Growth Marketer

Tapcart is the leading mobile commerce platform for the worlds fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.

Our platform powers mobile shopping for over 50 million consumers. Brands like Béis Aviator Nation and Ruggable trust Tapcart to turn mobile traffic into high-retention high-growth relationships with mobile apps launched in hours not months.

THE ROLE

Were looking for a Growth Marketer to architect the next generation of our growth engine. This is a senior high-leverage role for a builder who thinks in systems moves like an operator and uses AI to compound the output of every team they touch.

The Marketing team sits at the center of Tapcarts GTM motion and this role sits at the center of the Marketing teams most important bet: that AI-powered infrastructure not headcount is how modern growth teams scale. Tapcart has lofty goals in 2026 and this Lead will be responsible for designing and building the AI-driven GTM infrastructure that fuels pipeline growth while partnering deeply across Marketing Rev Ops and Sales to turn that infrastructure into measurable revenue.

The candidate filling this role will have a rare combination of skills: senior growth marketing judgment hands-on systems-building ability operational rigor and fluency with the modern AI tooling stack. This is a Marketing role with deliberate daily crossover into the broader GTM team the partnership between this person and our Rev Ops Sales and Marketing leaders is essential to raising the ceiling on what our GTM org can execute.

HOW YOU WILL MAKE AN IMPACT

• Architect our AI-powered GTM infrastructure: Youll design and build the systems workflows agents data pipelines enrichment layers internal tools that let Marketing Sales and Rev Ops operate at a scale that would otherwise require 23x the headcount.

• Own pipeline growth end-to-end: Youll take ownership of the growth funnel and define how we scale demand at our next stage from top-of-funnel experimentation through pipeline acceleration.

• Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify build and execute those opportunities particularly with up-market and higher ACV opps from our ICP.

• Set the bar for creative experimentation: Youll lead ongoing testing across channels messages and motions bringing scrappy startup energy and turning winning experiments into scalable systematized growth engines.

• Use AI Systems to 10x our output: Youll be at the forefront of AI-driven marketing and GTM deploying internal and external-facing tools that multiply the productivity of the entire GTM org not just your own workstreams.

• Strengthen the connection between Marketing Sales and Rev Ops: Youll ensure marketing efforts translate into high-quality measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue attribution handoffs signal routing that makes the org feel like one team.

• Lay the foundation for GTM operational excellence: Youll bring structure clarity and consistency to our growth motion building systems that scale with us and setting playbooks others on the team can run.

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WHAT SKILLS YOULL NEED

• Senior growth leadership: Youve driven demand or pipeline growth in a B2B SaaS environment ideally as a senior IC or player/coach and are comfortable owning outcomes in a fast-moving resource-conscious team.

• AI systems builder: You dont just use AI tools you build with them. Youve shipped internal tools agents or workflows that materially changed how a team operates and you have strong opinions on which AI tools belong in a modern GTM stack and why.

• GTM infrastructure fluency: You understand the modern GTM tech stack deeply Salesforce HubSpot enrichment/data providers attribution outbound tooling CDPs and have built or rearchitected meaningful parts of it before.

• Experimentation mindset: You know how to design tests across multiple demand channels (paid outbound partnerships events lifecycle etc.) evaluate outcomes and iterate quickly balancing creativity with strategy and discipline.

• Lifecycle marketing experience: Youve built or managed lifecycle programs that nurture prospects and customers across stages using segmentation personalization and timely messaging to drive engagement and pipeline impact.

• Strong analytical instincts: Youre fluent in funnel metrics pipeline reporting and performance analysis and you use data to guide decisions and prioritize investment.

• Marketing & revenue operations fluency: Deep experience with CRM and marketing automation tools (Salesforce HubSpot) with a high bar for clean data attribution and process.

• Pipeline-savvy perspective: You understand how marketing influences revenue at a company like Tapcart from first touch through opportunity creation and into closed-won.

• Operational builder mentality: You enjoy creating structure where its needed improving processes and setting up systems that scale and you know how to document them so the team can run them without you.

• Cross-functional collaborator: You work naturally with Rev Ops Sales Product Marketing and Leadership to align on goals and execution. This role explicitly spans Marketing and the broader GTM team.

• Comfort with ambiguity: Youre energized by building in an environment where priorities evolve and initiative is rewarded.

• Clear confident communicator: You can share results insights and recommendations in a way that builds trust and alignment across teams including at the leadership level.

BONUS IF YOU HAVE:

• Experience working in the Shopify ecosystem

• Technical chops (SQL light scripting API familiarity) that let you build without always needing engineering support

• Agency experience as a media planner or strategist

This position is not eligible for visa transfer or sponsorship.

This position is remote eligible in the following states: AL AZ CA CO FL GA IL MA ME MI NV NJ NY NC OH OR PA TN TX UT VA WA

TAPCART PERKS AND BENEFITS:

• Financial Wellness

  • 401(k) plan and equity grants for all full-time employees because we grow together

  • Competitive compensation with room to grow

• Health & Wellbeing

  • Affordable high-quality medical dental and vision coverage

  • Mental health support via Headspace and Talkspace ensuring your whole self is supported

• Flexibility & Time Off

  • Flexible PTO policy take the time you need to rest and recharge

  • 11 paid company holidays

  • Work remotely

• Work-Life Balance with a Tapcart Twist

  • One-time home office setup stipend to get you started

  • Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do

WHY JOIN TAPCART

Were a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader . At Tapcart we believe building great products starts with building an environment where passionate people can thrive.

Since our $50M Series B in 2021 weve continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands were on a mission to redefine mobile shopping and were just getting started.

• Check out what our customers are saying.

Learn more about who we are and what we offer on our Careers page.

Recruitment Disclaimer:
Please be aware that Tapcart Inc. (Tapcart) and our official professional recruiting agencies and platforms do not:

• Send job offers from free services like Gmail Yahoo Hotmail Whatsapp etc.

• Request money fees or payment of any kind from prospective candidates to apply to Tapcart for employment or for the recruitment process (e.g. for home office supplies or training etc.).

• Request or require personal documents like bank account details tax forms or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Tapcart.

You may see all job vacancies on our official Tapcart channels:

• Official Tapcart website Careers page: LinkedIn Jobs page: