Growth Lifecycle Lead

About the Team

The Growth team drives user and revenue growth across ChatGPTs consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation retention and expansion - using a combination of global performance marketing AI-powered workflows in-product optimization insights experimentation and creative ops engineering.

About the Role

We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach users with relevant timely and trustworthy experiences. This senior hands-on leader will set the lifecycle strategy partner with Engineering to build the orchestration and deployment platform and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale.

You will sit at the intersection of platform product and campaign strategy. You will partner with Engineering Product Data Science and Analytics on the underlying systems and with Product Marketing Managers and other client teams to design journeys that help new active and returning users reach value and build durable habits.

In this role you will:

• Partner with product to set the company-wide vision roadmap and operating model for lifecycle and owned-channel engagement.

• Partner with Engineering Product Data Science and Analytics to shape the tooling and infrastructure for identity audiences eligibility consent triggers orchestration decisioning frequency experimentation localization quality assurance and observability.

• Define scalable deployment workflowsincluding self-service and centrally supported paths intake templates approvals governance service levels and incident responseso teams across the company can launch safely and efficiently.

• Partner with Product Marketing Managers and other client teams to translate audience product and business goals into evergreen journey strategies across onboarding activation continuation retention resurrection and monetization.

• Lead the design launch iteration and optimization of templates and journeys across email push and in-product messaging including the deep-linked landing and post-click product experiences that complete the loop.

• Partner with Growth DS to build a measurement system that connects reach eligibility delivery engagement landing behavior task completion retained activity and incremental value through sound experiments and holdouts.

• Optimize the lifecycle portfolionot just individual sendsby improving inventory relevance personalization prioritization and per-user frequency.

• Inform our owned channel / upsell strategyestablish a high bar for deliverability user preferences localization and operational quality and trust while influencing senior stakeholders across the company.

You might thrive in this role if you have:

• 10 years of experience in lifecycle CRM retention growth product marketing or marketing technology ideally in a global consumer or subscription business.

• A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams products audiences or markets.

• Strong technical and product fluency across event and identity models data pipelines APIs segmentation triggering decisioning experimentation and deployment systems; coding experience is not required.

• Deep campaign and journey craft with experience designing evergreen programs that move users from message to product value and durable behavior.

• Strong experimentation and measurement judgment including incrementality holdouts cohort quality retention and lifetime valuenot just delivery or click metrics.

• Experience creating operating models governance templates and quality standards that increase organizational velocity without creating channel chaos.

• Executive-level cross-functional influence and clear communication across Engineering Product Data Science Analytics PMM Creative Legal Privacy and regional teams.

• A hands-on systems-oriented leadership style: you can set a multi-year direction write the brief inspect the journey diagnose failures and make pragmatic tradeoffs in a fast-moving environment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI we believe artificial intelligence has the potential to help people solve immense global challenges and we want the upside of AI to be widely shared. Join us in shaping the future of technology.