GTM AI Enablement Lead

Why Join

is transforming the world of home care through agentic AI and were just getting started. As a hyper-growth startup every team member has the opportunity to make a real impact on peoples lives while working as part of a global collaborative team in a flexible hybrid environment. This role follows a hybrid model for Austin-based employees and remote work for candidates outside

About the Role

Were looking for a GTM AI Enablement Lead to help accelerate the next chapter of go to market evolution.

Sensi has built a strong and growing GTM organization spanning Product Marketing Sales Customer Success and Clinical teams. As we continue to scale were investing in AI to create a faster smarter and more effective operating model that gives our teams-and our customers a competitive advantage.

Key Responsibilities

• Act as the primary hub across Sales Marketing CS and Product to ensure a unified GTM strategy and consistent messaging
• Distill technical product releases into clear actionable materials and build the AI workflows that keep them current distributed and effective without manual intervention
• Own the lifecycle of all external and internal enablement collateral keeping it current and effective
• Design and lead training sessions that build product fluency and sales excellence across GTM teams
• Build and maintain the internal Knowledge Base as the organizations single source of truth and design the automation layer that keeps it updated surfaced and useful without anyone manually maintaining it
• Partner with Marketing to co-create messaging that moves beyond features to focus on outcomes
• Build intelligent systems that automatically capture organize and surface institutional knowledge as the company scales
• Identify manual repetitive or broken processes across GTM and redesign them as AI powered workflows
• Build and deploy automations where AI owns the full loop generation personalization distribution and measurement
• Improve customer onboarding adoption and retention through automation and personalization
• Evaluate emerging AI tools and rapidly prototype new use cases with real business impact
• Measure results through dashboards experimentation and ROI analysis making the case for what to build next

Requirements:

What Were Looking For

• GTM fluency: You deeply understand how Sales Marketing and CS work and what they need to execute well
• AI Native: You use AI tools daily have built workflows that run without you and can show us what they do
• Builder mindset: Youre energized by the ability to build. You dont wait for a system to exist you create it
• Systems thinker: You see process gaps as automation opportunities and can design solutions that scale
• Expert communicator: You can simplify complex information for any audience from a sales rep to a C-suite executive
• Executes independently: Strong ownership project management discipline and ability to drive initiatives from idea to completion
• B2B Startup or early stage company experience ideally at a company with a strong product and a maturing GTM function
• Familiarity with customer lifecycle management onboarding or customer operations
• You evaluate whether a process requires human judgment before determining ownership

celebrates diversity and upholds equal opportunity in our hiring practices. Our approach fosters an inclusive environment that sparks innovation and reflects the vibrant communities we serve. All persons shall have the opportunity to be considered for employment without regard to any characteristic protected by applicable federal state or local laws and ordinances.