Growth Marketing Manager

POSITION TITLE: Growth Marketing Manager

REPORTS TO:Director of Engagement Marketing

SUPERVISION EXERCISED:None

LOCATION:New York NY Preferred (CSC)or Anywhere ADL has an Office

Grade/Class: GradeF Exempt PSA-Eligible

ABOUT THE ORGANIZATION:

ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to the face of rising antisemitism and extremism we protect advocate and educate through a mix of programs and services using the latest innovations and technology andseekto create a world without hate. More at.

PRIMARY FUNCTION:

The Growth Marketing Manager plays an important rolein the Marketing Department at the national headquarters of ADL. This individual will be a key member of the Marketing team reporting to the Director of Engagement Marketing responsible for many aspects of the direct response program and its associated annual fundraising and engagement goals. This role will also manage marketing efforts to support department initiatives and events improve brand awareness grow our audience and increase engagement.

Primary:

• Responsible for the execution of direct response initiatives to continue elevating our direct response program and achieve our fundraising and engagement goals.
• Analyze and evaluate direct response campaigns and performance and use results to guide data-driven decisions on strategies that drive new donor acquisition and improve conversion and retention among ADL donorbase.
• Manage direct response budget spend and reconciliation to ensure the direct response program is on track and achieving targeted ROI.
• Oversee CSC Direct Response GoFundMe Pro donation pages including creation customizations and optimizations to maximize donor conversions.
• Responsible for operational tasks for successful execution of SMS direct mail and other direct response channels as needed including strategy creative development and working with agency partners.

Secondary:

• Collaborate with Growth Marketing team to build decks and reports analyzing fundraising performance to inform internal stakeholders and marketing strategy.
• Contribute to the implementation and evolution of new tactics such as email automations custom welcome journeys audience segmentation sustainer program second gift conversion initiatives and more with the goal to increase gifts donors retention engagement and revenue.
• Identifynew opportunities to increase engagement for supporters and eventattendees andmanage said projects as they arise.
• Provide Direct Response and ADL brandexpertiseby serving as liaison to ADL departments and regional offices for offline marketing projects including review of copy and strategy.
• Manage ADLs generalreplyinbox by sending replies analyzing emails creating reports and elevating to senior leadership.

Skills:

• Ability to work independentlyregardingdecision-making projectinitiationand completion.
• Comprehensive strategic thinking analytical and rapid problem-solving skills.
• Highly proficient with technology; eager and capable of learning new software and systems.
• Strong data-driven mindset.
• Commitment to ADLs mission and values and driven by personal values of transparency collaboration and inclusion.
• Comfort building relationships and collaborating with colleagues and partners remotely across the countryessential.
• Collaborative attitude and sense of teamwork.
• Excellent time management and organizational skills with the ability to prioritize multi-task and deliver high-quality results.
• Strong communicationand presentation skills.
• Familiarity with PowerPoint and Excela must and Salesforce CRM Marketing Cloud ESP and donation platforms preferred.
• Ability to write and edit compelling marketing copy a plus.

Work Experience:

• The ideal candidate hassignificant experiencewith demonstrable increases in responsibility skill and leadership in a marketing role.
• Previousmarketing experience with a direct response email engagement fundraising or sales element.
• Preferprevioussupervisory experience of a vendor agency or employee and program or operational management experience.

Education:

• BA/BS or equivalent experience.
• A degree in a related field (e.g. Marketing/Communications/Public Relations/ Advertising/Events) is preferred.

Work Environment:

• ADL is a hybrid environment; this role will require 3 days/week in the office.
• Flexibility to work evenings and weekends when necessary torepresentADL and to attend community events. Some travel within the region.

Compensation:

• This position has a salary range of $80000 to $88000. This salary range is reflective of a position based in New York New York. Please note that actual salaries arecommensuratewith experience and reflect the budget for a given position and since ADL has a location-based compensation structure there may be a different range for candidates in other locations.For an overview of our total rewards package please visit aims to create a working environment where every employee can thrive professionally.Our mission-driven work is bestaccomplishedin an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races religions nationalities genders LGBTQ individuals people with disabilities and veterans to apply.ADL is an equal opportunity employer. Recruitment hiring promotions and other terms conditions and privileges of employment shall be maintained in a manner which does notdiscriminate on the basis of age race creed religion color national origin sex sexual orientation gender expression marital status physical or mental disability veteran status or military status or in violation of any applicable Federal state or local laws.

  ADL will ensure that individuals with disabilities are provided reasonable accommodations toparticipatein the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process please contact the People & Culture department at.

  ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act and all other applicable State Local and Federal laws.

  The information in this job descriptionindicatesthe general nature and level of work expected of employees in this classification. It is not designed tocontain or be interpreted as a comprehensive inventory of all duties responsibilitiesqualificationsandobjectivesrequired of employees assigned to this job nor is it to be interpreted as a contract for employment.