Head of Global Demand Generation

Head of Global Demand Generation

Blackbaud is seeking a Head of Global Demand Generation to serve as the global owner of pipeline creation demand execution and measurable growth outcomes across Blackbaud andYourCause.

Reporting to the SVP of Growth this leader will turn strategy into consistent execution through a disciplined operating model aligned to a customer-centricexperience-led growth strategy.

This roleis responsible forscaling global demand performance improving efficiency and conversion outcomes delivering against pipeline and revenue contribution targets and reinforcing Blackbauds position as the worlds leading provider of AI-powered solutions for Social Impact.

What youll do:

Global Pipeline Ownership

• Own global pipeline targets

• Drive net-new logo acquisition and new product growth within existing customers

• Deliver predictable high-quality pipeline aligned to revenue goals conversion performance targets and quarterly execution commitments

• Partner with Sales leadership to define pipeline quality standards shared conversion expectations and clear inspection routines that drive results

Demand Organization Leadership

• Lead established Vertical Demand Generation Directors aligned to market segments

• Build and develop a high-performing global demand organization with clear performance standards

• Attract coach and elevate top-tier demand talent

• Drive consistency urgency and accountability across vertical teams while evolving programs to meet the needs of todays buyer

Operating Model Execution Discipline and Performance Results

• Establish clear operating rhythms including forecast reviews performance scorecards pipeline diagnostics and weekly execution reviews

• Build transparent accountability systems tied to leading indicators lagging results and corrective action plans

• Allocate demand investment based on measurable performance and growth opportunity

• Translate performance gaps into specific execution plans owners timelines and measurable improvement targets

Customer-Centric Experience-Led Demand

• Embed customer-centric and experience-led principles into demand strategy

• Align programs to buyer behavior lifecycle stage and segment priorities

• Ensure demand programs support both acquisition and expansion growth

AI-Enabled Demand Performance

• Ensure AI capabilities are translated into measurable demand performance gains

• Improve targeting precision personalization testing velocity and speed to market through AI-enabled workflows

• Partner with Marketing Operations Data Science IT GTM Engineering and Revenue Operations to operationalize scalable demand capabilities

Data-Driven Growth and Experimentation

• Leverage forecasting predictive insights and measurement frameworks to guide decision-making

• Lead structured experimentation toidentifyand scale effective growth levers

• Continuouslyoptimizecost per opportunity and pipeline productivity

HowYoullOperate

• Establish shared accountability with Sales for pipeline quality conversion performance and expansion outcomes

• Translate strategy into scalable execution plans with clear owners milestones operating cadences and measurable outcomes through partnership with Marketing Operations and GTM Engineering

• Apply forecasting analytics and funnel governance in collaboration with Data Science and Revenue Operations

• Alignwith Product Marketing to ensure compelling offers and positioning clarity

• Partner with Brand to strengthen market consideration across vertical segments

• Collaborate with Customer Success to drive expansion pipeline within existing accounts

What youll bring:

• 12 years of B2B SaaS demand generation leadership experience

• Demonstrated ownership of pipeline outcomes tied directly to revenue with a track record of delivering measurable results against targets

• Proven ability to move from strategy to execution quickly creating focus momentum and accountability across teams

• Proven leadership of multi-team segment-aligned demand organizations

• Strongtrack recordof building operating rhythms and accountability systems

• Experience scaling repeatable demand motions across multiple segments

• Experience driving AI adoption through cross-functional partnership

• Executive-level partnership skills with Sales Operations and Analytics leaders

• Experienceoperatingin complex multi-solution SaaS environments

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Blackbaud powers social impact through purposedriven technology and responsible AI. Guided by our Intelligence for Good vision were building a culture where innovation trust and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin physical or mental disability age or veteran status or any other basis protected by federal state or local law.

Benefits Include:

• Medical dental and vision insurance

• Remote-flexible workforce

• Wellness Programs

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Donations for Doers

• Pet insurance legal and identity protection

• Tuition reimbursement program