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Head of Finance

Tonal


Job Location:

San Francisco, CA - USA

Monthly Salary: $ 250 - 300
Posted: 19 June 2026 (30+ days ago)
Application Deadline: 16 September 2026
Vacancies: 1 Vacancy
The job posting is outdated and position may be filled

Job Summary

About Us

Tonal is the worlds first all-in-one home gym with a simply stunning design. It has completely revolutionized the fitness journey with adaptive weight and coaching cues powered by advanced A.I. technology. Weve united a diverse team of experts and decades of research to reinvent strength training making it more efficient more effective and more engaging. With this in mind we want to bring that same innovative approach to the workplace. At Tonal we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity as we redefine the future of fitness and Power Progress for our members. Now we are extending this impact into new channels like healthcare. As Tonal scales our Finance & Accounting team is building the systems controls and decision support to match.

Overview

Tonal is seeking a Head of Finance to report directly to the CFO and lead the companys integrated Finance & Accounting function. This executive owns FP&A accounting and controllership and operational accounting under a single leader and serves as a strategic thought partnerand proxyto the CFO across the business. The mandate is to build a finance organization that scales with the business: investing in systems automation and capability so the function delivers sharper decision support and takes on greater strategic scope as Tonal grows.

You will own company-wide strategic and long-range planning and enterprise reporting while also overseeing corporate accounting financial reporting and the financial processes and systems that underpin a growing multi-segment business. You will partner cross-functionally with teams such as product marketing data science manufacturing and supply chain business technology and engineering on decision support investment prioritization internal controls and business-process reengineering. The role combines analytical depth with executive presence and cross-functional influence translating complex financial data into clear decisive guidance for the board investors and the leadership team.

Executive Business Partnership
  • Serve as a trusted strategic advisor and proxy to the CFO CEO and C-suite on financial planning performance and strategy.

  • Lead investment evaluation and prioritization that supports the VP population in making informed decisions on headcount opex and growth investments.

  • Surface risks and opportunities in cross-functional forums before they become visible in the numbers fostering data integrity and financial discipline.

Communication & Executive Reporting
  • Own the design and delivery of financial narratives for the Board of Directors executive team and investor audiences.

  • Drive the corporate finance calendar and align the organization on forecast cadence key assumptions and financial targets.

Strategic Planning Forecasting & Analysis
  • Own the production and executive delivery of monthly quarterly and annual financial presentations including forecast-to-actual variance analysis and forward-looking insight.

  • Drive the long-range financial plan annual operating plan and interim forecasts grounded in business drivers and scenario modeling with the agility to reforecast dynamically.

  • Define the companys financial modeling architecture and standards and stand up driver-based reporting that bridges board summaries and transactional detail.

  • Provide strategic counsel on capital allocation and trade-offs across competing priorities that support sustainable growth.

Accounting Controllership & Operational Finance
  • Oversee corporate accounting financial reporting and operational accounting ensuring compliance with GAAP and applicable regulatory requirements.

  • Ensure audit readiness and a strong internal-control environment across revenue recognition inventory accounting and reserves with a clean accelerated monthly close.

  • Build cross-training documentation and redundancy on critical processes to eliminate single points of failure and strengthen succession.

System Automation & Scale
  • Support the systems updates and upgrades that enable channel expansion into healthcare and B2B in partnership with Business Technology as the technical lead.

  • Drive automation of high-effort manual processes and recurring-entry automation to accelerate the close and reduce operational risk.

  • Champion systems and AI fluency across the team applying AI-assisted commentary anomaly detection and opportunity analysis to reporting and analysis.

Team & Organizational Development
  • Lead develop and inspire an established team of functional leaders across FP&A and accounting fostering a high-performance culture of financial rigor continuous improvement and business ownership.

  • Define the organizational roadmap (talent systems and processes) in line with business growth attracting and developing top talent and building a pipeline of future finance leaders.

Who You Are
  • Bachelors degree in Finance Accounting Business Administration or a related field; MBA strongly preferred.

  • 12 years of progressive finance and accounting experience spanning both FP&A and accounting/controllership including senior leadership at the Director / Senior Director level or equivalent.

  • Proven track record of building and scaling high-performing finance teams through periods of significant organizational change and growth.

  • Strong command of FP&A and accounting (revenue recognition inventory reserves) financial modeling scenario analysis and BI tools.

  • Hands-on experience modernizing finance systems and automating manual processes; comfort applying AI tooling to reporting and analysis.

  • Proven ability to build trust with C-suite members and boards with the executive presence to influence at the highest levels; operates at both strategic altitude and a detailed level.

Personal Characteristics
  • Strategic innovative thinker with proven execution leadership and communication skills.

  • Highly intellectualable to think deeply and qualitatively about business problems breaking down issues and presenting solutions.

  • Persuasive communicator who builds trust with internal and external stakeholders.

  • High level of dedication urgency and drive to win balanced with humility and humor.

Why This Role

This is a rare seat: own all of finance as the CFOs right hand at a category-leading consumer company with a large loyal low-churn member base; build the team and systems for Tonals next phase; and grow your scope as the company does.

At Tonal we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We dont just appreciate differences we celebrate them and we always seek people that represent a wide variety of backgrounds. Were dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what were looking for (even if you dont check every single box) send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence dignity integration and equality of opportunity. Should you have any accommodation requests please reach out to us via our confidential email All requests will be addressed and responded to in accordance with Tonals Accessibility Policy and local legislation.


Required Experience:

Director


About Company

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Transform your workouts with Tonal, the leader in smart home gym equipment. Get AI-powered training and full-body workouts in a sleek, space-saving design.

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