Head of Marketing Operations (Director)

Sendbird is on a mission to build the AI workforce of tomorrow. Sendbird is the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support & sales conversations keeping humans in the loop for complex inquiries and re-engaging customers with proactive business messages. We are the omnichannel AI agent platform that enterprises choose to elevate customer experience. Trusted by 4000 of the worlds most popular appsincluding industry leaders like Match Group Rakuten Yahoo and CoupangSendbird powers over 7 billion messages every month.

The Sendbird Revenue Operations team is looking for a Head of Marketing Operations. The Revenue Operations team brings together Marketing Operations Sales Operations CX Operations and Data Insights together we own the processes systems and analytics that power the entire lead-to-cash cycle. Its a fast-moving high-impact function and this role is central to how we grow.

Reporting to our Head of Revenue Operations youll own the monitoring and enablement of lead and pipeline delivery. Were looking for someone who really gets marketing someone who can build the systems processes and workflows that help our marketing efforts thrive and scale. This role is based in our San Mateo California office with the team on-site Monday Wednesday and Thursday each week (3 days). This is an IC role that owns the function the strategy and vendor relationships.

Youll be joining a team that moves with urgency thinks in data sweats the details and is genuinely energized by building a high-quality pipeline for Sales. If that sounds like your kind of environment wed love to talk!

What you will do:

• Lead our Marketing Operations efforts and be a partner to the Head of Demand Generation and our Marketing stakeholders.
• Manage our external MOps agency that executes our Campaign Operations.

Platform and Systems Ownership

• Own the Marketing technology stack across various solutions selection of new tools and support the management of our marketing technology ecosystem (website backend systems measurement).
• Set up and manage integrations between our core Marketing and Sales systems and complementary tools.
• Balance short-term fixes with the design and implementation of scalable long-term solutions.

Campaign Management

• Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively.
• Manage our email calendar and inbound forms; Build test and send emails registration pages and other campaign elements.
• Monitor email deliverability and list hygiene to ensure optimal inbox placement and compliance with privacy regulations.
• Ensure lead and contact data quality: cleaning normalization and imports
• Assist with lead and contact database management attributions and proper tagging.
• Optimize lead and account scoring nurturing and routing so leads are passed and prioritized appropriately.

Reporting / Analytics

• Build and maintain the tracking attribution and reporting infrastructure for Demand Generation programs ensuring accurate measurement clean data flow between systems and clear visibility into program effectiveness and ROI for stakeholders.
• Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion/velocity.
• Define measurements for Inbound/Outbound Channels Lead Source etc.
• Refine our Attribution model to optimize for motion and ROI.

Who you are:

• You are a leader who thrives in high-energy environments and takes ownership of multiple initiatives.
• You are an excellent communicator and use your communication skills to align a diverse set of stakeholders.
• You are a problem solver with an affinity for understanding human behavior; you understand what motivates people and how to influence it through your role.
• You are a data enthusiast with strong attention to detail and a great understanding of how to identify and resolve issues using data and related technologies.

What you will bring:

• 9 years in Marketing Operations.
• 9 years at B2B AI and/or B2B SaaS Growth companies with experience in Enterprise-level Sales Led Growth (SLG) motions.
• Experience with scaling a Series C or later company and/or with growing a $50 to 100 million Annual Recurring Revenue (ARR) company.
• Understanding of the full B2B marketing and sales lifecycle and associated best practices.
• Deep domain expertise in building and optimizing marketing automation platforms especially Marketo Bizible Salesforce Zoominfo/Clay LeanData RingLead G2 Paid Media (Google LinkedIn Bing Facebook etc).
• AI Fluency - Youve used Claude Code Cursor or another vibe coding tool to build apps and/or automation that helped scale the GTM motion.
• Excellent verbal presentation and communication skills ability to align multiple stakeholders.
• Ability to run rigorous due diligence and negotiations for new technologies tools/systems and vendors.
• Bachelors Degree.

What we offer:

We take care of the people who build the future. Heres some of what you can expect when you join Sendbird:

• Medical dental and vision coverage on us. Sendbird covers 100% of the premium for our employees and roughly 80% for their dependents.
• Generous time off. 20 days PTO 13 company holidays 7 sick days 2 rest & rejuvenation days 1 volunteer day and your birthday off.
• $3500 annual Be Your Best Self boost. Spend it on anything that helps you grow. Gym memberships therapy books courses massages and more.
• Parental leave for all new parents. Time to be present for the moments that matter most.
• 401(k) from day one. Auto-enrollment flexible contributions and access to Vanguards investment platform.
• HSA & FSA options. Pre-tax accounts to cover healthcare dependent care and commuter expenses.
• Life & disability coverage fully paid. Life insurance and AD&D at 2x your salary plus short- and long-term disability at no cost to you.

Pay Transparency

For cash compensation we set standard ranges for all roles based on function level and geographic location. To determine our ranges we use a variety of compensation data benchmarks from similar-stage growth companies. A reasonable estimate of the current annual salary range for this role is $200000 - $210000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including but not limited to skill sets experience and training licensure and certifications and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

Flexible Work Policy

We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind we require all employees to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds experiences and skill sets. Sendbird is a place where everyone can learn and grow. We respect promote and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

Combining omnichannel AI and battle-tested award-winning communication APIs Sendbird enables businesses to build AI agents and meaningful customer connections at scale.

Trusted by 4000 leading appsincluding DoorDash Match Group Noom and Yahoo SportsSendbird powers over 7 billion conversations every month offering exceptional reliability security and compliance that meet enterprise-level demands.

Headquartered in California Sendbird is backed by ICONIQ SoftBank Tiger Global Y Combinator and other reputable investors.