Head of Marketing & Content

Head of Marketing & Content
Pen Manufacturing / Metal Solutions
Anaheim CA
Full Time On Site 5 Days Per Week
Compensation: $80000 to $120000 Base Performance Compensation OTE up to $200000

We are looking for a hands on Head of Marketing & Content to build the marketing engine for Pen Manufacturing and over time the broader Metal Solutions platform.

This role starts at our Pen Manufacturing plant in Anaheim. The initial mission is simple: build a high output marketing and content engine that works at Pen. As we prove the model and grow Metal Solutions we want this person to expand that playbook across our other manufacturing companies and plants and ultimately grow into leading marketing across the broader platform.

This is not a role for someone who wants to sit behind an agency manage a calendar and review other peoples work.

We want a builder and creator.

You should be equally comfortable developing marketing strategy walking onto the manufacturing floor with a camera interviewing a welder or engineer editing the footage publishing it on LinkedIn managing a newsletter reviewing CRM data and getting on a call with an outside SDR agency to improve its performance.

Content Creation

Our goal is to build toward approximatelyfive pieces of content per day ranging from short form posts and videos to longer form articles case studies newsletters and customer stories.

You will personally:

Shoot photo and video content

Edit short and long form video

Write LinkedIn posts articles case studies emails and website copy

Interview employees customers executives and technical experts

Turn shop floor activity into compelling stories

Repurpose individual stories into multiple pieces of content across channels

Build and manage a consistent content calendar

We want someone who can walk the manufacturing floor see an interesting project being built and immediately recognize five different pieces of content that can come from it.

AI experience is a major plus.We want someone who understands how to use AI tools to accelerate video and content editing research repurposing automation and overall production volume without sacrificing quality.

LinkedIn

LinkedIn will be one of our most important channels.

You will own strategy and execution for company pages executive profiles thought leadership customer engagement recruiting content and content supporting our outbound sales efforts.

We want someone who genuinely understands LinkedIn and what gets attention engagement and ultimately commercial results not someone who simply knows how to schedule posts.

Newsletters & Email

Own our ongoing customer and prospect newsletter strategy including identifying stories writing and editing copy building campaigns maintaining lists and measuring performance.

Sales & Lead Generation

Marketing needs to contribute to revenue.

You will work directly with leadership and Sales to:

Identify target customers and industries

Develop messaging and campaigns

Create sales collateral

Support outbound prospecting

Manage outside SDR and appointment setting agencies

Review targeting and account lists

Monitor lead and appointment quality

Hold outside partners accountable for results

Track what turns into pipeline and revenue

You will also help maintain CRM cleanliness lead data campaign attribution and basic sales and marketing workflows.

SEO Website & Digital Marketing

We currently work with outside marketing resources but our goal is to bring significantly more capability in house.

Strong practical SEO experience is therefore a major advantage. Ideally you understand keyword strategy on page SEO content strategy website management analytics and the fundamentals of technical SEO.

Our ideal hire eventually becomes capable enough across content SEO website email analytics and digital marketing that we can substantially reduce or eliminate our dependence on an outside marketing agency.

We care more about what you can actually build than the titles you have held.

You should have:

Excellent writing ability

Strong content creation skills

Video shooting and editing experience

Deep understanding of LinkedIn

Strong marketing strategy instincts

Experience across multiple digital channels

Experience working directly with sales teams

Experience managing SDR agencies lead generation partners or outbound campaigns

Strong analytical instincts and an ability to connect marketing activity to commercial results

The ability to understand technical products and communicate them simply

The ability to operate independently without a large marketing team underneath you

High standards for creative quality combined with the ability to produce content at high volume

Major bonuses:

Experience using AI to dramatically increase content production and editing speed

SEO and website management experience

CRM experience

Industrial manufacturing infrastructure aerospace defense construction engineering or technical B2B experience

Within your first year we expect you to:

Build a repeatable marketing and content engine at Pen Manufacturing

Build toward approximately five pieces of content per day across formats and channels

Make LinkedIn a meaningful source of awareness relationships recruiting leads and commercial opportunities

Build a strong library of video photography case studies customer stories and sales content

Establish consistent customer and prospect newsletters

Improve our CRM and marketing data

Improve the effectiveness of our SDR and outbound programs

Build clear reporting connecting marketing to leads opportunities and revenue

Bring more SEO content website and digital marketing capabilities in house

Create a repeatable playbook that can eventually be deployed across additional Metal Solutions plants

This position startson site at Pen Manufacturing in Anaheim.

We want someone who can prove the model here first.

As Metal Solutions grows and adds additional manufacturing businesses and plants our goal is for this person to take what works at Pen and deploy it across the broader organization.

For the right person this can grow from being the marketing leader for one manufacturing operation into building and leading the marketing function across an expanding portfolio of industrial businesses.

Base Salary: $80000 to $120000 depending on experience

On Target Earnings: Up to $200000

Performance compensation will be tied to meaningful business results. We care about pipeline customers revenue and measurable growth not vanity metrics.

Anaheim California

This is anin person role five days per week.

Being physically present is fundamental to the job. Our people machines projects customers and manufacturing operations are the content.

Please send your resume or LinkedIn profile along with examples of content you havepersonally created to

We especially want to see:

LinkedIn accounts or campaigns you have grown

Videos you personally shot or edited

Posts articles or newsletters you personally wrote

B2B campaigns you developed

Examples where your marketing contributed to pipeline or revenue

Please be specific about what you personally created versus work produced by an agency or someone else on your team.

Required Experience:

Director