Growth Marketing Specialist (N. America)

For A Better You

At iHerb we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member well empower you to live this promise each day as you make a truly global impact in your career.

We constantly strive for innovation while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible but when we come together our growth is an industry that is constantly evolving we are on a mission to make an impact on the global market and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers technology hubs corporate offices or even from home your role at iHerb will take you beyond whats expected turning challenge into change. If youre ready for it we want you to join our team. Get started now.

** We are looking for someone with a fluency in Spanish **

Job Summary:

We are looking for a Growth Marketing Specialist North America to support the execution optimization and operational management of paid media campaigns across key markets.

The Growth Marketing Specialist will help implement campaign strategies monitor performance coordinate creative and localization workflows maintain reporting accuracy and ensure campaigns are launched and optimized efficiently across assigned performance media platforms.

Job Expectations:

• Execute and support paid media campaigns across assigned markets including campaign setup QA launch monitoring pacing optimization and reporting.

• Manage day-to-day campaign operations across global performance platforms including Google Ads Meta Ads TikTok Ads Apple Search Ads and other relevant regional paid media platforms.

• Implement campaign structures audience targeting bidding strategies budgets creative rotations tracking parameters and platform settings based on approved growth plans.

• Monitor campaign performance daily and identify issues related to spend pacing delivery tracking creative fatigue audience performance conversion rates CAC ROAS and other core KPIs.

• Support optimization of paid media campaigns against goals such as new customer acquisition revenue ROAS CAC LTV payback period contribution margin and conversion rate.

• Assist with budget pacing and reallocation recommendations across markets platforms campaigns ad groups audiences and creative assets.

• Support structured testing roadmaps across creative audiences bids landing pages campaign structures offers localization and platform features.

• Coordinate performance creative workflows including briefing asset trafficking localization naming conventions version control approvals uploads and post-launch performance tracking.

• Partner with creative localization and regional stakeholders to ensure ads are accurate culturally relevant platform-compliant and aligned with performance testing needs.

• Analyze performance creative by format hook message offer language market audience placement and funnel stage.

• Maintain campaign documentation testing trackers launch calendars QA checklists naming conventions UTM standards and reporting processes.

• Support measurement initiatives including incrementality tests geo tests platform lift studies holdout tests attribution analysis and cohort reporting.

• Prepare recurring performance reports insights summaries test readouts and campaign performance updates for managers and cross-functional partners.

• QA tracking attribution pixels conversion events product feeds landing URLs UTMs and campaign taxonomy to ensure reporting accuracy.

• Work with analytics data science and measurement partners to validate campaign data and troubleshoot reporting discrepancies.

• Support agency platform partner and vendor coordination including campaign requests asset delivery performance follow-ups billing inputs and meeting preparation.

• Monitor E platform updates regional media trends auction dynamics competitive shifts and performance benchmarks.

• Identify opportunities to improve operational efficiency campaign QA reporting quality creative testing processes and execution speed.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable with or without notice.

Knowledge Skills and Abilities:

Required:

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads Meta Ads TikTok Ads Apple Search Ads or similar performance channels.

• Possess a passion for campaign operations performance analysis creative testing and process improvement.

• Experience with E-specific platforms or similar regional paid media platforms strongly preferred.

• Strong campaign operations skills including campaign setup trafficking QA budget pacing naming conventions tracking and performance reporting.

• Working knowledge of paid search paid social app acquisition display retargeting shopping campaigns catalog ads and feed-based advertising.

• Ability to analyze campaign performance and identify practical optimization opportunities.

• Familiarity with key performance metrics including CAC ROAS LTV conversion rate CTR CPC CPM CVR payback period retention and contribution margin.

• Exposure to incrementality measurement platform lift studies holdout testing geo testing attribution analysis or media mix measurement preferred.

• Experience supporting creative testing and translating performance results into clear creative learnings.

• Strong attention to detail and ability to manage multiple campaigns markets deadlines and stakeholders at once.

• Comfortable working with spreadsheets dashboards reporting tools and campaign management platforms.

• Organized analytical detail-oriented and comfortable working across multiple markets channels campaigns and stakeholders.

• Professional fluency or native-level fluency in English required.

• Professional fluency or native-level fluency in Spanish or Portuguese preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word Excel PowerPoint)

• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred

• Experience with analytics and BI tools such as Looker Tableau Google Analytics Amplitude or similar platforms.

• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires 2 - 5 years of experience in performance marketing growth marketing paid media digital marketing or marketing operations.

Education Requirements:

Bachelors Degree in Business or related field preferred.

#LI-LR1

Compensation:

If you like wild growth and working with happy enthusiastic over-achievers youll enjoy your career with us!

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.