HCCHCP Strategy Lead, Global Marketing, HIV Pre-exposure Prophylaxis (PrEP)

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine providing new therapeutic options and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation translating breakthrough science into innovative medicines and launch execution excellence to help people around the world.

HIV infection continues to pose a significant global health threat with 1.3 million new cases annually. The Director Global Marketing HIV PrEP will lead the development of the global healthcare consumer (HCC) and healthcare provider (HCP) strategy. The HIV PrEP program expands and complements our HIV portfolio and is expected to play a significant role in the fight to end HIV.

This Global Marketing Director is a strategic commercial leader and problem solver responsible for leading the development of our global HCC/HCP Strategy. This is an exciting and business critical role in the HIV Franchise which is a key growth driver for our Company. This is a high-visibility leadership role reporting to the Executive Director PrEP Global Brand Leader.

This is an exciting opportunity to make a significant impact on our companys efforts to bring critical innovative products to the market that can help improve the lives of people who would benefit from PrEP. This position requires outstanding leadership in HCC/HCP strategy and cross-functional collaboration. The HIV PrEP team has the potential to deliver substantial commercial opportunity while addressing significant PrEP unmet needs to prevent illness morbidity and death associated HIV infection.

Key responsibilities include but are not limited to:

• Strategy Lead: Own the end-to-end integrated brand/franchise strategy across priority audiences and channels; translate insights into clear strategic choices annual priorities and measurable outcomes.

• Develop the Global HCC/HCP strategy incorporating our Companys marketing framework to include segmentation value proposition messaging and go-to-market strategy for HCCs and HCPs.

• Ensuring all tactics align to the customer experience plan and achieve desired customer experience.

• Lead global campaign evolution and delivery in partnership with key markets and regions.

• Partner closely with other members of the PrEP team to ensure consistent integration and seamless brand experience between and across customers markets and touchpoints.

• Omnichannel / Social Digital: Set omnichannel strategy and channel roles (paid/owned/earned) inclusive of social and digital tactics; partner with analytics to optimize journeys content and media based on performance learning.

• Trademark: Steward brand identity and trademark strategy by ensuring consistent naming messaging and visual standards across materials; coordinate required reviews and maintain version control and governance.

• Profit Plan: Lead the marketing contribution to the annual profit plan by aligning strategic initiatives and investments to Franchise priorities; articulate risks/opportunities investment choices and scenario options for leadership reviews.

• Social Determinants of Health (SDOH): Integrate SDOH considerations into strategy development and execution to reduce barriers to care; coordinate cross-functional initiatives and external partnerships that support access and outcomes.

• Learning & Development: Identify capability gaps and lead learning plans for launch readiness cross-functional teams and field stakeholders (e.g. disease state product customer insights digital fluency); ensure tools and playbooks enable consistent execution.

• Data Digital and Analytics: Lead data and analytics strategy and execution to address key business questions and strategic decision making.

• Pharmacy Access Strategy: Partner with market access and trade to shape pharmacy channel strategy (e.g. distribution patient support pull-through); identify access friction points and develop tactical plans to improve initiation and persistence.

Education (minimum requirements):

• Required: BA/BS

• Preferred: MBA/MS

Required Experience and Skills:

• Minimum of 7 years of brand marketing experience.

• Minimum of 10 years local regional and/or global commercial functions including marketing or product management.

• Ability to work in a hybrid setting (i.e. collaborate with team members in different locations/time zones).

• Demonstrated leadership/management skills across stakeholders.

• Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.

• Strong relationship builder establishing critical connections within the global marketing team other cross functional areas such as Legal Compliance Regulatory Promotions and Global Communications.

• Ability to work in ambiguous situations to overcome challenges.

• Strategic innovative thinker with a learning orientation and desire for personal excellence.

• Exceptional communicator with strong verbal written and presentation skills.

• Ability to process integrate and succinctly communicate large amounts of information including comfort with data analytics and data-driven decision making.

• Demonstrated expertise and experience in customer-centric brand development agency management and global campaign development/delivery/localization.

• Compliance: Must be fully aware of and work in full compliance of all local National and Company policies rules and regulations.

• Experience working in a high pressure fast-paced environment.

Preferred Experience and Skills:

• Global country and/or regional marketing experience.

• HIV vaccines infectious diseases or disease prevention commercial experience.

• Demonstrated leadership in the development of brand strategy brand positioning and brand marketing

• Experience providing commercial input on activities such as launch readiness reviews organized customer interactions market research and agency partner management.

Required Skills:

Preferred Skills:

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The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills geographic location government requirements and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive if applicable.

We offer a comprehensive package of benefits. Available benefits include medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days. More information about benefits is available at can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

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Los Angeles Residents Only:We will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance

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