GTM Manager (NA)

The GTM Manager for North America is responsible for enabling efficient scalable and data-driven commercial operations across the region through the execution and continuous improvement of the organizations Go-to-Market strategy. Partnering closely with Sales Marketing Customer Success Finance Revenue Operations and senior business leaders this role serves as both a strategic facilitator and operational leader driving cross-functional alignment accountability and measurable business outcomes.

The successful candidate will coordinate GTM initiatives establish and manage a structured operating cadence support strategic planning and ensure consistent execution against growth objectives and market opportunities. This role plays a critical part in embedding GTM best practices enhancing CRM adoption leveraging TAM/SAM data and delivering actionable insights that optimize revenue performance across North America.

Key Responsibilities:

Go-to-Market Planning & Execution

• Support the development implementation and measurement of the North America Go-to-Market strategy.

• Establish and maintain a structured GTM operating cadence across the region.

• Coordinate and co-chair weekly GTM meetings alongside regional sales leaders.

• Partner with business leaders to develop monitor and execute strategic growth plans.

• Facilitate alignment across sales marketing customer success finance and operations teams.

• Drive adoption of GTM best practices and ensure consistency of execution across business segments.

• Monitor progress against initiatives document action items and proactively follow up to ensure accountability and delivery.

• Champion CRM best practices including utilization of TAM (Total Addressable Market) and SAM (Serviceable Addressable Market) data to support planning and execution.

• Act as the central point of coordination for multiple GTM workstreams and strategic initiatives.

Commercial Leadership & Stakeholder Management

• Partner with senior sales leaders responsible for North Americas key business segments to support strategic planning and execution.

• Build strong relationships across the organization and influence without direct authority.

• Drive ownership and accountability among stakeholders through clear governance reporting and action tracking.

• Facilitate productive discussions that align priorities identify obstacles and accelerate decision-making.

• Support change management efforts and operational transformation initiatives across the commercial organization.

Analytics & Reporting

• Build maintain and enhance GTM dashboards KPIs scorecards and reporting frameworks.

• Support Quarterly Business Reviews (QBRs) and executive business reviews.

• Deliver actionable insights and recommendations to leadership teams using commercial and operational data.

• Conduct market opportunity analyses including TAM/SAM assessments territory opportunity analysis and segmentation reviews.

• Monitor performance trends and identify opportunities to improve revenue outcomes.

• Support annual planning and forecasting processes through bottom-up analysis and data-driven recommendations.

Operational Excellence

• Establish repeatable processes and frameworks that improve commercial execution.

• Create and maintain GTM templates governance structures and operating procedures.

• Identify process gaps and lead continuous improvement initiatives.

• Support the integration and adoption of new business units teams or acquired organizations into the GTM framework when applicable.

Qualifications:

Required

• Bachelors degree in Business Marketing Finance Economics or a related discipline.

• Experience in Go-to-Market Operations Revenue Operations Sales Operations Business Operations Sales Enablement Strategy or Program Management.

• Strong commercial acumen with the ability to connect operational activities to business outcomes.

• Proven experience managing complex cross-functional initiatives and multiple concurrent workstreams.

• Strong analytical and problem-solving skills with experience translating data into actionable recommendations.

• Experience working with CRM platforms (Salesforce preferred) and reporting tools.

• Exceptional stakeholder management and communication skills.

• Ability to influence and drive accountability across senior leadership teams without direct reporting authority.

Preferred

• Experience supporting commercial organizations within SaaS technology PropTech or enterprise software environments.

• Experience developing GTM programs and operating frameworks at regional or global scale.

• Understanding of market analysis territory planning TAM/SAM methodologies and revenue operations processes.

• Experience facilitating executive-level business reviews and planning activities.

• Familiarity with sales enablement methodologies and change management practices.