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Head of Marketing

SpryPoint

Job Location:

Atlanta, GA - USA

Monthly Salary: Not provided by the employer

Posted: 24 May 2026 (30+ days ago)

Application Deadline: 28 May 2026

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

The Company

2025 Deloitte Technology Fast 50 Canada Recipient & Fast 500 North America Recipient

SpryPoint is modernizing how utilities serve their communities. As a high-growth software company were shaking up the status quo in the utility industry with the first and only truly cloud-native customer service and operations platform purpose-built for modern utilities.

Founded by industry veterans in 2011 weve grown from a profitable startup to a rapidly scaling company of 300 employees serving 100 utility clients across North America and the Caribbean. Our mission is simple: utility leaders should expect more from their technology providers.

Utilities face urgent demand to replace inefficient legacy systems while managing increasing operational complexity and evolving customer expectations. With more than a decade of experience and a track record of successful implementations spanning water electric and gas utilities SpryPoint has built a reputation as a trusted and mission-critical partner to utilities across North America.

We deliver comprehensive solutions including SpryCIS SpryEngage SpryMobile and SpryWallet that modernize the entire meter-to-cash process. What sets us apart Our updates not upgrades approach user-centric design and unwavering focus on customer success.

Backed by strategic investment from Norwest Venture Partners since 2023 and an exciting new investment partnership from Insight Partners announced in 2026 were accelerating our growth while staying true to our core values: lead with kindness vision with impact radical honesty bold disruption keep it simple and execute with excellence.

Join our award-winning team in transforming an essential industry that powers communities across the Americas.

Position Overview

If you believe that demand generation is the engine of revenue growth that urgency is a competitive advantage and that a marketers job is not finished until pipeline is created you may be a perfect fit for SpryPoints Head of Marketing.

This is a full-stack marketing leadership role. The Head of Marketing serves as a strategic partner to the CRO and executive leadership team owning the programs systems and content that create inbound pipeline drive market awareness and sharpen SpryPoints position as the category-defining native SaaS platform in the utility CIS market. This is a builder role - you will inherit a lean marketing function with a strong contractor base and be accountable for transforming it into a measurable demand creation engine.

SpryPoints buyers are utility directors CFOs and executive teams operating in slow multi-stakeholder procurement environments frequently guided by selection consultants with buying cycles that span 18 to 24 months. The North American utility market is in the middle of a generational technology replacement Supercycle with the majority of existing Customer Information Systems 20 to 40 years old. The Head of Marketing must understand how to create early awareness before an RFP is issued disrupt the status quo of incumbent upgrade decisions and sustain engagement across a long and complex buying journey.

This role requires a revenue marketing-led profile with strong product marketing instincts. The ideal candidate excels in demand generation pipeline creation and field/partner alignment- and brings a working command of product positioning competitive messaging and buyer narrative. A dedicated PMM/Brand hire will be added in a future phase to extend and deepen the positioning function.

Core Responsibilities

1. Revenue Marketing - Combining inbound and outbound pipeline generation including digital field and partner marketing in coordination with sales.

Build and own SpryPoints digital marketing programs from the ground up; SEO / GEO paid email nurture content-led acquisition and ABM campaigns targeting an already-defined ICP
Runs the business by the numbers using core SaaS KPIs dashboards and forecasting to drive accountability and results
Aligns with Sales through reverse pipeline math to ensure targets activity and forecasts are accurate and achievable
Develop an Account Based strategy that targets companies within SpryPoints ICP to create early buyer awareness before RFPs are issued interrupting the default to incumbent CIS upgrade paths
Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership aligning agentic SDR informed outreach to marketing-generated intent signals
Own field marketing strategy: regional roundtables executive engagement events and prospect-facing activations that convert to measurable pipeline
Develop and manage partner co-marketing programs with key channel partners (Core & Main Workday among others) driving partner-influenced pipeline and co-branded awareness campaigns
Own strategy and executive oversight for SpryPoints full annual event calendar: trade shows executive engagements speaking engagements hosted events and industry conferences
Lead strategic planning for SpryPoints annual client conference (300 planned attendees Oct 26 $1M investment) including programming sponsorship logistics and attendee experience
Establish pre- during- and post-event marketing programs to convert event attendance into measurable pipeline

2. Product Marketing & Positioning - Owning SpryPoints category narrative competitive differentiation and buyer-facing messaging across all channels and personas.

