Head of Marketing
Boston, MA - USA
Job Summary
We pioneered an end-to-end approach that combines purpose-built hardware computer vision cloud data pipelines and AI to transform raw LiDAR and imagery into a living structured understanding of the built world. Our platform turns what used to take months of manual inspection into actionable intelligence thats easy for any agency to use saving cities time money and resources across hundreds of communities nationwide.
At CYVL were building toward a future where every piece of public infrastructure on Earth is captured understood and continuously monitored so the agencies responsible for it and the residents who rely on it can make better decisions faster. Thats the power of Physical AI applied to the real world.
Were a fast-moving high-growth team based in Boston MA that believes in solving real-world problems with authenticity simplicity and boldness. Every member of our team is empowered to take ownership deliver results and leave a lasting impact on the communities we serve.
You are CYVLs lead marketing hire and you own the full engine: public relations product launch content brand and thought leadership. You arrive at a pivotal moment: statewide and first-of-their-kind agency deals landing a fast track from Series A to Series B and a brand-new CYVL sensor launching our first hardware in four years. Your job is to make CYVL the undisputed voice of infrastructure intelligence and make the sales engine faster and sharper. The story is enormous. The world hasnt heard it yet. Thats the job.
Run point on public relations and earned media working hand-in-glove with cities and agency partners to drive coverage in trade local and national outlets including press conferences you produce end to end.
Architect the go-to-market for our new sensor launch from a blank page. No playbook exists yet; youre writing it.
Own content strategy and execution across web social and email and implement our brand strategy so voice visual identity and messaging stay consistent for two audiences: municipal buyers and venture capital investors.
Build the thought leadership programs that establish category ownership in infrastructure intelligence and bring on and manage freelancers and agencies as needed (scope budget deliverables).
Own marketing strategy budget planning and reporting: track spend and measure impact across every program.
5-10 years in B2B marketing with a track record of building programs that support sales-led growth alongside Sales
Strong content creation: you translate complex technology into clear compelling narratives and know how to work a community (think: the Utah DOT crowd) to build real authority
Customer obsession: you know who were talking to and what makes them act
PR and agency management with demonstrable earned-media results
Comfortable operating lean: set strategy roll up your sleeves and execute across multiple workstreams at once
Fluent with the stack: conversational automation tools in the ManyChat mold (DM flows that keep leads warm) plus HubSpot and PostHog for the data side
Strong people and project management with the ability to prioritize in a fast-moving startup
Can tap a network of creatives on demand (camera people art directors motion designers) and get great work out of them ad hoc
An instinct for what makes something go viral: youre comfortable in front of the camera and behind it and you know how to build a following on X LinkedIn and Instagram
When a moment calls for it you dont need a full crew to capture it well. If thats not you youll hire someone who is
Comprehensive health dental and vision coverage
401(k) with immediate vesting
Generous PTO paid parental leave and flexible work options
Annual professional development stipend
Team events referral bonuses and a collaborative growth-focused culture
At CYVL the technology we build directly impacts the roads people drive on the sidewalks their kids walk to school on and the infrastructure that keeps communities running. We move fast we care deeply about the work about our customers and about each other. This is a team where trust isnt a talking point its how we operate.
Our values guide how we operate and shape a team that is genuinely RAARE:
Real - authentic transparent focused on solving real problems with simple effective solutions.
All Out - bold driven and committed to delivering results that matter.
Accelerating - always learning growing and moving with intention.
Reliable - we follow through and deliver at a consistently high bar.
Empowering - we lift each other up and help governments build infrastructure they can be proud of.
Learn about our startup journey
Together we stay curious learn quickly and keep raising the bar. If you want to grow make an impact that truly matters and be part of a team thats shaping the future of public infrastructure youll feel right at home at Cyvl.
At Cyvl we welcome diversity in all forms. We do not discriminate based on race color religion sex gender sexual orientation age national origin disability veteran status or any other protected characteristic.
Required Experience:
Director
About Company
CYVL is the leading infrastructure intelligence platform for cities and engineers — using AI, LiDAR, and 360° imagery to automate pavement and sidewalk assessments, streamline asset management, and accelerate smarter infrastructure decisions.