Head of Growth Marketing & Customer Experience

Since 1927 the Mariner Finance family of companies has provided customers with creative flexible and convenient lending options. Headquartered in Baltimore Mariner Finance operates coast-to-coast with physical locations in over half the states. With a growing number of employees superior customer service remains the cornerstone of our business and we pride ourselves in delivering a variety of loans with an enhanced focus on exceptional service. We work with customers to find options that are beneficial to their specific needs which is why we are recognized by our customers as one of the communitys consumer finance companies of choice.

In this role you will...

Shape the strategic direction and priorities for Mariners Marketing function with responsibility for growth marketing marketing technology customer data lifecycle engagement and related customer growth initiatives. Lead the execution of strategies that improve customer acquisition engagement retention and long-term value while partnering across Credit Risk Technology Finance Operations Data Product Legal and Compliance.

Provide senior leadership for a highly quantitative data-driven Marketing organization by optimizing investment across channels advancing modern measurement and analytics capabilities and driving the effective use of AI automation and emerging technology. Build organizational capability develop leaders and translate customer performance and behavioral data into measurable business financial and customer outcomes.

Responsibilities and Duties:

• Shape the strategic direction and priorities for Mariners Marketing function ensuring alignment with broader business growth risk and financial objectives.
• Own Mariners growth marketing strategy marketing technology and vendor ecosystem and allocation of annual marketing investment with accountability for measurable business and financial outcomes.
• Oversee teams responsible for growth marketing customer acquisition and lifecycle engagement marketing technology analytics customer data and related Marketing capabilities ensuring alignment of priorities resources and performance with business objectives.
• Optimize spend across acquisition and lifecycle channels based on incremental return CAC cost per funded loan conversion lifetime value contribution economics and payback.
• Identify and scale new sources of profitable customer growth through disciplined testing and investment analysis.
• Establish a rigorous data-driven approach to marketing decision-making and performance management.
• Lead modern measurement across experimentation incrementality attribution segmentation forecasting and marketing mix modeling.
• Partner with Data Science and Finance to improve customer economics predictive models and executive performance reporting.
• Advise executive leadership on customer growth marketing investment customer economics market opportunities emerging technologies and other strategic matters within the Marketing function.
• Define and execute the roadmap for building an increasingly AI-native marketing organization.
• Apply AI and automation to areas such as audience strategy personalization journey orchestration analytics forecasting creative development and marketing operations.
• Partner with Technology and Data teams to strengthen integration across CRM loan origination analytics and marketing platforms.
• Guide the evolution of lifecycle orchestration and automation capabilities including the Salesforce ecosystem and Salesforce Marketing Cloud Engagement.
• Champion a customer-centric growth strategy across acquisition onboarding engagement repeat borrowing retention and re-engagement.
• Partner across Product Technology Operations and Credit Risk to identify and reduce friction in critical customer journeys including loan origination.
• Use customer data behavioral insights segmentation and personalization to improve conversion and long-term customer value.
• Ensure marketing strategies programs technologies and customer engagement practices operate within established legal regulatory compliance risk and data privacy requirements in partnership with Legal Compliance Credit Risk Technology and other appropriate stakeholders.
• Establish and monitor key performance indicators for the Marketing function and maintain accountability for achievement of established strategic financial operational and customer outcomes.
• Build and lead a high-performing Marketing organization by establishing clear accountability developing leadership capability supporting succession and workforce planning and ensuring the function has the structure and skills necessary to execute current and future business strategy.
• Responsible for managerial matters including performance management goal setting talent development succession planning staffing promotions and compensation recommendations in accordance with Company policies and budget requirements.
• May perform additional responsibilities as needed to support business priorities and organizational objectives.

Required Qualifications:

• Bachelors degree in Marketing Business Economics Finance Statistics Data Science Engineering or a related discipline; additional relevant experience may be substituted for a bachelors degree.
• Fifteen (15) or more years of progressive experience in marketing including growth marketing performance marketing customer acquisition lifecycle marketing marketing analytics or related disciplines.
• Seven (7) or more years of progressive leadership experience including responsibility for leading leaders and large complex teams or significant functional areas.
• Significant senior leadership experience within a highly quantitative data-driven B2C environment; experience in consumer lending financial services fintech banking credit cards insurance telecommunications marketplaces or another analytically sophisticated consumer business preferred.
• Demonstrated ownership of significant multi-channel marketing investment with accountability for measurable business financial and customer outcomes.
• Deep expertise in data-driven growth marketing including customer acquisition lifecycle management experimentation attribution segmentation forecasting customer economics and optimization across digital and offline channels.
• Exceptional quantitative and analytical capabilities with demonstrated ability to evaluate complex datasets challenge analytical assumptions interpret customer economics and use data to inform significant investment and strategic decisions.
• Demonstrated experience using customer data analytics technology AI and automation to improve customer experiences and business outcomes.
• Demonstrated success designing organizations developing leaders building high-performing teams and leading significant organizational or functional transformation.
• Extensive experience managing strategic agencies vendors technology providers and other external partners including contract negotiation and performance accountability.
• Strong executive presence and demonstrated ability to shape and execute strategy exercise sound business judgment influence senior and executive leadership and drive execution across complex cross-functional environments.
• Demonstrated ability to operate effectively in a regulated environment and partner effectively across Finance Data Technology Product Credit Risk Operations Legal and Compliance.
• Proficient in using Microsoft Word Outlook Excel and PowerPoint.
• Ability to travel on occasion as determined by business needs.

Preferred Qualifications:

• MBA masters degree or other advanced degree in a quantitative analytical or business discipline.
• Experience with the Salesforce ecosystem including Salesforce Marketing Cloud Engagement.
• Experience with advanced marketing analytics customer data platforms machine learning predictive modeling or AI-enabled decisioning capabilities.
• Experience building or transforming a growth marketing organization in an environment undergoing significant technological or digital transformation.
• Experience managing both digital and offline acquisition channels including direct mail consumer marketplaces paid search organic search lifecycle marketing and emerging media.
• Experience partnering closely with credit risk or underwriting organizations to optimize growth within defined risk and profitability parameters.

Hours of Work:

This role requires flexibility in scheduling to meet the dynamic needs of the business and may occasionally work extended hours evenings or weekends to address critical projects organizational priorities or urgent matters. As part of the leadership team this position is expected to adapt to varied hours and schedules to ensure seamless operations and support for the organizations goals.

Physical Demands:

While performing the duties of this job the employee is frequently required to sit for extended periods; reach with hands and arms; and talk or hear. The employee is occasionally required to move about. The employee must occasionally lift and/or move up to twenty (20) pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

EEO:

Mariner Finance is an Equal Opportunity Employer and does not discriminate on the basis of race color religion creed sex gender gender identity or expression marital status age religion national origin sexual orientation familial or caregiver status citizenship status status as a victim of domestic violence medical condition genetic information pregnancy physical or mental disability or status as a disabled or Vietnam era must be able to perform the essential duties/functions of the position satisfactorily and if requested reasonable accommodations will be made to enable employees with disabilities to perform the essential duties/functions of their job absent undue workplace.

This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time or without notice.

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