Head of Marketing, North America

At Halter were on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break No quad bikes no dogs no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. Its changing lives and transforming an industry. People join Halter to do meaningful work. By joining us youll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think out-work and out-care. Were committed to delivering real change in the world - this isnt easy and in truth we love that its hard.

Were backed to deliver on a mission that matters by Tier 1 investors including Founders Fund Bessemer Venture Partners BOND DCVC Blackbird Promus Ventures Rocket Labs Peter Beck and Icehouse ventures.

To find out more visit our LinkedIn & Instagram.

Were searching for an exceptional marketing leader to grow Halter in this region to one of Halters biggest markets in the world. Youll be building recognition for Halters brand that reaches every ranching community in the region with revenue performance to match. Weve made our first moves on the ground and now we need a senior leader to build on that foundation.

This role is a key driver of North Americas full-funnel revenue performance: acquisition expansion and retention all through marketing. Youre not running events and content on instruction or directive from HQ. You are accountable for the regions marketing strategy to achieve our revenue outcomes. That means thinking like a revenue owner first and a marketer second.

Your job is to make sure marketing shows up as a genuine lever across that whole funnel: helping win new ranchers and also feeding the stories proof points and community that keeps existing ranchers expanding and retained. You in tight collaboration with go-to-market leadership will build this strategy build the team to deliver against it and own the demand and pipeline that drives Halters growth in this market for years to come.

You will have full support from Halters global marketing team based in New Zealand HQ with the brand and strategic frameworks you need to do your job - think of this as our DNA and standardised thinking and that lets every region move fast without reinventing the wheel. We are building the feedback loop to take your feedback and wins and globalise them to make Halters marketing brilliant in all of our key markets. But ultimately the buck stops with you in this region - acquire expand and retain the best ranches in one of the best ranching regions globally.

• A full-funnel revenue thinker not a channel specialist. Youve owned acquisition expansion and retention outcomes not just top-of-funnel demand generation. You think in pipeline and revenue contribution first achieved through strategically driving brand awareness

• Deeply customer-led. Youre energised by time on ranch with customers and you turn that understanding into commercial decisions such as messaging proof points and channel choices not just generic content ideas.

• A builder and world-class operator. You will build and lead a high-performing efficient team ideally with experience scaling a marketing or growth function in a fast paced environment. You will be comfortable rolling your sleeves up and playing executor while also knowing the right time to give space to your team to win (or lose) and learn from that experience

• Genuinely commercial. Youre not just comfortable being measured on a revenue number - you demand it from yourself and your team. You move fast on real bets youre allergic to decisions not backed by data and you thrive on seeing real results in real time.

• First-principles by instinct. You use Halters global frameworks because theyre smart not because youre told to and you know exactly when your regional market demands something different and can make that case with evidence not opinion.

• A strong operator across both brand and demand. Youre equally comfortable in a tone-of-voice conversation and a CAC/ROI conversation and youre able to move between the two with ease

• Comfortable with ambiguity. Youd rather own the outcome and figure out the path than wait for a fully specified brief.

• AI-forward as a default operating mode not a tool you occasionally reach for. You and your team use AI to draft and iterate content personalise outreach at a scale a human team couldnt match manually and analyse campaign and funnel data faster than a traditional team would. You treat headcount as a last resort after youve pressure-tested what AI can already do not the other way around.

• Strategy & ownership: Own the regional marketing strategy and budget end to end setting the vision and the plan to take Halter from early-market entry to category leadership and one of our largest revenue markets.

• Organic growth brand equity and content. You are accountable for the organic channels contribution to pipeline and CAC not just for content output. Own the thesis for how Halter earns trusted-voice status in your market without paying for attention every time and through data driven decision making decide where and how to invest resource across organic vs paid. Build a content strategy that compounds: SEO-driven rancher resources owned channels and organic social be clear on what compounding actually means in this market (search community category education) and know when to kill channels that arent compounding.

• Events strategy. This sits at the heart of our territory manager regional model. Youll partner with sales leadership to decide which field days expos and rancher gatherings actually move pipeline in North America and how they connect directly into the territory managers patch and pipeline not run as a separate marketing calendar.

• Case studies & proof. Build a library of local customer stories and results that do double duty: acquisition proof points for new ranchers and expansion/retention proof points for existing ones.

• Paid traffic. Work with the Performance Marketing function running paid channels in-region with a sharp eye on CAC and pipeline contribution not just reach or impressions.

• Enterprise motion. Support and drive the enterprise/larger-account pipeline in North America specifically where the buying committee proof requirements and sales cycle look different from owner-operator ranches.

• Accountability for the numbers: Own and report on pipeline CAC brand awareness and the complete revenue picture of this region. Marketing is one of the most critical levers that sits right across the funnel so its expected you will design the marketing strategy around each metric from acquisition through to NDR.

• Brand and tone of voice in-region. Use Halters global brand as the foundation and make the judgment calls on how it lands with your regional customers specifically: language imagery humour what plays and what doesnt in this market.

• Objection handling through stories not just spec sheets. Build ROI case studies and compelling storytelling delivered through the right channels at the right point in the funnel that neutralise the objections ranchers actually raise (price proof switching risk) not generic feature messaging.

• Employee Stock Ownership Plan (ESOP): Own a part of Halter and share in our growth and success

• Unlimited PTO: Take time off when you need itno accrual required available from day one

• Employee Assistance Program (EAP) & paid wellness leave: Access confidential support through JustWorks plus 3 paid wellness days per year

• Comprehensive health benefits: Medical dental and vision coverage starting the first day of the month after you join (with most premiums covered including 100% of employee-only health premiums on select plans)

• Personal growth fund: $750 USD per year to support learning development or personal growth goals

• Parental leave: 16 weeks paid leave for birthing parents and 8 weeks paid leave for non-birthing parents

• 401(k): 100% match on the first 3% contributed plus 50% match on the next 2% (up to a 4% employer match) with immediate vesting

• Onboarding travel to New Zealand: Fly to NZ for onboarding at Halter HQ in Aucklandmeet the team visit a test farm and immerse yourself in all things Halter

Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth learning impact and relationships. Strong relationships make it easier to disagree give feedback and do meaningful work together.

Were office first not office only. Working from the office is our default but we flex when needed. We have a high-trust culture where everyone is trusted to do whats best for Halter.

Our office vibe is special the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here coming from solving problems innovating and constantly learning from each other.

Halter is committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but dont necessarily tick every requirement on this job description please still get in touch and apply to Halter. Wed love to chat to see if youll be an epic fit!

If this opportunity sounds like you please apply below by sending through your cover letter explaining why youre excited about this role and working at Halter along with your CV and well be in touch!

Please also feel free to check out the careers page for more information on working at Halter and dont forget to follow us on LinkedIn & Instagram.

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful helping farmers improve their livelihoods spend more time with their families and build more sustainable operations.

• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse kind and driven people who push each other to do their best work. Youll be thrown into the deep end tackling complex challenges and building something tangible that solves real problems.

• Youll grow here. Autonomy mastery and learning define how we work. Youll have the freedom to work on interesting problems master new skills and continuously develop yourself both through your role and our $1000 personal growth fund.

• This isnt easy and we love that its hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast take bold bets and work hard to reshape an entire industry. As one team member put it: Joining Halter is a bit like strapping yourself to a rocket ship but its an epic journey to be a part of!

Required Experience:

Director