Head of Product Marketing

About Mixpanel

Mixpanel turns data clarity into innovation. Trusted by more than 29000 companies including Workday Pinterest LG and Rakuten Viber Mixpanels AI-first digital analytics help teams accelerate adoption improve retention and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics session replay experimentation feature flags and metric trees. Mixpanel delivers insights that customers trust. Visit to learn more.

About the Role

Were looking for an experienced Head of Product Marketing to lead our Global PMM function shaping how the world understands and adopts Mixpanel. Youll drive the positioning messaging and go-to-market strategy for our core platform and future innovations. Youll partner with our Executive Team Marketing Product Sales and Customer Success to fuel growth launch new capabilities and elevate our voice in the market with customers prospects and industry analysts

The PMM team has a direct hand in shaping how customers experience our product and how the market experiences our brand. Youll continue to build and lead a high-performing team that values innovation clarity bold thinking and execution. Youll help drive the next wave of growth for a product that 29000 teams around the world rely on to move faster and smarter.

Responsibilities

• Develop test and evangelize Mixpanels messaging and positioning ensuring its clear differentiated and aligned across every touchpoint.
• Develop and execute go-to-market strategies and launches including end-to-end planning execution and creation of marketing content to generate awareness and educate internally and externally.
• Own the keynote and sessions at our annual US EMEA and APAC MXP events.
• Run the win/ loss program for Enterprise accounts - share company-wide each quarter
• Go deep on competitive intelligence to inform product strategy shape the roadmap and enable GTM teams with clear differentiation and positioning to drive internal alignment customer success and deal conversion.
• Partner with our Enablement teams to equip Marketing Sales and CS with compelling assets pitch decks competitive battlecards product demos and value-based narratives that drive effective customer conversations to close.
• Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis.
• Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research insights campaign assets and speaking engagements.
• Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanels thought leadership competitive advantage customer success innovation and product execution.
• Collaborate with Marketing Ops to train and optimize our AI SDRs
• Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team.

#LI-Hybrid

Were Looking For Someone Who Has

• 15 years of product marketing experience in B2B SaaS including 5 years in people management.
• Experience across both PLG (product-led growth) and sales-led growth within digital analytics.
• A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth.
• Deep customer focus with empathy for users and a sharp understanding of the B2B buyer journey consistently translating insights into positioning and GTM strategy.
• Exceptional communication skills with the ability to distill complexity into clear compelling messaging and outstanding written skills.
• A passion for storytelling connecting product capabilities to customer value through compelling narratives.
• A collaborative mindset with experience working cross-functionally across Product Sales CS and Marketing.
• Expertise in marketing technical products to product managers developers analysts and/or data engineers.
• Curiosity about emerging technologies with a track record of experimenting with AI to drive insights and innovation.

Bonus Points For

• Experience as a Product Manager (builders mindset) or journalist (storytellers mindset) backgrounds that often make for exceptional PMMs.

Benefits and Perks

• Comprehensive Medical Vision and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.

Why choose Mixpanel

Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.