Own SpryPoints market positioning as the only native SaaS solution in the utility CIS market sharpening the differentiation narrative category framing and competitive response framework
Develop and maintain a comprehensive messaging architecture aligned to ICP tiers buyer personas (utility directors CFOs customer service leaders executive suite) and buying cycle stage
Lead competitive intelligence: track CIS market alternatives upgrade-path competitors and adjacent SaaS entrants equipping Sales with battlecards objection responses and win/loss insights
Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership mid-funnel persona-specific content and late-stage proof assets (ROI calculators case studies client stories)
Partner with Product and executive leadership on new product and capability launches translating technical capabilities into buyer-relevant value propositions
Define SpryPoints narrative for the utility Supercycle positioning the company as the category choice for utilities replacing 2040-year-old CIS platforms
Align all marketing content campaigns and event programming to a consistent brand voice and message framework
Oversee brand standards in partnership with design contractors ensuring visual identity tone and positioning are cohesive across digital print and event assets
Develop an analyst and industry influencer engagement strategy including selection consultant briefings and advisory relationships that build pre-RFP awareness
Leverage AI to create a system that takes signals from the market competitors and social media to create content battlecards and updated messaging for SpryPoint

3. Content Strategy & Brand - Directing content output and brand consistency in service of pipeline creation and positioning goals.

Utilize AI and a network of agencies and contractors spanning content design and web managing output to support a GTM-aligned content calendar
Build a content engine that serves every stage of the buyer journey: thought leadership and market education mid-funnel persona-specific assets and late-stage proof content
Ensure all marketing content aligns to SpryPoints GTM strategy ICP tier priorities and campaign calendar
Own SpryPoints web presence as a demand generation asset; SEO strategy conversion optimization and content currency

4. GTM Engineering & Team Leadership

Partner with the VP of Revenue Operations on lead scoring ABM targeting and outbound prospecting campaign operationalization
In collaboration with RevOps build the reporting cadence dashboards and KPIs delivering marketing performance visibility with board-level consumption in mindincluding pipeline contribution inbound lead volume cost per lead and event ROI
Modernize the tech stack to bring in cutting edge AI-powered tools that enable the marketing team to work faster and more efficiently
Assess the existing marketing contractor stack within 60 days and present a structured org recommendation to the CRO
Advise on the timing and profile for a dedicated PMM/Brand hire as a next-phase addition to the marketing team
Advise on the timing for hire and development of a Demand Generation Manager
Manage the full marketing budget with transparency to spend-to-pipeline ratios
Work closely with Sales RevOps Product and external partners to ensure marketing strategy is integrated and supporting overall GTM objectives

Qualifications and Competencies

Core Requirements - The ideal candidate is primarily a revenue marketer with strong experience in demand generation pipeline creation and field/partner alignment plus complementary strengths in product marketing brand positioning competitive messaging and buyer narrative.

Bachelors degree in Marketing Business Administration or a related field; MBA or advanced degree a plus
8 years of B2B SaaS marketing experience with at least 3 years in a director or senior director-level role with pipeline accountability
Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
Strong working command of product marketing fundamentals: messaging architecture competitive positioning buyer persona development and sales enablement
Pipeline-accountable mindset: comfortable owning MQL and SQL targets presenting marketing attribution data and being measured against revenue contribution
Proven experience operating in a lean team environment as the senior marketing leader directing contractors and building FTE teams incrementally
Strong people management track record including the ability to assess performance rapidly and act decisively when standards are not being met
Expert fluency in HubSpot Salesforce and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus

Preferred

Experience marketing to government utility quasi-government or infrastructure buyers with long multi-stakeholder procurement cycles
Experience owning large-format annual client conferences and high-investment industry event programs
Background in high-growth PE-backed scale-up SaaS environments
Familiarity with channel partner marketing models and partner-influenced pipeline reporting
Experience building or scaling a product marketing function or working closely alongside a PMM team

Expect More From Your Career at SpryPoint

Work your way -Remote-first environment flexible working hours across North America and hub offices in Charlottetown & Atlanta

Competitive Total Rewards - Comprehensive compensation package that grows with you

Complete Setup - MacBook $800 to create your ideal home workspace

Total Wellness - Health dental vision and life insurance from day one

Recharge Time - Generous PTO and unlimited sick days

Future Security - RRSP (Canada) and 401k (US) matching programs

Continuous Growth - $2500 annual development fund tuition assistance and Book Bounty program

Team Connection - Annual company events and team offsites that bring us together

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Accommodations

Need accommodations during our interview process Let us know and well work with you to provide the necessary support.

Equal Opportunity & Inclusion

SpryPoint is an equal-opportunity employer committed to creating an inclusive environment where everyone can thrive. We welcome applications from all qualified candidates regardless of race religion color national origin ancestry sex sexual orientation gender identity age physical or mental disability medical condition genetic characteristics veteran or marital status pregnancy or any other classification protected by applicable laws.

Professional Identity Verification

To help us verify candidate authenticity and streamline our screening process we strongly encourage candidates to include a link to their LinkedIn profile and verify it with their current work email address. While not required this helps us confirm your professional background and accelerates our review process. Candidates with verified LinkedIn profiles typically receive faster responses and priority consideration during our screening process. Note that all final candidates will complete a background check and identity verification as a part of our SOC 2 compliance procedures.

Required Experience:

Director

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