Growth Product Manager, Customer Acquisition
San Francisco, CA - USA
Department:
Job Summary
About Frec
Our mission is to help create enduring wealth. To do this we dont promise shortcuts or magic strategies. We respect the realities of investing as it actually works and challenge the long-standing assumption that returns and taxes belong in separate conversations. By building tax-aware investment tools once reserved for the ultra-wealthy Frec empowers investors to hold onto more of what they earn.
In the last year Frec has been growing exponentially 50% QoQ growth with over $1B in customer assets. We raised our Series A with Greylock Partners and have an impressive list of other funds and angel investors backing our company. If youre looking to join a fast-growing team with high potential Frec could be the place for you. Learn more about Frec as a company at .
About the role
Were hiring a Growth PM to help fuel Frecs next stage of growth by increasing qualified top-of-funnel demand and improving the path from achieving awareness of Frec to funded account.
Youll work across channels landing pages referral loops creator partnerships paid communities employer programs and other growth surfaces to reach more high intent high-net-worth investors.
You should be analytical creative scrappy and deeply curious about the product. Youll need to understand how Frec works why sophisticated investors choose us and what channels messages offers and experiences help customers take the first few steps. Growth here requires strong product understanding clear communication thoughtful education and disciplined experimentation.
Youll partner closely with the Head of Growth and work cross functionally with the founder marketing design sales compliance and engineering. Youll own projects end to end move quickly use AI tools to increase your output and build repeatable systems for testing learning and scaling.
What you will do
Own acquisition-focused growth experiments across channels and growth surfaces including referral programs paid search influencers communities brand activations and other high-intent acquisition channels
Identify new channels through customer insights and channel research
Build and improve acquisitions assets such as landing pages referral flows and ad angles
Analyze performance across the full funnel including traffic leads qualified leads approved accounts funded accounts CAC payback period AUM and customer quality
What you bring
3 years of experience in growth product marketing analytics or another highly-cross functional role
Experience and a genuine interest in fintech investing wealth management consumer finance or another high-trust regulated category
Strong analytical skills and comfort working with funnel metrics CAC conversion rates payback periods and campaign performance data
Strong creative judgment and the ability to turn customer pain points into compelling campaign ideas landing pages referral loops etc
Comfort operating in an early stage startup environment where priorities move quickly and ownership matters
High attention to detail and strong judgement around trust claims compliance and customer experience
Nice to have
Experience marketing to high-income or high-net-worth consumers
Experience building or scaling a product app community newsletter or other program from zero
Hands on with modern analytics and lifecycle stack: Hubspot Amplitude GA4 and server-side conversion tracking
Comfortable pulling your own data in SQL or a BI tool like Hex so you can answer your own questions
Experience partnering closely with a compliance team and comfortable with FINRA and SEC rules
What we offer
Competitive compensation
Equity grant
Fully paid health and dental insurance
401k
Monthly allowance to help with maintaining a healthy body and mind including fitness and mental health
Flexible PTO policy
Friendly office environment with catered lunch every day
Contact
If all of the above resonates with you reach out to and join us for the ride.
Required Experience:
IC