Growth Marketing Manager- Rapid Genomics Genotyping Solutions

Role Overview

We are seeking a proactive agile and commercially minded Growth Marketing Manager to support and execute marketing campaigns across our core genotyping solutions portfolio with a focus on demand generation. This includes DNA extraction PCR genotyping next generation sequencing products and services

Reporting to the Associate Director of Growth Marketing you will be responsible for developing and delivering integrated marketing campaigns that attract new customers and expand existing relationships through cross-sell upsell and account-based marketing (ABM) strategies. With ownership over your campaigns and exposure to a broad range of stakeholders and product lines youll need to be comfortable managing multiple priorities and shifting focus quickly based on business needs and impact potential.

A growth mindset strong communication skills and a solution-oriented approach are essential to thrive in this fast-paced and evolving role.

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital email content events) across multiple genotyping product and services
• Deliver full-funnel multichannel campaigns (digital content events email) that support strategic account growth cross-sell and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
• Develop and implement organic social media strategies including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team.
• Support high-impact product launches with tailored go-to-market campaigns working in close collaboration with Product Management and Commercial teams.
• Planning and organisation of tradeshows and industry events including logistics booth preparation promotions collateral and cross-functional coordination to ensure seamless execution. Attending at least one to two events per calendar year.
• Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
• Collaborate with Sales and Product Management to ensure messaging targeting and timing are fully aligned with business priorities.
• Apply a test-and-learn mindset to campaign development using experimentation to optimise messaging channels and tactics and iterating based on performance insights.
• Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
• Collaborate with distribution teams to support growth within indirect channels ensuring alignment on messaging targeting and campaign strategy.
• Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach improve conversion and reinforce campaign messaging.
• Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging uncover unmet needs and strengthen go-to-market strategies.
• Clearly communicate marketing plans priorities and campaign outcomes to internal stakeholders through regular updates dashboards and presentations - ensuring alignment transparency and shared accountability across teams.
• Create high-quality content including application notes case studies sales enablement tools and campaign assets aligned to partner and customer needs.
• Monitor and report on campaign performance (MQLs conversion rates ROI) providing insights and recommendations to improve impact.
• Use AI tools and marketing automation platforms to scale execution and enhance targeting segmentation and content efficiency.
• Contribute to the continuous improvement of marketing processes systems and best practices across the wider team.
• Build strong cross-functional relationships and act as a strategic marketing partner to internal stakeholders.

Qualifications :

Key Requirements

• Experience in B2B marketing preferably in the agrigenomics life sciences diagnostics or healthcare technology sectors.
• Exposure to campaign planning and execution with a clear understanding of demand generation lead nurturing and sales enablement.
• Comfortable working across a broad product portfolio and managing multiple projects simultaneously.
• Excellent prioritisation skills with the ability to assess urgency vs. impact and act accordingly.
• Strong collaboration and communication skills with experience working cross-functionally across Sales Product and Marketing teams.
• Growth mindset with a proactive solution-focused approach and a desire to continuously improve.
• Experience using marketing automation and CRM platforms (e.g. HubSpot MCAE Salesforce) and project management system (Asana).
• Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
• Self-starter who thrives in a fast-paced dynamic environment and can work independently while staying aligned to team objectives.
• Fluent in English; additional languages a plus.
• East Coast US-based with occasional travel for internal team meetings or external events.

Additional Information :

ABOUT LGC:

LGC is a leading global life science tools company providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications which are typically embedded and recurring within our customers products and workflows and are valued for their performance quality and range. 

OUR VALUES

• PASSION
• CURIOSITY 
• INTEGRITY
• BRILLIANCE
• RESPECT

EQUAL OPPORTUNITIES 

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age disability race color ethnic or national origin sex sexual orientation gender reassignment marital or civil partnership pregnancy or maternity religion or belief. Short listing interviewing and selection will always be carried out without regard to gender sexual orientation marital status color race nationality ethnic or national origins religion or belief age or trade union membership.

For more information about LGC please visit our website

#scienceforasaferworld 

Remote Work :

Yes

Employment Type :

Full-time