GTM Program Manager

Description -

Job Summary

Specialty Printing & Technology Solutions (SPTS) is looking for a highly motivated and strategic Go-to-Market (GTM) Program Manager to drive commercial readiness market activation and business growth initiatives across our specialty printing portfolio.

SPTS brings HPs industryleading Thermal Inkjet (TIJ) technologiesincluding TIJ 2.5 4.0 and 5.0to market through a global network of OEM partners. These partners create innovative specialty printers used in diverse fastgrowing applications such as Coding & Marking Packaging Specialty Industrial Applications and Direct Mail extending HP technology far beyond its traditional markets.

This role serves as a critical bridge between product management marketing sales and OEM partners to ensure successful launch execution and sustained business this role youll lead complex cross-functional programs coordinate global stakeholder engagement develop market strategies and drive execution of campaigns partner initiatives case study creation and other growth programs that accelerate adoption of HP technologies and solutions.

For someone passionate about program management gotomarket strategy and technologydriven growth this role provides meaningful opportunities to learn stretch and advancewhile making a visible contribution to a global business.

Responsibilities

Program Leadership

• Drive accountability across multiple stakeholders and business functions.
• Facilitate program reviews executive updates and governance forums.
• Identify risks and dependencies and develop mitigation plans
  

Market Activation & Demand Generation

• Partner with regional marketing teams to execute campaigns promotions and customer engagement programs.
• Support development of sales enablement assets customer communications and competitive positioning materials.
• Coordinate global and regional initiatives to increase market awareness and customer adoption
  

Partner & Channel Engagement

• Collaborate with strategic partners and channel organizations to improve market reach and business performance.
• Develop programs that strengthen partner engagement education and enablement.
• Support initiatives that drive preference for HP technologies and solutions within target markets.
  

Industry Association & Media Relationships

• Strengthen industry influence through strategic engagement with trade associations and market intelligence initiatives that support SPTS growth.
• Drive awareness and positive market perception of HP Thermal Inkjet solutions through targeted media and influencer engagement in partnership with Marketing Communications.
  

Trademark and Brand Management

• Lead ingredient branding initiatives aligned with HPs corporate brand strategy and partner ecosystem.
• Drive awareness and differentiation of HP Thermal Inkjet solutions through direct and partner-led go-to-market programs.

Education & Experience Recommended
Four-year or Graduate Degree in Marketing Business Administration or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience preferably in marketing sales channel or a related field.

Preferred Certifications
NA

Knowledge & Skills
Agile Methodology
Analytics
Business Development
Business Strategies
Business To Business
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Strategies
New Product Development
Product Management
Product Marketing
Product Strategy
Project Management
Thought Leadership
Value Propositions

Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Salary

The pay range for this role is$116150to$182400USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location job-related knowledge skills and experience.

Benefits:

HP offers a comprehensive benefits package for this position including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time with or without notice subject to applicable law.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal