Head of Marketing

At Broccoli were building AI teammates for the people who build and maintain our world.

We partner with plumbing HVAC and electrical contractors the hardworking businesses that keep homes and communities running and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones book appointments follow up with customers recover missed revenue and help contractors deliver exceptional customer experiences all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything weve built.

Today:

• Hundreds of contractors rely on Broccoli every day.

• Weve grown to $20M ARR in under two years.

• Were trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.

• Were backed by Khosla Ventures and Y Combinator.

Were still just getting started.

Were looking for our first Head of Marketing to build a world class marketing organization.

This is not a role where youll inherit a mature marketing machine.

Its an opportunity to build one.

Youll take an already talented team and unite them behind one vision one strategy and one standard of excellence. Youll shape how Broccoli is positioned in the market how customers experience our brand how products launch how demand is generated and ultimately how marketing drives the companys growth.

Youll be the senior marketing leader responsible for defining the strategy setting the direction and building the team that brings it to life.

If youre energized by building from the ground up creating clarity from ambiguity and helping shape the future of an industry wed love to meet you.

We expect this role to grow into our Chief Marketing Officer as Broccoli continues to scale.

• Define and evolve Broccolis brand as we scale.

• Own positioning messaging and competitive differentiation.

• Ensure every customer touchpoint reflects a consistent and compelling brand.

• Lead go to market strategy for new products and features.

• Develop positioning messaging launch plans and sales enablement materials.

• Partner closely with Product to ensure customer insights shape our roadmap.

• Own pipeline generation across digital marketing partnerships events lifecycle marketing and paid acquisition.

• Build scalable growth strategies tied directly to revenue.

• Continuously optimize the customer journey and conversion funnel.

• Shape Broccolis voice across every channel.

• Elevate founder content customer stories product education and thought leadership.

• Build content contractors genuinely value not marketing for marketings sake.

• Lead mentor and develop an established marketing team.

• Create clear operating rhythms accountability and high performance standards.

• Recruit exceptional talent as the organization grows.

• Build the systems processes and playbooks that allow marketing to scale.

• Partner closely with Sales Product Customer Success Operations and Leadership.

• Ensure marketing priorities align with company objectives.

• Use data and customer feedback to continually improve results.

You have:

• 10 years of progressive marketing experience including leadership responsibility.

• Experience building or significantly scaling a marketing organization.

• Deep expertise in product marketing positioning and go to market strategy.

• Strong experience across demand generation digital marketing and content strategy.

• Exceptional storytelling and communication skills.

• A builders mindset and a genuine passion for creating systems rather than inheriting them.

• A track record of ownership long term impact and delivering measurable business results.

• A bias toward action curiosity and continuous improvement.

More importantly you care about outcomes.

You measure success by customer growth adoption revenue and market leadership not simply impressions and clicks.

• Experience marketing SaaS or AI products.

• Experience serving the home services industry.

• Experience marketing to both SMB and enterprise customers.

• Startup or high growth company experience.

Marketing is not a support function at Broccoli.

It is a growth engine.

Youll have the opportunity to shape how an entire industry understands AI while helping contractors solve real problems every day.

Youll join a company with proven product market fit exceptional momentum and an executive team that believes marketing belongs at the center of the business.

If youre looking for a role where your ideas shape the company as much as the campaigns wed love to meet you.

Broccoli is an equal opportunity employer and complies with all applicable federal state and local employment laws. We celebrate diverse perspectives and believe great teams are built by people with different backgrounds experiences and ideas.

Required Experience:

Director