Head of Consumer Communications, US

About the role
As the Consumer Communications Lead for North America youll be responsible for scaling Canvas brand across one of our most important markets. Sitting within the Global Communications team youll lead proactive consumer storytelling to build awareness adoption and advocacy for Canva through strategic media relations cultural moments and editorial placements across the outlets creators professionals and businesses read watch and listen to.

Youll shape how millions of people see understand and talk about Canva building a consistent drumbeat of stories and conversations that strengthen our brand and cultural relevance across the region. Partnering closely with our North America CMO youll elevate Canvas profile in market drive compelling consumer narratives and ensure Canva is part of the conversations that matter. Youll also support internal communications across the region.

What youd be doing in this role

• Driving proactive consumer storytelling: Youll develop and execute communications strategies campaigns messaging and pitches that generate consistent and impactful consumer coverage keeping Canva part of the cultural conversation.

• Building Canvas consumer profile in market: Youll grow awareness adoption and advocacy for Canva through strategic media relations editorial storytelling and creative campaigns across the outlets creators and professionals read watch and listen to.

• Leading cultural and trend-driven moments: Youll partner with the broader Marketing team to identify and capitalise on cultural moments seasonal opportunities and viral conversations to ensure Canva remains timely relevant and top of mind.

• Developing strong media relationships: Youll build trusted relationships with reporters producers creators and influential voices across broadcast print digital online podcast and emerging platforms.

• Creating news and data-led storytelling opportunities: Youll build and scale a timely data-driven storytelling program using on and off-platform data to uncover compelling narratives trends and creator stories that resonate with media and audiences.

• Leading local press events and brand activations: Youll create virtual and in-person media events experiences and activations that bring Canva to life and create opportunities for media creators and partners to engage directly with our products community and leaders.

• Driving regional internal communications: Youll partner closely with global and regional teams to bring key internal events messages and moments to life across North America while supporting local leaders to communicate clearly and effectively both internally and externally.

• Supporting global communications initiatives: As part of Canvas broader Global Communications youll also support corporate product enterprise executive and people communications initiatives as needed helping amplify major company moments launches announcements and narratives across the North American market.

Youre probably a match if you have...

• 10-15 years of experience at high-growth consumer brands preferably in creativity lifestyle or technology industries.

• A deep understanding of what makes news in an ever-changing media landscape.

• Proven ability to develop and implement communications strategies campaigns messaging and pitches that proactively and consistently secure positive press coverage particularly with consumer and lifestyle media outlets.

• A solid list of media relationships at traditional and emerging consumer outlets across broadcast print online and digital.

• Experience partnering with senior leaders and spokespeople including preparing them for media interviews speaking opportunities and high-profile external moments.

Remote Work :

No

Employment Type :

Full-time