Growth Marketing Operations Associate Manager

As a member of our Growth team youll support the execution and evolution of Hinge Healths B2C growth marketing programs helping ensure eligible individuals receive timely personalized experiences that drive enrollment and engagement.

In this role youll be a utility player on a technical marketing operations team of 8 independently building and managing standard custom and dynamic multichannel automations across email direct mail SMS push web and Salesforce-triggered flows primarily within platforms like Iterable Salesforce and Figma. Youll partner closely with marketing strategy creative data martech and engineering teams to translate campaign requirements into reliable scalable marketing automation and channel improvements.

This is an individual contributor role with a strong execution focus: youll spend most of your time managing and optimizing campaign automations while contributing to operational process improvement automation and documentation that drive efficiency and quality.

• Independently build and execute standard custom and dynamic multichannel marketing campaigns across email SMS push direct mail and web primarily in Iterable and Salesforce.

• Support and maintain complex workflows segmentation logic suppressions and dynamic content for both enrollment and lifecycle programs.

• Own and refine asset partnerization workflows (e.g. Figma-based variants for specific partners/health plans) including checklists and guardrails to keep content compliant and on-brand.

• Improve build efficiency and reliability through reusable components documentation and light automation/AI (e.g. QA helpers asset diffing versioning support).

• Define operational approaches for special projects and ambiguous cross-functional requests recommending scalable patterns over one-off builds.

• Act as a first- or second-line troubleshooter for build-related issues (audience logic journey routing template behavior) partnering closely with GROMO QA MarTech and product/engineering when upstream data or platform issues are suspected.

• Advise partners (Acquisition Enrollment PALM Creative) on the technical feasibility and tradeoffs of campaign ideas and recommend build designs that balance speed scale and maintainability.

• Prioritize work autonomously managing build dependencies across campaigns content updates and custom/templated work while hitting agreed SLAs.

• Partner with marketing data engineering and MarTech to align builds with upstream systems and data contracts ensuring we design for long-term flexibility rather than short-term hacks.

• Provide documentation and training on your focus areas (channels templates partnerization flows or automation tools) so other builders can flex into them when needed.

• Share progress learnings automations or process improvements with the Growth organization and GROMO leadership.

• Bachelors degree or equivalent experience in marketing operations business or a related field

• 47 years of experience in marketing automation marketing operations or campaign execution roles.

• Strong understanding of marketing automation platforms multichannel workflows and campaign logic including journey/flow configuration and audience/suppression design.

• Hands-on experience building standard custom and dynamic content campaigns (e.g. personalization conditional logic client-level variations).

• HTML proficiency for email and web assets (editing troubleshooting and manipulation).

• Experience working cross-functionally with marketing data engineering MarTech and/or creative teams.

• Experience supporting experimentation infrastructure or A/B testing including implementing control/test splits within journeys.

• Familiarity with evaluating or piloting new MarTech tools especially those that support automation QA or AI-assisted workflows.

• Demonstrated QA mindset and attention to detail in high-volume regulated or highly visible campaigns.

• Clear written and verbal communication skills; able to explain operational constraints and tradeoffs to non-technical stakeholders.

• ESP or marketing automation platform certifications (Iterable Braze Salesforce Marketing Cloud or similar)

• SQL experience or proficiency (for investigating audiences send behavior or performance issues).

• Experience with direct mail operations (vendors proofs inventory/forecasting) and/or SMS/push channel builds.

• Prior experience in healthcare insurance or other highly regulated environments where accuracy and compliance are critical.

At Hinge Health were using technology to scale and automate the delivery of healthcare starting with musculoskeletal (MSK) conditions which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model Hinge Health leverages cutting-edge technology to improve outcomes experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care from acute injury to chronic pain to post-surgical rehabilitation through personalized evidence-based care.

As the preferred partner to 50 health plans PBMs and other ecosystem partners Hinge Health is available to over 20 million people across more than 2550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at

• Inclusive healthcare and benefits: On top of comprehensive medical dental and vision coverage we offer employees and their family members help with gender-affirming care tools for family and fertility planning and travel reimbursements if healthcare isnt available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race color religion sex sexual orientation gender identity national origin age veteran status disability status pregnancy or any other basis protected by federal state or local law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.

Beware of Phishing Attempts: Weve noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. Well never ask for financial details during the hiring process and only use @ emails. If you receive a suspicious offer stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team forward it to .

Required Experience:

Manager