Growth Marketing Manager, B2B

Our Marketing Team

Nooms Marketing team is the engine behind how we bring our mission to life in the market. We connect the science of behavior change with compelling data-driven storytelling to attract educate and convert the right audiencesfrom individual consumers to enterprise health plan partners. Our B2B marketing function plays a critical role in Noom Healths commercial growth building awareness generating demand and accelerating pipeline across Employers Consultants Health Plans PBMs and Providers. We move fast operate with rigor and hold ourselves accountable to real business outcomes.

About the Role

We are seeking a Growth Marketing Manager B2B to own the strategy execution and continuous optimization of all B2B paid media and content syndication programs across Noom Healths Commercial segments: Employers Consultants Health Plans PBMs and Providers/Health Systems.

You will come in with a point of view pressure-test what exists and continuously raise the bar. You will own paid media content syndication and ABM programs end-to-end across the full funnel: from annual strategy through daily optimizations from creative direction through pipeline attribution. You will bring clear thinking to every initiative and be accountable for measurable impact.

You Will

• Own define and continuously evolve our full-funnel B2B paid media strategy across LinkedIn Google Ads and emerging channels with a clear rationale for how each investment generates demand and drives pipeline
• Lead paid media budget management: allocate forecast and report on spend efficiency and ROI to Finance and Marketing leadership
• Develop and execute integrated multi-channel campaigns across the full funnel translating buyer insights and segment priorities into targeted programs that drive engagement from awareness through conversion
• Own content syndication programs through trade publications and B2B media partners to extend reach and generate leads within target healthcare verticals
• Plan and execute ABM programs to engage in-market accounts across target verticals leveraging intent data firmographic targeting and trade publication placements
• Set creative direction and brief development in partnership with the internal Content and Creative teams; own the quality and consistency of all paid and syndicated assets from brief through final approval
• Manage web projects and partner with the Web dev team on website optimization landing page performance and conversion rate optimization to support campaign and demand generation goals
• Track analyze and present full-funnel lead generation performance from MQL to SQO with regular insights and strategic recommendations to leadership

About You

If youre interested in shaping the future of health by connecting health organizations to Noom through best-in-class B2B paid media and demand generation this role may be for you!

You Have

• 5-7 years of experience in B2B paid media and performance marketing with a track record of owning multi-channel paid strategies with full budget accountability in a B2B environment
• 4 years of hands-on experience managing LinkedIn Campaign Manager and Google Ads (Search Display) including running ABM campaigns with audience segmentation intent-based targeting and coordination across paid and syndicated channels
• 3 years of SEM experience with a strong understanding of how paid search connects to broader demand generation goals
• Demonstrated experience with content syndication programs through trade publications and B2B media partners ideally within healthcare or health tech
• Expert-level proficiency in analytics platforms including Google Ads Google Analytics and LinkedIn Campaign Manager with the ability to translate data into strategic action
• Strong written and verbal communication skills including the ability to write clear briefs present performance insights and influence with confidence
• B2B experience in healthcare health tech or benefits is strongly preferred
• Familiarity with Salesforce Wordpress Looker Mixpanel or similar BI and CRM tools a plus

What Makes This Job Amazing

• You will help millions of people lead healthier lives; the campaigns you run at Noom Health contribute to real behavior change not just a transaction
• You will own a function not just a channel; this is a genuine seat at the table with real budget responsibility and strategic influence
• You will join a close-knit high-performing team that values transparency moves with purpose and rewards measurable results
• You will grow your craft at the intersection of healthcare and performance marketingbuilding skills that are rare in-demand and genuinely meaningful

What Youll Earn and Enjoy

• Pay that reflects your impact.Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays generous time off Summer Fridays and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family including a premium-free plan option alongside dental vision and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards performance-based bonus and exclusive access to Nooms products so you can grow with us win with us and enjoy what we build.

The base salary range for this position is $107370 - $140300. Actual compensation is determined by job-related factors including experience skills qualifications and location.

This role is eligible for our NYC or Princeton office locations operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better longer. We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer healthier lives. With nationally-recognized holistic programs spanning weight diabetes prevention GLP-1 support menopause longevity and more we serve millions through health plans employers and direct-to-consumer offerings. As a trailblazer in the world of health and wellness Noom makes healthy living easy fun and deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big act boldly and take pride in their contributions to shaping the future of health. Weve been named one of the Best Places to Work by Inc. Fortune Glassdoor and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health. Youll be part of a passionate mission-driven team working to make the world a healthier placeone habit at a time.

To help protect against potential hiring scams please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @ email address. Please ignore any messaging or communication from other domains (e.g. @). Noom will never ask you for personal payment require you to purchase equipment conduct an interview process or messaging exchange via Microsoft Teams or extend a job offer without the completion of a multi-step interview process featuring a combination of phone Zoom and in-person interviews as well as references. If you are unsure about the validity of a Noom job posting on another website we strongly encourage you to apply directly through our website.