Enter a job title or keyword

GTM Specialist (Marketing) Based in Austin, Texas (Relocation Support Provided)

ShopBack

Job Location:

New York City, NY - USA

Monthly Salary: Not provided by the employer

Posted: 7 August 2026 (30+ days ago)

Application Deadline: 22 November 2026

Vacancies: 1 Vacancy

Job Summary

Our Journey

The ShopBack Group is Asia-Pacifics leading shopping rewards and payments platform serving over 20 million active members across 13 2025 the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding ShopBack is dedicated to saving members money and time and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014 ShopBack now powers over US$5.5 billion in annual sales for over 20000 online and in-store partners and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings ShopBack continues to create value for both members and merchants. Notably its payment solution ShopBack Pay offers members a convenient and rewarding payment option at checkout.

About the Role

This is a single AI-native seat that owns monetization CRM and product marketing and directs campaigns end-to-end from strategy through results. Youll work very closely with the General Manager and cross-functional counterparts day-to-day especially in your first 6-12 months as your strategic judgment and independence develop.

Youll be one of the most cross-functional people in the US org: partnering with Business Development on monetization with Growth on campaign strategy and with Marketing Ops to bring campaigns to life.

Note: This role is based inAustin Texas. Relocation support will be provided for successful candidates.

What Youll Own

Own and support monetization strategy for app web and browser extension in direct partnership with the Business Development team.
Manage the CRM journey end-to-end: acquisition activation retention and win-back.
Enhance product marketing: sign-up flow optimization new feature launches and upgrades to existing features.
Own our core marketing systems including Needle and Braze.
Support campaigns end-to-end: set the strategy brief the work and stay accountable for results from idea through measurement and iteration.
Translate platform and customer data into GTM strategy then shape the campaigns that bring that strategy to life.
Partner cross-functionally with Growth Business Development and Product on launches that require GTMs involvement.

Essentials to Succeed

Fresh graduate or early-career (0-2 years) in business economics marketing or a related field.
Prior experience in marketing ideally in a startup/growth environment.
AI-native. You already use AI tools as your default way of working not as a novelty. Youll be expected to operate at a fluency level the rest of the org is actively building toward.
Strong business acumen with genuine marketing curiosity and intuition. You notice why a campaign funnel or feature works and want to know how to make the next one work better.
Comfortable being closely coached. This is a junior seat working shoulder-to-shoulder with the General Manager; you should want that level of proximity and be ready to grow into more independence over time.
High ownership low ego. Equally comfortable in the strategy conversation and in the details when its needed.
Data-driven decision-maker with strong analytical skills.

Nice to Have

Prior experience with CRM platforms (Braze Iterable or similar).
Familiarity with e-commerce fintech or rewards/cashback business models.
Comfort with SQL or a similar data-querying tool.

ShopBacker Traits

Agency - We take ownership and act rather than waiting for permission. When somethings blocking progress we find a way through it and follow through until its done.
Judgement- We aim for high-impact decisions not just easy wins and we put the bigger picture ahead of individual interests. That means moving quickly and confidently while staying thoughtful about when a call really matters.
Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
Tenacity - We stay in it when things get hard keeping a level head under pressure. We debate openly before deciding then commit fully and support each other along the way.

Whats in it for ShopBackers

Career growth opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on performance.
Candid open and collaborative culture where feedback is valued.

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications analyse resumes match candidates to roles generate interview notes and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully securely and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!

Required Experience:

Apply Now