Head of Curation and Supply Operations
Paramus, NJ - USA
Job Summary
As competitors like push into AI decisioning and data curation BRIDGEs differentiation is the ownership and accuracy of its first-party data asset and the agency relationships that depend on it. This role owns that agency channel.
In this key role the Head of Operations will oversee all Ad Operations BRIDGE making sure campaigns run smoothly partners are supported and our platform delivers the performance its built for.
Key responsibilities:
- Running the full Ad Ops engine - overseeing activation pacing performance QA inventory strategy troubleshooting and the day-to-day mechanics that keep campaigns healthy.
- Connecting supply demand and strategy - working across SSPs DSPs publishers and brand teams to align expectations reduce friction and make sure our curation and decisioning deliver the right outcomes.
- Building processes that scale - creating workflows playbooks and operational systems that help the team move faster reduce errors and drive consistent results.
- Driving performance and partner growth - helping clients get more value from their spend optimizing towards quality supply paths and identifying opportunities to expand usage of our platform.
- Working cross-functionally with product data and engineering to improve tools automate pain points and turn feedback into smarter features.
Curation strategy & ecosystem partnerships
- Operationalize BRIDGEs curation methodology build and run the workflows qualification process and quality checks used to assemble curated supply and audience packages in partnership with Product on the underlying criteria
- Manage the ongoing curation pipeline reviewing qualifying and refreshing supply and data partners against curation standards on a recurring cadence
- Own the agency-facing operational relationship for curation: fielding requests coordinating onboarding of curated deals/segments resolving escalations
- Report on curation performance (adoption lift partner quality) to leadership and the agency channel
- Monitor competitive curation offerings and flag operational implications for BRIDGEs supply strategy
Programmatic strategy & execution
- Lead end-to-end programmatic campaign operations across DSPs (TTD DV360 Amazon and others) SSPs and private marketplace deals
- Own supply path optimization strategy evaluating trimming and curating supply partners with a preference for transparent quality-verified paths
- Direct BRIDGEs deal ID deployment across eligible client campaigns setting activation criteria and measuring lift
- Drive performance against client KPIs (ROAS CPA viewability brand safety completion rate) across display video and CTV
People-based data activation and supply orchestration
- Partner with BRIDGEs data and identity teams to translate first-party people-based audiences into programmatic activation strategies
- Oversee cookieless audience onboarding workflows including email-hashed device graph and identity-resolved segments
- Establish and maintain brand safety IVT filtering and MFA exclusion standards across all active campaigns
Team leadership & process
- Manage mentor and grow a team of programmatic traders campaign managers and ad operations specialists
- Define trafficking QA and reporting standards; build scalable playbooks for campaign launch and optimization
- Serve as the internal subject matter expert on emerging ad tech including AI-driven curation SPO and attention measurement
- Present programmatic strategy and results to senior leadership and key client stakeholders
Vendor & partner management
- Manage strategic relationships with supply data and technology partners
- Evaluate new ad tech vendors including AI decisioning layers curation platforms and measurement solutions and lead pilot programs
- Negotiate deal terms pricing and service levels with SSPs data providers and DSP account teams
- 10 years in programmatic advertising data partnerships ad operations or media operations buying
- 5 years in a people management or team lead capacity
- Hands-on experience with one or more major DSPs (TTD DV360 Xandr/Microsoft)
- Working knowledge of SSPs deal IDs PMPs and header bidding
- Deep familiarity with supply path optimization and inventory quality practices
- Experience activating cookieless or people-based audience strategies
- Fluency with campaign reporting attribution and measurement tools
- Strong analytical skills; able to translate data into actionable strategy
- Direct experience with AI-powered curation platforms
- Background in data-driven or identity-resolved audience activation
- Experience managing programmatic operations at a data company agency trading desk or managed-service DSP
- Familiarity with CTV/OTT buying
- Working knowledge of or other header bidding infrastructure
This is primarily a remote/work-from-home role with some travel and the base annual salary range is $175000-$225000.
What BRIDGE offers you:
- An opportunity to work with and directly impact our organizations growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.
While other companies merely sell data we sell knowledge. Weve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.
Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook email desktop mobile connected TV -- wherever your buyer is we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.
Since our founding in 2010 Fortune 500 companies leading agencies and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.
Benefits at Bridge
We invest in our team members with a comprehensive benefits package designed to support your health finances and life outside of work.
Health & Wellness Medical dental and vision coverage for you and your dependents with multiple plan options to fit your needs. Telehealth access included.
Financial Protection Life insurance long-term disability flexible spending and health savings account options and supplemental insurance coverage.
Savings & Retirement 401(k) with company match to help you build long-term financial security.
Time Off Flexible PTO sick time from day one paid holidays and paid short-term disability and parental leave options.
Support & Extras Employee Assistance Program (EAP) with free counseling and work-life resources legal services pet insurance and discount plans and access to an employee discount center.
Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.
All qualified applicants will receive consideration for employment without regard to race color creed religion gender age sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by state federal or local law.
The duties listed above may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned nor a promise of any specific pay for any specific employee which is always dependent on actual experience education and other factors.
Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify is covered under the FMLA and the EPPA and complies with EEOC standards.
Required Experience:
Director
About Company
Bridge offers a simple-yet powerful way to reach actual, verified humans. It's time to run marketing campaigns that work.