Growth Designer

We are looking for a hybrid Growth Designer & Video Editor (contract) to serve as the creative heartbeat of our performance & growth marketing machine. This is not a brand maintenance role; you will be responsible for building high-performing direct-response assets that stop the scroll and drive conversion across distinct platforms incl. Google YouTube Facebook Instagram and Reddit.

The Performance & Growth Marketing team at 23andMe is the engine that drives our customer acquisition across all digital touchpoints. We operate at a high velocity managing a multi-million dollar annual budget to bring our DNA insights from ancestry to health insights to millions of new customers. We believe that behind every data point is a human being and our creative should reflect that same blend of scientific rigor and human connection.

Who We Are

We are a group of individuals passionate about genetic discovery. The 23andMe Research Institute is a non-profit medical research organization that enables people everywhere to access their genetic information learn about themselves and participate in the worlds largest crowdsourced research initiative. The Institute aims to be the worlds most significant contributor to scientific advancement uniting people with the common goal of improving health and deepening our understanding of DNA the code of life.

What Youll Do

• End-to-End Asset Production: Design and edit high-volume static motion and video assets for Paid Media and owned & operated channels such as our e-commerce website Email Google YouTube Facebook Instagram Reddit Amazon TikTok and Influencers among others.

• Performance Iteration: Analyze weekly performance data (CTR video completion rates CPA and ROAS) to rapidly iterate on winning creative. You will take a winning YouTube ad and version it into 10 different hooks for TikTok or 5 static carousels for Instagram.

• Platform-Native Storytelling: Develop content that feels native to each environment from lo-fi high-trust UGC-style edits for TikTok to high-authority polished motion graphics for YouTube and LinkedIn.

• Creative Testing & Iteration: Collaborate on the annual demand gen roadmap by developing bold visual hypotheses. You will be responsible for creating a library of high-impact scroll-stoppers art directions and asset hierarchies designed to find our next performance control through rigorous A/B testing.

• Testing Library Velocity: You will be measured on your ability to deliver a minimum of 2030 creative variants per month to feed a high-velocity experimentation roadmap.

• AI-Driven Efficiency: Leverage AI design and video tools to scale asset production and localization without sacrificing quality.

• Conversion UI/UX: Design high-converting landing page layouts and web assets that align with our paid traffic funnels to ensure a seamless click-to-purchase journey.

What Youll Bring

• Direct Response Expertise: 4 years of experience designing for performance marketing teams or agencies. You understand that good design is design that converts.

• Full-Stack Creative Suite: Mastery of Figma and Adobe Creative Cloud (Premiere After Effects Photoshop Illustrator). Proficiency in mobile-first editing tools (like CapCut) is a major plus for social-native content.

• Video First Mindset: Strong motion graphics and video editing skills. You can take raw influencer footage and turn it into a high-energy narrative-driven ad in hours not days.

• Data Literacy: You arent afraid of a Meta or TikTok dashboard. You can look at performance metrics and translate them into creative solutions.

• Speed & Scale: Experience managing creative volume for high velocity accounts spending $250k per month. You thrive in a high-cadence environment where we prioritize speed to signal.

• Strategic Autonomy: You are a self-starter who can take a brief and run with it providing multiple creative directions and variations with minimal hand-holding.

• Disciplined Creativity: Experience working within highly regulated industries (FinTech Health Biotech).

• Portfolio: A link to your portfolio or reel is required specifically highlighting Performance Creative or ads that drove measurable business results.

About Us

23andMe headquartered in California is a leading consumer genetics and research company. The companys mission is to help people access understand and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the worlds largest crowdsourced platform for genetic research with 80 percent of its customers electing to participate. 23andMe research participants consent to research conducted by 23andMe which is overseen by an independent third-party Institutional Review Board (IRB) regulated under the Common Rule (45 CFR part 46). More information is available at 23andMe we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.