Growth Marketing Lead

About the Company

We build and maintain the dominant memecoin launchpad processing $300M in daily volume. Last year the platform generated over $500M in profit with a team of fewer than 100 people.

We ship to production daily. Bureaucracy is minimal. We solve hard technical and go-to-market problems at scale and were data-driven systematic tools and the scientific method decide what works not opinions. Hours are long and sometimes strange. The pace is intense. Individuals own their function end to end. When we ship a change it reaches hundreds of thousands of users within days.

About the Role

Were looking for a Growth Marketing Lead to build and run our growth function from the ground up the strategy the content the paid channels the team and the compliance guardrails that let us move fast without moving recklessly. This is a hands-on builder role not a manage an agency and review decks job. Youll be in the weeds on content and campaigns while building the team underneath you as we scale.

Key Responsibilities

- Own growth strategy end-to-end set the roadmap for user acquisition and engagement and be accountable for the numbers behind it

- Build and lead the team hire onboard and manage the growth marketers creators and specialists needed to scale aggressively

- Run paid acquisition across Meta (Facebook/Instagram) Google Ads TikTok Ads TikTok Shop X Ads and other platforms as they become relevant

- Drive organic and creator-led growth through UGC and clipping strategies sourcing briefing and scaling content that performs

- Generate and test ideas constantly youre not waiting for a brief youre bringing the brief

- Partner closely with Legal and General Counsel to ensure every growth strategy and campaign fits within our compliance framework

- Report on and iterate against performance kill what doesnt work scale what does fast

Requirements

- A few years of experience scaling a consumer product as a growth hacker/marketer inside a consumer app (social health/fitness consumer fintech mobile gaming) or at an agency that ran growth for products like these

- Hands-on channel experience with UGC clipping/content strategies and paid social/search (Meta Google TikTok X)

- A scrappy high-energy operator mindset hungry hands-on and thrives in a fast-paced resource-lean environment where youre building the playbook as you go

- Comfort with ambiguity and pace you dont need a fully mapped org or process to start moving

Nice to Have

- Crypto experience as a retail trader or through work at a crypto startup or larger crypto company

- TradFi experience exposure to how growth marketing or compliance works in traditional finance

- Experience working alongside legal/compliance teams on regulated or sensitive marketing content