managing retail rollout or in-store production at scale
Proven results implementing creative process and craft standards in a retail or experiential production environment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 180300.00 - 244000.00 USD annually
USA NY New York - 198400.00 - 268400.00 USD annually
USA WA Seattle - 180300.00 - 244000.00 USD annually