Head of Marketing

Location: San Francisco Bay Area CA; Hybrid 3-4 days per week in office in San Ramon with remote flexibility on other days

ARIVE () is a dynamic high-growth software company revolutionizing digital mortgage originations by building the industrys first Wholesale Originations Marketplace. Our all-in-one Cloud LOS POS PPE and Dual AUS ecosystem seamlessly connects independent loan originators top-tier wholesale lenders borrowers referral partners credit providers and property and settlement service providers - creating a faster more transparent and more affordable path to homeownership.

Were seeking a strategic growth-focused Head of Marketing to scale ARIVEs brand community and demand generation as we cement our position as the de facto tech stack for independent mortgage brokers and wholesale lenders. Reporting directly to the CEO you will own market positioning brand strategy product marketing demand generation account-based marketing (ABM) events and community/partner marketing inheriting an experienced Marketing Manager building out the marketing department and evolving our marketing engine from foundational execution into a highly scalable data-driven growth function. Join us to make a meaningful sustainable impact alongside some of the industrys brightest minds.

• Brand Product Marketing & Positioning: Translate complex features (Cloud LOS POS PPE and Dual AUS integrations) into clear high-value narratives that speak directly to the pain points of busy independent loan officers and wholesale lenders. Own brand voice visual identity and thought leadership (webinars case studies PR bylined content). Lead product marketing for new features and releases - launch narratives announcements and go-live communications orchestrated across email in-app social web PR and sales-enablement channels. Champion ARIVEs presence in industry awards and recognition programs (e.g. HousingWire Tech100) - own the submissions calendar and turn wins into brand-credibility moments across channels.
• Community & Partner Marketing: Deepen ARIVEs highly engaged broker community and strategic industry partnerships (e.g. AIME NAMB Agencies etc.) to drive organic advocacy referral loops and brand loyalty. Spotlight ARIVE representations at industry conventions and cultivate relationships with association leadership and key opinion leaders. Treat our loyal highly active user community as a strategic asset - deepen ARIVEs brand positioning and voice within it through champion/advocacy programs customer stories and community-led content. Own ARIVEs hosted-event strategy end-to-end - user conference roadshows and webinar series - with clear engagement and pipeline goals for each.
• Marketing Strategy & Planning: Define and execute the marketing roadmap to expand broker adoption and deepen wholesale lender marketplace engagement. Partner closely with Product Sales Onboarding Support Compliance and Executive Leadership to successfully launch new products integrations and strategic initiatives. Own one unified annual marketing plan spanning brokers and wholesale lenders - with clear pipeline CAC/LTV and brand-health targets - define ICPs and segment-specific value propositions and align with Sales on shared goals SLAs and feedback loops.
• ABM Demand Generation & Customer Marketing: Build and run a tiered ABM program for high-value wholesale lenders and top broker shops - joint account selection and tiering with Sales personalized multi-channel plays (content events digital outbound air cover) and account-level engagement pipeline and expansion reporting. Build a multi-channel demand generation strategy (content SEO events paid media lifecycle/email) to consistently drive high-quality platform sign-ups; own the MarTech stack and attribution reporting. Plan launch and optimize integrated campaigns end-to-end across channels using analytics to read performance and reallocate budget to what works. Own the marketing content and strategy delivered to broker and lender customers through the ARIVE platform itself - in-app announcements lifecycle campaigns marketplace placements and lender spotlights and adoption/education content that deepens engagement and retention.
• Team Leadership Budget & Executive Reporting: Direct mentor and grow the marketing team (beginning with the existing Marketing Manager). Manage the annual marketing budget with a strict eye on Customer Acquisition Cost (CAC) and lifetime value (LTV). Design the marketing org and hiring roadmap recruit and develop top talent set clear goals and career paths and leverage agencies/contractors as force multipliers while instilling an accountable metrics-driven culture. Keep the CEO and executive leadership informed on marketing performance pipeline contribution and brand health through regular metrics reviews.

• Experience: 10 years of marketing experience including 3 years in a Director/Head-of leadership role within B2B SaaS FinTech or PropTech.
• Industry Knowledge: Deep familiarity with mortgage technology Loan Origination Systems (LOS) Point-of-Sale (POS) platforms or the independent mortgage broker channel strongly preferred. Experience marketing to loan originators brokers or wholesale lenders with fluency in the channels language communities and events is a strong plus.
• Brand & Community Builder: Proven track record building brand affinity and leveraging user communities (Facebook groups association partnerships live industry events) to fuel product-led organic growth.
• Full-Stack Marketing Mindset: Equal parts strategic brand architect and hands-on growth marketer comfortable in Google Analytics/attribution dashboards as well as guiding a product launch or PR campaign.
• ABM Expertise: Hands-on success designing and scaling account-based marketing for named/enterprise accounts segmentation orchestration and measurement (e.g. HubSpot ABM) in tight partnership with Sales.
• MarTech Fluency: Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot Marketo Salesforce) and analytics/BI tools (GA4 Looker or Tableau).
• Leadership: Strong people-management skills with experience building and mentoring a marketing team; comfortable operating with high autonomy in a fast-paced startup. Demonstrated success building a marketing department from an early stage org design hiring coaching and performance management and leading through rapid growth and change.
• Communication: Excellent written/verbal communication and executive presence; able to represent ARIVE externally (press panels conventions) and report clearly to the CEO.
• Regulated-Industry Awareness: Working knowledge of advertising/compliance considerations in mortgage marketing (e.g. RESPA state licensing rules) is a plus; all external claims are reviewed in partnership with Legal/Compliance.
• Education: Bachelors degree in Marketing Business or a related field preferred; MBA a plus.

• Compensation: The US base salary range for this full-time position is $180000 $250000 up to 20% performance-based bonus. The position is eligible for performance-based equity compensation. Our salary ranges are determined by location level and role; individual compensation will be determined by experience skills and job-related knowledge.
• Location: San Francisco Bay Area CA (Hybrid): 3-4 days per week in office with remote flexibility on other days. Relocation assistance available for eligible candidates.
• Comprehensive health dental and vision insurance.
• 401(k) plan with employer match.
• Generous PTO policy.
• Endless learning and growth opportunities in a fast-paced high-growth startup.
  
  

Note: ARIVE is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status or any other characteristic protected by local state or federal laws rules or regulations.