Growth Content Marketing Manager

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans making it easy fun and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology were building a future where Bevi machines are everywhere people live work and connect. Weve raised over $160M in venture capital serve thousands of customers across the US Canada UK and Ireland and weve been rapidly growing year over year saving over 1 billion bottles from addition to driving hypergrowth with our current product line Bevi is heavily investing in new product development.

We are seeking a Growth Content Marketing Manager to join our team as part of the paid and organic growth engine of Bevis GTM strategy. You will champion Bevis paid and organic moat through SEO/AEO paid content and creative execution lifecycle email paid web experience and emerging owned channels that compound in value over time. Working directly with the Head of Growth Marketing you will translate brand positioning into high-converting copy keyword-grounded content and automated nurture systems that drive measurable pipeline.

This role sits at the intersection of strategy and execution. You are equally comfortable building a 12-month paid content and SEO roadmap and personally writing the Instagram caption TikTok script and LinkedIn ad copy that turns organic and paid visitors into opportunities. You are the executional creative counterpart to the Head of Growth Marketing on all paid media turning creative strategy into assets that perform and you own the paid portion of as a conversion surface.

• Own Bevis SEO and AEO/GEO strategy end-to-end from keyword research technical audits and backlink strategy to content briefs with the goal of building a durable organic acquisition channel that compounds quarter over quarter.
• Build and maintain a brand-relevant keyword strategy mapped to Bevis core verticals and establish Bevis presence in AI-generated search responses (ChatGPT Perplexity Google SGE) by filling content gaps structuring for entity recognition and FAQ schema and treating AEO as a first-class growth channel alongside traditional SEO.
• Partner with web and data teams to ensure site architecture page speed crawlability and schema markup are optimized; monitor competitor organic share and SERP shifts monthly.

• Own the end-to-end monthly creative brief process segmenting by campaign strategy audience value pillars and asset specs across Meta TikTok LinkedIn and Google and serve as the executional creative lead for all paid media channels coordinating handoffs to comms creative and the agency via .
• Write sharp persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants every asset maps to a value pillar a target segment and a specific conversion goal.
• Own the monthly creative performance readout and a forward-looking paid content innovation plan - tracking which hooks formats and concepts drive the highest CTR and best downstream conversion by channel and vertical and documenting upcoming creative hypotheses with expected outcomes.

• Develop and manage Bevis website content calendar across blog posts product pages and vertical market pages every piece grounded in keyword strategy mapped to a buyer persona and built to convert not just to rank.
• Treat each target vertical as its own content experiment maintaining a running view of organic coverage keyword gaps content performance and conversion rate for each.
• Act as the hands-on lead for emerging owned and earned channels including Reddit X Threads Bluesky and YouTube identifying where Bevis target buyers are having conversations without Bevi and building a presence that earns trust.

• Own organic search analytics and reporting delivering a monthly performance report that goes beyond rankings and traffic to surface pipeline influence and connect organic touchpoints to opportunities in Salesforce including scroll depth form fill rate time-on-page and downstream conversion to demo booked.
• Track and report on paid landing page and email program performance surfacing conversion insights and the why behind performance shifts with clear next-step recommendations.
• Contribute organic paid content and lifecycle hypotheses to the Master Growth Experiment Tracker.

• Experience: Minimum 5-7 years in growth marketing content marketing or performance marketing with at least 2 years in a role that spans both creative strategy and hands-on execution.
• Demonstrated results: Measurable impact on pipeline through content paid creative SEO and/or lifecycle email - with specific examples of conversion improvement organic traffic growth or lead quality gains.
• Education: Bachelors degree in Marketing Communications or a related field preferred.
• Technical skills: Proficiency with SEMrush or Ahrefs HubSpot GA4 Google Search Console and at least one landing page builder or CMS platform. Familiarity with paid social creative tools across Meta LinkedIn TikTok and Google.
• Creative range: Demonstrated ability to write high-performing copy across channels and formats - from TikTok hooks to LinkedIn headlines to long-form SEO content - with a clear command of what converts on each platform.
• Analytical mindset: Comfortable reading performance data drawing conclusions and translating them into creative and content decisions. Can build and present a paid creative performance readout without a data analyst doing the heavy lifting.
• Communication: Strong written and verbal communication skills with the ability to brief creative teams align with sales and present strategy to leadership.
• Collaborative style: Proven ability to work cross-functionally with performance brand sales and data teams in a fast-moving environment.
• Ability to be in the office at least 2 days per week (Boston MA)

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• Comprehensive medical dental and vision insurance plans with BlueCross BlueShield 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays and additional paid days for sick leave etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks weekly catered lunch and (of course) unlimited Bevi ... plus composting and terra-cycling too
• Happy hours team-building events bagel breakfasts Values awards - and more.

A note on AI in our hiring process:We use AI to help synthesize interview notes and surface themes from feedback keeping our process consistent as we grow. Every application is reviewed by a member of our team and interviews may be recorded to support note-taking just let us know if youd prefer we dont. Well also ask how youre learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with theMass AI Coalition a collaboration that aligns with our dedication to community-driven progress and the future of technology.

Were passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments specialized knowledge and genuine passion over simply checking boxes on a requirements list. Whether youre a seasoned expert or an emerging talent were looking for people who are ready to build whats next. If any of our open positions interest you wed encourage you to apply!A member of the Bevi Talent team will be reaching out about next steps if we would like to move forward.

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact .