Growth Marketing Manager, Enterprise
Job Location:
Boston, MA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.
Life at Axon is fast-paced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Location: In Person 4 days per week(Mon remote Tues-Fri in office) Boston MA
Reports to: VP of Enterprise Marketing
You will be the engine behind Axon Enterprises demand generation translating strategy into pipeline across our fastest-growing verticals: retail healthcare logistics critical infrastructure and beyond.
Youll own the full growth marketing function from building ABM programs and running paid media to ensuring seamless lead handoff and tight partnership with our SDR and Sales teams. You bring hands-on command of modern growth marketing tools a sharp analytical mind and the kind of cross-functional partnership that turns marketing activity into qualified pipeline and revenue.
The programs you build wont just generate leads theyll build awareness and establish Axon as the leader in enterprise safety technology.
ABM Strategy & Account Planning
- Own the ABM strategy across 1:1 1:few and 1:many plays building and prioritizing target account lists with Sales and SDR leadership
- Manage Demandbase as the primary ABM platform: segmentation intent monitoring and campaign orchestration
- Develop deep fluency in Axons key enterprise verticals (healthcare retail critical infrastructure and others) to inform targeting audience builds and account prioritization
- Deploy creative and messaging assets from the marketing team across the right channels accounts and personas
Systems & Reporting
- Own HubSpot workflow builds nurture tracks list management lead scoring and campaign tracking
- Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution
- Own campaign reporting and attribution building dashboards that connect marketing activity to pipeline and give leadership clear visibility into whats working
- Translate data into clear recommendations driving decisions not just reporting on metrics
Demand Capture & Campaign Execution
- Ensure inbound demand is captured and routed correctly: form fills landing page enrollment and lead handoff into the right workflows and sequences
- Serve as the connective tissue across campaigns briefing creative on channel specs managing timelines and ensuring deployment aligns with the broader program calendar
- Support Field Marketing on webinars and events by owning the automation side: registration flows follow-up sequences and nurture enrollment
Paid Media & Digital Channels
- Own Enterprise paid media strategy and execution across Google Ads LinkedIn programmatic and other relevant channels
- Build and manage account-targeted paid campaigns to reach decision makers in priority accounts (e.g. LinkedIn matched audiences Demandbase display)
- Manage budget pacing bidding and creative testing to continuously improve performance and pipeline contribution.
Sales & SDR Partnership
- Build and maintain a tight trust-based partnership with SDR leadership and AEs showing up as a proactive partner in pipeline reviews and account prioritization
- Draft nurture sequences and SDR follow-up emails that are timely relevant and connected to campaign context
- Arm SDRs with campaign context and account engagement signals to make their outreach timely and relevant
- Ensure seamless lead handoff from marketing to Sales and maintain a tight feedback loop on lead quality to continuously improve targeting and program performance
- 5-8 years in B2B growth marketing or demand generation ideally in SaaS or enterprise technology
- Proven ABM experience: youve built and run account-based programs not just supported them
- Hands-on experience with the tools: HubSpot Salesforce Demandbase ZoomInfo or similar data enrichment tools Google Ads LinkedIn Campaign Manager and others
- Experience managing paid media in-house including budget ownership and performance optimization
- Familiarity with AI and emerging marketing tools to enhance execution personalization and scale
- Experience working with or marketing to complex B2B or enterprise technology audiences is a plus
- Alignment with Axons mission and values ownership curiosity candor and a commitment to protect life
- Youre a self-starter who operates autonomously takes ownership of your programs and drives work forward without needing hands-on direction
- You bring deep expertise in ABM paid media and MarTech and can speak confidently to leadership about whats working and why
- You build strong proactive partnerships with SDR and Sales teams and show up as a collaborative partner across the organization
- Youre analytical and comfortable moving between campaign performance data and strategic conversations with senior stakeholders
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical Dental Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- Employee Resource Groups (ERGs)
- And yes we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Axon is a total compensation company meaning compensation is made up of base pay bonus and stock awards. The actual base pay is dependent upon many factors such as: level function training transferable skills work experience business needs geographic market and often a combination of all these factors. Our benefits offer an array of options to help support you physically financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit Pay Range
$112500 - $180000 USD
Dont meet every single requirement Thats ok. At Axon we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If youre excited about this role and our mission to Protect Life but your experience doesnt align perfectly with every qualification listed here we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access deletion or exercise other CCPA rights ator via ourAxon Privacy Web Form. For more information please see the Your California Privacy Rights section of ourApplicant and Candidate Privacy Notice.
Axons mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axons impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental health and safety regulations policies and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice advances equity values diversity and fosters inclusion. Were committed to hiring the best talent regardless of race creed color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship status marital status disability gender identity genetic information veteran status or any other characteristic protected by applicable laws regulations and ordinances and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process please email Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing alert: Axon will never ask you to pay for any part of the hiring process including training equipment or background checks. We do not make job offers via text message WhatsApp or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at If you receive a suspicious offer or outreach from an email address that is not @ or if you are asked for sensitive personal information (bank details Social Security Number) prematurely please ignore the message and report it to .
Required Experience:
Manager
About Company
The Axon Network connects people, devices, and apps to protect life in all regards. From our TASER smart weapons, to police body cameras, to our industry-leading cloud-based evidence management software, we are the world’s premier public safety company and are committed to delivering ... View more
